Exam 6: Consumer Behavior

Describe the three categories of problem-solving behavior with examples.

Lakshmi and Sukumar are shopping at their nearest Best Buy to purchase a new TV. They had previously planned to replace their 5-year-old TV with a new model of the same brand but were surprised by the array of brands and selection the store offers, each having a special feature. They decide to take their time and look at every type of TV available at this Best Buy location.. Lakshmi and Sukumar are exhibiting _____ decision-making style.

Carlos is at the grocery store to pick-up a few items for dinner. While he's in the store, he remembers that he's just run out of laundry detergent. He walks to the aisle where the laundry detergent is and picks up the brand he always buys - Tide liquid. What type of purchasing decision did Carlos make when selecting the Tide detergent?

Perception is the meaning a person attributes to incoming stimuli gathered through the senses of hearing, taste, smell, touch, and sight.

You take pride in your understanding of consumer behavior. You apply that knowledge in planning for your educational toy business. Specifically, you remind your salespeople that the behavior of your customers will be influenced not only by their own psychological makeup and other personal factors, but also by such interpersonal influences as: (Select all that apply)

Culture is the broadest environmental determinant of consumer behavior.

Matthew was grocery shopping with his girlfriend Alexandra for the first time. Matthew is on a tight budget and typically buys private label products such as breakfast cereal, paper towels, and laundry detergent to save money. However, he was uncomfortable purchasing the private label brands when Alexandra was with him, so he ended up with Rice Krispies cereal, Bounty paper towels, and Tide detergent. Matthew's purchases in this case were mostly driven by what type of factor?

Opinion leaders rise to prominence because of their interest in adopting new products before others and exerting influencing via word-of-mouth communication.

Tabitha is interested in purchasing new head phones and has set a budget of up to $350. She's narrowed her choice to Bose, Beats by Dr. Dre and Exeo Psyko. These three brands are known as her _____ set:

Consumer behavior refers to the process through which ultimate buyers make their purchase decisions.

Elizabeth had her car all packed and was ready to head home for semester break. However, when she tried to start her car the battery was dead. She remembered that the last few times she tried to start her car it seemed like the battery was weak. Now, it was clear she would have to get a new battery. Elizabeth is in what stage of the consumer decision process?

As a marketing research intern for a personal-care products company, you are asked to present information on the learning process to the marketing department. Discuss the elements of learning you would include in your presentation. What advice would you give your peers about shaping?

Subcultures are groups within a larger culture that have their own distinct modes of behavior.

In Maslow's hierarchy of needs, obtaining an undergraduate degree would be an example of a product that satisfies an individual's _____ needs.

In your home, your grandmother typically does the grocery shopping and has a comprehensive process, which entails researching supermarkets that have the best sales, downloading digital coupons, and identifying which items she wants from the circulars that are mailed weekly to the house. She prefers to do the shopping herself. On the other hand, your mother generally just buys whatever she thinks you and your siblings will like and prefers to be in and out of the grocery store quickly. What can be said about these two different purchase decision styles?

Social class has rankings determined by income, occupation, education, and family background.

The first week Tyler was on campus he went through rush for the Greek system. He immediately was attracted to Sigma Chi fraternity and joined the 2019 pledge class. Tyler has counted on his fraternity brothers for guidance in choosing a major and classes, and has even starting wearing the same clothing brands as other members of his fraternity. For Tyler, we can say members of his fraternity are a(n):

Maslow's hierarchy of needs begins with self-actualization needs and progresses to physiological needs at the highest level.

Reference groups have a greater impact on the purchasing decision when the:

​When a bride purchases a wedding dress, her problem-solving process is likely to differ from the process she used when buying dresses to wear to work. Once in the wedding dress market, most brides will shift from ____ problem solving to ____ problem solving.