Exam 4: Assessing the Intellectual Assets of the Firm

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Describe the process of "hiring via personal networks".

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According to Alan Davidson, an industrial psychologist, the single best predictor of an employee's future behaviour is

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_________ capital includes creativity and problem-solving ability.

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Bridging relationships

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Merck is well known for its excellent use of human capital.

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Social capital is a source of strength to many firms. Firms leverage their social capital in an effort to create competitive advantages. A firm's social capital is based on

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Companies have found that referrals from their own employees are generally an ineffective approach to recruiting top talent.

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Knowledge workers are more loyal to their companies than traditional workers.

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Many companies use referrals by current employees as a source for new hiring because

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Social capital is found in the knowledge, skills, and abilities of individual employees.

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The importance of intellectual capital has decreased in recent years. For this reason, many firms have placed greater attention on attracting, but not on developing or retaining talent.

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Solectron invests time and resources in training employees annually because technology changes so fast that 20% of an engineer's knowledge becomes obsolete each year.

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Social capital has many potential benefits. However, some argue that social capital

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Generally, employees are most likely to stay with an organization if

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The 'two-plus-two-plus-two' program is used by GlaxoSmithKline for

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Once a knowledge asset (e.g., software) is developed and paid for, it can be used many times at very low cost as long as it doesn't have to be substantially modified each time.

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Effective protection of intellectual property is necessary to obtain

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Describe what is meant by the 'three-legged stool'.

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The most effective method of improving a firm's retention of top talent is to intensify its hiring efforts.

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To take advantage of investment in human capital a firm should

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