Exam 6: Consumer Behavior

In marketing your baby food, you want to understand the most common evaluative criteria used by your customers during the relevant stage of the consumer decision process: evaluation of alternatives. Based on research, these criteria are likely to include all of the following except:

Culture refers to the values, beliefs, preferences, and tastes that are handed down from one generation to the next.

A person's values, beliefs, preferences, and tastes are often handed down from one generation to the next. These factors may change over time, but an individual's basic core values do not. These factors are important environmental determinants of consumer behavior. These items are commonly referred to as:

Attitudes of a person toward some object or idea are highly resistant to change.

The evaluative criteria used by consumers in the decision-making process may be:

A reference group's influence on the purchasing decision of a member is often greater when the product is more conspicuous or visible to others.

Seventeen-year-old Mai Ly has moved to the United States from Vietnam with her parents because her father's job transferred him to a different branch of his company. They have decided to buy their groceries from a local supermarket that caters to Asian cuisine due to their _________ influences. Mai Ly has recently passed her driver's license exam and has said that she would like to have her own car so that she doesn't have to share one with her parents. Her parents have agreed to purchase a car for her as long as she pays for her own gas and insurance. This decision is an example of a ________ influence.

The core values of American culture include work ethic and the desire to accumulate wealth.

First time drivers who are trying to decide which car to buy and how to select an insurance company, and newlyweds looking to buy their first home, both undergo the same problem solving processes with respect to their level of involvement in their buying decisions. Which of the following best describes this common buying process?

Anitza realized she was going to need a new computer for college. She recognized her old computer was slow and not able to run the software required for her marketing research class. She took her time with this decision, as it was quite expensive and she realized there were important differences among the computers she was considering. After considerable research, Anitza bought a new Dell XPS 17. For Anitza, the purchase of her computer can be considered:

Mateo recently graduated from high school and it's always been assumed that he would go to college after graduation. His family believe education is important to success in life and know that Mateo will be able to achieve success with a combination of hard work, persistence, and knowledge. Mateo has been influenced by

What is perception? Provide an example of how marketers use perception to influence consumer behavior.

According to Abraham Maslow's hierarchy of needs, human beings have five levels of needs they are constantly seeking to satisfy. Marketers who are knowledgeable of the hierarchy of needs are able to manufacture products accordingly and develop marketing strategies that help make consumer purchase decisions easier. Amos is in the market for a luxury car and has been researching different brands, their costs, and expenses associated with maintaining these vehicles. The luxury car commercials he has seen deal with social status, feeling good, and the esteem needs of potential consumers. For the most part, all of the brands he was considering were similar until he saw an ad for a luxury car company that was highlighting efficiency rates of the car's airbags and seat belts in crash control tests. Amos decided to buy this company's all wheel drive model since it satisfied his desire to have higher status, belong to an exclusive group of people who own this brand of car, and be protected or feel secure in the vehicle if it were involved in an accident. Which of the following statements can be inferred from the scenario provided above? ​

The looking-glass self is defined as:

Allstate Insurance, a large insurance company, has developed a campaign featuring Mayhem, a character who demonstrates how accidents and problems can occur. The campaign has a slogan, "So get Allstate to protect you from mayhem." This marketing strategy is being used by the company to satisfy ____ needs in the Maslow's hierarchy of needs.

In a marketing context, the immediate or expected change in consumer behavior that results from experience is called a _____.

Brianna has set a personal goal to compete on her university cross country team next year. She has hired a personal trainer, bought the best running shoes available, and set a rigorous training schedule. Brianna's desire to join the cross country team has served as a:

When making purchasing decisions, consumers will most likely choose products that are consistent with their attitudes.

What are the social factors that may influence or determine consumer behavior? Describe the influence of culture on consumer behavior.

The broadest environmental determinant of consumer behavior is: