Question 1

Consider that you are selling a Jeep SUV to a customer in Maine.Identify the key points in a resonating focus CVP approach.

Accepted Answer

Answers will vary but should focus on th

Question 2

Explain why a shopping center is an example of a multisided market.

Accepted Answer

A multisided market appeals to two marke

Question 3

What is the key feature of the resonating-focus approach to CVP?

Accepted Answer

A) It focuses on why people will like your product. 
B) It describes all the features of the product relative to the competition. 
C) It tells customers why they should buy your product. 
D) It describes all the positive features of your product. 
A) It focuses on why people will like your product. 
B) It describes all the features of the product relative to the competition. 
C) It tells customers why they should buy your product. 
D) It describes all the positive features of your product.

Question 4

A diversified market offers a variety of services to two or more customer segments with different needs and problems,which bear no relationship to each other.

Accepted Answer

A) True 
 B)False

Question 5

Gift Prescriptions is a company that offers small gifts that can be left behind in doctors' offices.Gift Prescriptions sells their gifts to pharmaceutical companies and medical supply stores who want to leave doctors a small gift in appreciation for their time.Gift Prescriptions' market segment would be described as a ______ market.

Accepted Answer

A) mass 
B) niche 
C) segmented 
D) diversified 
A) mass 
B) niche 
C) segmented 
D) diversified

Question 6

The offering includes which of the following?

Accepted Answer

A) the investment 
B) the customer value proposition 
C) the market segment 
D) the return on investment 
A) the investment 
B) the customer value proposition 
C) the market segment 
D) the return on investment

Question 7

Describe ways in which Amazon.com's BMC achieves customer relationships.(Remember,the key to customer relationships is to answer: How do you establish and maintain relationships with your customers?)

Accepted Answer

Answers can include answers within any m

Question 8

Which of the following allowed Tata Motors to be successful?

Accepted Answer

A) its low-cost cars 
B) its small cars 
C) its self-parking cars 
D) its line of attractively designed scooters 
A) its low-cost cars 
B) its small cars 
C) its self-parking cars 
D) its line of attractively designed scooters

Question 9

When determining your cost structure,which of the following questions is among those you should ask yourself?

Accepted Answer

A) How do I establish and maintain relationships with customers? 
B) How much are my customers willing to pay? 
C) What activities can be outsourced? 
D) What resources are the most expensive to get? 
A) How do I establish and maintain relationships with customers? 
B) How much are my customers willing to pay? 
C) What activities can be outsourced? 
D) What resources are the most expensive to get?

Question 10

An entrepreneur's business model must be flexible in order to respond to new information.

Accepted Answer

A) True 
 B)False

Question 11

The revenue and the cost structures would be included in which of the four parts of the business model?

Accepted Answer

A) the offering 
B) infrastructure 
C) financial viability 
D) the customers 
A) the offering 
B) infrastructure 
C) financial viability 
D) the customers

Question 12

In the business model canvas (BMC),what components are related to customers?

Accepted Answer

A) customer segments,channels,and customer relationships 
B) customer segments and value proposition 
C) customer segments and key activities 
D) customer segments and channels 
A) customer segments,channels,and customer relationships 
B) customer segments and value proposition 
C) customer segments and key activities 
D) customer segments and channels

Question 13

Which term refers to the CVP approach that involves listing all the advantages of your product or service without comparing it to others?

Accepted Answer

A) product-market fit 
B) all-benefits approach 
C) resonating-focus approach 
D) points-of-difference approach 
A) product-market fit 
B) all-benefits approach 
C) resonating-focus approach 
D) points-of-difference approach

Question 14

Coke and Pepsi are examples of companies that address the mass market.

Accepted Answer

A) True 
 B)False

Question 15

As presented in the text,what major customer problem did ThedaCare hospital system solve in their CVP?

Accepted Answer

A) lack of time 
B) lack of access 
C) lack of skill 
D) lack of money 
A) lack of time 
B) lack of access 
C) lack of skill 
D) lack of money

Question 16

What type of target market do toilet paper manufacturers target?

Accepted Answer

A) niche 
B) segmented 
C) multisided 
D) mass 
A) niche 
B) segmented 
C) multisided 
D) mass

Question 17

It is typically easier for new businesses to change their business model because new businesses ______.

Accepted Answer

A) have the capital to fund such changes 
B) have not yet formulated a business plan 
C) have no competitors 
D) tend to be smaller and more agile 
A) have the capital to fund such changes 
B) have not yet formulated a business plan 
C) have no competitors 
D) tend to be smaller and more agile

Question 18

Doug Halls describes the one big benefit you offer your customer can be determined by asking the question "Why should I care?".

Accepted Answer

A) True 
 B)False

Question 19

As described in the text,entrepreneurs Carlton and Hazel Solle created Bioscarf as an alternative to common filtration masks.This is an example of a ______ market.

Accepted Answer

A) mass 
B) niche 
C) segmented 
D) diversified 
A) mass 
B) niche 
C) segmented 
D) diversified

Question 20

In the business model canvas (BMC),what components are included in infrastructure?

Accepted Answer

A) organizational design,facilities,and key resources 
B) key assets,key resources,and channels 
C) key activities,key resources,key partners 
D) cost structure,channels,and key partners 
A) organizational design,facilities,and key resources 
B) key assets,key resources,and channels 
C) key activities,key resources,key partners 
D) cost structure,channels,and key partners

Consider that you are selling a Jeep SUV to a customer in Maine.Identify the key points in a resonating focus CVP approach.

Explain why a shopping center is an example of a multisided market.

What is the key feature of the resonating-focus approach to CVP?

A diversified market offers a variety of services to two or more customer segments with different needs and problems,which bear no relationship to each other.

The offering includes which of the following?

Describe ways in which Amazon.com's BMC achieves customer relationships.(Remember,the key to customer relationships is to answer: How do you establish and maintain relationships with your customers?)

Which of the following allowed Tata Motors to be successful?

When determining your cost structure,which of the following questions is among those you should ask yourself?

An entrepreneur's business model must be flexible in order to respond to new information.

The revenue and the cost structures would be included in which of the four parts of the business model?

In the business model canvas (BMC),what components are related to customers?

Which term refers to the CVP approach that involves listing all the advantages of your product or service without comparing it to others?

Coke and Pepsi are examples of companies that address the mass market.

As presented in the text,what major customer problem did ThedaCare hospital system solve in their CVP?

What type of target market do toilet paper manufacturers target?

It is typically easier for new businesses to change their business model because new businesses ______.

Doug Halls describes the one big benefit you offer your customer can be determined by asking the question "Why should I care?".

As described in the text,entrepreneurs Carlton and Hazel Solle created Bioscarf as an alternative to common filtration masks.This is an example of a ______ market.

In the business model canvas (BMC),what components are included in infrastructure?

Practicing Entrepreneurship

Activating an Entrepreneurial Mindset

Creating and Recognizing New Opportunities

Using Design Thinking

Developing Your Customers

Testing and Experimenting With New Ideas

Supplement A: Financial Statements and Projections for Startups

Developing Networks and Building Teams

Supplement B: the Pitch Deck

Creating Revenue Models

Planning for Entrepreneurs

Anticipating Failure

Bootstrapping and Crowdfunding for Resources

Financing for Startups

Navigating Legal and Ip Issues

Engaging Customers Through Marketing

Supporting Social Entrepreneurship

Filters

Exam 5: Building Business Models

Consider that you are selling a Jeep SUV to a customer in Maine.Identify the key points in a resonating focus CVP approach.

Explain why a shopping center is an example of a multisided market.

What is the key feature of the resonating-focus approach to CVP?

A diversified market offers a variety of services to two or more customer segments with different needs and problems,which bear no relationship to each other.

The offering includes which of the following?

Describe ways in which Amazon.com's BMC achieves customer relationships.(Remember,the key to customer relationships is to answer: How do you establish and maintain relationships with your customers?)

Which of the following allowed Tata Motors to be successful?

When determining your cost structure,which of the following questions is among those you should ask yourself?

An entrepreneur's business model must be flexible in order to respond to new information.

The revenue and the cost structures would be included in which of the four parts of the business model?

In the business model canvas (BMC),what components are related to customers?

Which term refers to the CVP approach that involves listing all the advantages of your product or service without comparing it to others?

Coke and Pepsi are examples of companies that address the mass market.

As presented in the text,what major customer problem did ThedaCare hospital system solve in their CVP?

What type of target market do toilet paper manufacturers target?

It is typically easier for new businesses to change their business model because new businesses ______.

Doug Halls describes the one big benefit you offer your customer can be determined by asking the question "Why should I care?".

As described in the text,entrepreneurs Carlton and Hazel Solle created Bioscarf as an alternative to common filtration masks.This is an example of a ______ market.

In the business model canvas (BMC),what components are included in infrastructure?

Practicing Entrepreneurship

Activating an Entrepreneurial Mindset

Creating and Recognizing New Opportunities

Using Design Thinking

Developing Your Customers

Testing and Experimenting With New Ideas

Supplement A: Financial Statements and Projections for Startups

Developing Networks and Building Teams

Supplement B: the Pitch Deck

Creating Revenue Models

Planning for Entrepreneurs

Anticipating Failure

Bootstrapping and Crowdfunding for Resources

Financing for Startups

Navigating Legal and Ip Issues

Engaging Customers Through Marketing

Supporting Social Entrepreneurship

Filters