Exam 6: Consumer Behavior

While cultural and family influences significantly affect consumer behavior, the influence of reference groups on consumer behavior tends to be minimal, especially for children.

_____ are determined by occupation, income, education, and family background.

Ivonne is excited about going to her first sorority formal next month. However, she is concerned that she does not have anything appropriate to wear. Since realizing that she needs to get a new dress, Ivonne has started paying attention to advertisements, visiting retail stores, and browsing the Web for a dress for the formal. Ivonne is engaged in:

The three largest and fastest-growing U.S. ethnic subcultures are Hispanic Americans, African Americans, and Asian Americans.

Alexis is very concerned about the environment and sees herself as "an advocate for nature." Thus, she was excited when her dorm installed a filtered water fountain. In fact, she went out the very next day and bought a YETI Rambler water bottle because she hated the idea of throwing away disposable plastic water bottles. Alexis' purchase of the YETI bottle was largely driven by what type of factor?

For years Michael Jordan was linked to Nike and promoted the brand and its products. Millions of kids grew up "wanting to be like Mike." To do that, they bought Nike's Air Jordan shoes and considered all things Nike to be the best! This enduring evaluation and positive perception of Nike can be considered a(n):

An evoked set is limited in case of an immediate need.

The number of brands included in the evoked set may vary according to the situation and the person.

During his senior year of high school, Trent was thinking about joining the military or starting an apprenticeship program with the pipe fitters union. He did not give much thought to attending college until he started feeling pressure from his parents, high school guidance counselor, and friends. When Trent realized that all of the students in his class that he admired were going to attend Gryffindor University, he decided to go to Gryffindor as well. What type of factor primarily influenced Trent's decision to attend college?

Trevor Miguel, a Mexican national, is relocating to America. He is in search of a house and is following up closely with the realtor and his agents. Trevor would be involved in which of the consumer problem-solving behaviors?

Opinion leaders are the first consumers to try new products and then share their experience by word of mouth.

Philippe exhibited extended problem solving when he spent a large amount of time researching and comparing various criteria for a certain product or service. Which scenario in the choices below best describes the extended problem solving that Philippe used?

As Markel drives by a local restaurant, he realizes that he hasn't eaten all day and is famished. He stops at the restaurant, and without referring to the menu, orders a burger because that's what he typically buys at this particular restaurant. This scenario suggests that:

You want to buy a fleet of company cars. Because this will be a high-involvement purchase, you are likely to: (select all that apply)

The social influences on consumer behavior include a person's _____.

Individuals who aspire to become members of a certain group most often adopt its standards of behavior and values.

Repurchasing the same brand of detergent during each trip to the grocery store is an example of limited problem-solving behavior by a consumer.

Social class is determined by the sole criterion of income.

A shift in cultural values away from accumulating material possessions to spending time with family and friends benefit those who market:

During the search step of the consumer decision process, the consumer: