Exam 6: Developing Your Customers

Jakara has determined market size for her new line of high-end juicers.In her bottom-up analysis,she has calculated that she could reasonably sell 1500 juicers in the first six months of launch.If she wanted to estimate what kind of market and sales numbers she might expand to a year or more down the road,she would do best to calculate ______.

Behavior is one of the four core ways in which customer segments can be defined.

A journey map is necessary in which stage of your business?

When asking further questions to add detail to your customer journey map,which of the following might you discover by learning more about the "tasks" factor?

What are the five typical key stages of customer interaction with a company?

Of the following,which is likely to be smallest in size or number?

Keenan is planning to start a catering business and throws an initial party to test out his food and services.He has developed a buyer persona and accumulated an enormous amount of data on his customers,and wonders if it is really necessary to make a customer journey map.What might his customer journey map reveal that the rest of his research could not?

In the process of crossing the chasm,what is the second step after identification of the beachhead market?

Under what conditions can customers be divided into segments? Why is customer segmentation a good idea for an entrepreneur?

The existence of some saboteurs as a type of customer for a particular product could be the result of a mistake or practice on the part of the entrepreneur.

Once you have identified your beachhead market,what steps must you take to "cross the chasm" and what has occurred if you do successfully cross it?

A buyer profile yields more information than a buyer persona.

What is a product application?

What is a core benefit of building an exclusionary persona?

Compare and contrast the benefits and weakness of each calculation--TAM,SAM,and SOM.

If you have successfully "crossed the chasm," you have captured the early majority customer group.

Which of the following best helps an entrepreneur develop empathy for the customer?

Of the following,which would be safest for an entrepreneur to ignore when launching a new product or service?

When considering the types of customers,which of the following would best represent a saboteur?

Customers can be divided into different segments if you anticipate the same level of profitability from them.