Exam 6: Developing Your Customers

Marian is developing a customer journey map for the new food truck she is introducing in the neighborhood.Of the following,which would be the first touchpoint in her customer journey map?

Which of the following would be calculated first in a top-down analysis?

For a running shoe maker developing an end user profile for a new product,a running club meeting would be a great option for which component of that process?

When defining customer segments,you should ask about demographics,which includes ______.

What is one common aspect of the creation of a launch market,the bowling pin strategy,and the beachhead strategy?

Define a market and describe some of its characteristics.

As described in the text,what would be the TAM for a new restaurant in a major U.S.city?

Janelle is planning to release a new brand of mini-tablet into the technology market.Based on the technology adoption life cycle,explain how innovators,early adopters,and the early majority will differ from each other in their response to her.

Today,buying decisions are more commonly made through the input of the seller than through social media networks,though social media influence is growing rapidly.

Which of the following is the most challenging aspect of identifying and developing a new product or service for the market?

Buyer personas provide the entrepreneur with more behavioral information about potential customers than psychographics.

According to Everett Rogers' technology adoption life cycle,how do customers in the early majority group differ from those in the early adopter group?

According to marketing expert Geoffrey Moore,where in the technology adoption life cycle is the "chasm"?

Which of the following is one of the four main elements that define a market?

What is the benefit of making a customer journey map?

Which of the following hypothetical bits of data would most likely be part of a top-down analysis?

What would the demonstration of a launch market communicate to potential investors?

A product application refers to the proposal through which a new product will be created.

You are doing market sizing research for your new restaurant.One potential customer,Greg,lives two blocks from your new restaurant,has good disposable income,and eats out often.Which of the following does Greg definitively appear in?

If your product enters the "tornado," it triggers a particular need to ______.