Exam 6: Consumer Behavior

Mitch is a real car fanatic! He has several sports cars and spends a lot of time searching for cars and maintaining and cleaning his cars. While many people don't give much thought to tires for their car, Mitch usually spends a lot of time researching and reading reviews before he buys new tires. However, last year he was on a trip when he got a flat tire in a small town in Indiana. Instead of his regular search, he just stopped at the first tire shop he could find and bought a tire to replace the ruined tire to continue his trip. It was not even a brand he had heard of before! Mitch's purchase in this case was mostly driven by what type of factor?

According to Maslow's hierarchy of needs, products such as travel, luxury cars, and jewelry are examples of fulfilling a safety need.

Consumers are influenced by their ____________ or meaning of the incoming stimuli that they receive from each of the five senses: sight, smell, touch, taste, and hearing.

Motives are inner states that direct a person toward the goal of satisfying a need.

What are subcultures? Why should marketers pay attention to subcultures?

When a product purchase involves high levels of financial risk, the decision process involved in the purchase decision is known as:

The American population is becoming increasingly homogenous as the ethnic and racial minority groups are adopting the U.S. culture through acculturation.

Kerstyn's boyfriend, Jordan, asked her to attend his sister's wedding with him. Kerstyn had never met Jordan's family and wanted to make a good first impression, so she spent a lot of time searching for a dress for the wedding. While she found one that she thought looked nice, when she tried it on she thought "this just isn't me!" We can say the dress didn't fit with Kerstyn's:

​As an observant marketer, you read newspapers and magazines regularly to keep up with trends in American cultural values. But you realize that certain core values do not change over time. When considering various slogans to promote a new line of kitchen appliances, you identify one that fails to tap into a core value. Which slogan is it?

Which of the following product purchases would most likely require a high-involvement decision?

Candace has been using the same shampoo brand for decades. When she finally dyes her hair, however, her hairdresser informs her that she will need to find a new shampoo that can help maintain her new color, prevent breakage, and condition her hair. Before going to the beauty supply store, Candace calls a few friends for recommendations and conducts web-based research on shampoos that address her specific needs. What can one infer about purchase decisions?​

Edward is looking to purchase a new laptop because he is not satisfied with the features of his old one. He gathers information from his coworkers about the new models available in the market with the desired features and lists down all the available options. The next step in Edward's decision-making process is to:

According to Maslow, an individual's desire to realize his full potential and find fulfillment by traveling or completing an educational certificate or degree is his _____ needs.

An individual's reference group is most likely to influence his or her purchase decision while buying a(n) _____.

​As a home builder, you frequently hear from buyers who have completed a purchase from your company but are experiencing cognitive dissonance. When you interview prospective sales agents, you warn them about this phenomenon. Cognitive dissonance is especially likely in the home market, you say, because:

Some purchases do not really take thought or consideration. For example, Bridget remarked "We rotate who buys the milk in our apartment. I usually just buy the same thing - the least expensive 2% milk at the grocery store I happen to be at. I don't have strong preferences about which brand to buy. It is a relatively low cost item that is bought frequently and that requires very little consideration." This is an example of: