Exam 6: Consumer Behavior

​According to Maslow's hierarchy, an art enthusiast joining an art appreciation society would be satisfying which level of her consumer needs?

The introduction of a new brand into an array of familiar brands for which a consumer has previously set evaluative criteria may create the need for:

Dale and Lisa, ranchers from Wyoming, found that the meat of their large, slow-growing hogs were not selling in American grocery stores. However, the animals command premium prices in Japan where the meat is enjoyed for its flavor and fat content. The purchasing influence they are experiencing is a cultural influence.

Jorge plans to buy a car and discusses the purchase with his parents. Their influence on his buying decision is classified as a(n) _____ influence:

Which of the following is true of culture in the United States today?

As defined in the text, consumer behavior is influenced by social and psychological factors. Which of the following is an example of asocial factor?

The demographics of people living in the United States continues to diversify and several groups - Hispanics, African Americans, and Asians represent the largest _______.

The influence of reference groups is more significant in case of children, when compared to adults

A person's perception of a product results solely from its physical characteristics such as size, color, shape, and weight.

Cognitive dissonance is likely to increase when the purchase decision has a major effect on the buyer.

The situation in which a consumer makes a purchase by rapidly choosing a preferred brand is referred to as limited problem solving.

Grayson is majoring in marketing and going through the professional sales program. While he has never played golf, he wants to learn how since he heard "more business gets done on the golf course than in the office." Grayson does not know much about the game, but has asked his friend Drake for some advice. Drake is on the university's golf team and a trendsetter in using new golf equipment. Drake enjoys sharing his knowledge experiences about golf equipment with others, who respect his judgment and often follow his advice. As far as golf equipment goes, Drake can be considered a(n):

Sharon is purchasing a food processor and has done extensive research on all the models available in the market. She is convinced about a particular product and is trying to finalize a store from where to make the purchase. Sharon is in the _____ stage of consumer decision process.

A frequent-flyer program usually announced by airlines is a form of purchasing reinforcement.

Ryder and Reagan have been dating for several years and Ryder has started browsing for engagement/wedding rings. He has heard that it's typical to spend the equivalent of 5 months of salary on a ring, which would equate to approximately $15,000. He is excited about making a life commitment and is willing to invest in the relationship by purchasing the ring. What type of purchase decision does the engagement/wedding ring represent for Ryder?

_____ is an imbalance between a consumer's actual and desired states.

At which stage of the consumer decision-making process is cognitive dissonance most likely to occur?

It is crucial for marketers to focus their marketing strategies on opinion leaders in a group as opinion leaders:

Briefly describe the steps involved in the consumer decision process.

The buying behaviors exhibited by members of the different classes are homogeneous and exclusive.