Question 1

What are two benefits of content marketing for social media professionals?

Accepted Answer

(1) Helps become a resource an

Question 2

Thought leadership is one of the goals for professionals and brands to achieve in their respective industries. What are some examples of content that would fall under this category?

Accepted Answer

A)  blogger relations 
B)  twitter chats 
C)  social selling updates 
D)  white papers and tutorials 
A)  blogger relations 
B)  twitter chats 
C)  social selling updates 
D)  white papers and tutorials

Question 3

Working with influencers like Shonduras and the Utah Jazz would be examples of influencer relations, which is a component of ______ media.

Accepted Answer

A)  earned 
B)  shared 
C)  paid 
D)  owned 
A)  earned 
B)  shared 
C)  paid 
D)  owned

Question 4

The process of sorting through large amounts of content to present the best posts in an organized and professional manner is called ______.

Accepted Answer

A)  content strategy 
B)  content curation 
C)  content promotion 
D)  content ideation 
A)  content strategy 
B)  content curation 
C)  content promotion 
D)  content ideation

Question 5

Humana has an employee advocacy program that showcases the work their employees are doing. They have control over what content is distributed out and are able to host the content on their designated sites and platforms. This is an example of ______.

Accepted Answer

A)  paid media 
B)  owned media 
C)  earned media 
D)  shared media 
A)  paid media 
B)  owned media 
C)  earned media 
D)  shared media

Question 6

There are many reasons why it is important to have a content marketing strategy for a social media campaign. All of these are valid reasons EXCEPT ______.

Accepted Answer

A)  it helps create a strong brand awareness for the brand 
B)  it helps gain a reputation in the field as a great resource 
C)  it provides assets for the social media campaign to use 
D)  it is a trendy area to get into because it helps generate immediate sales 
A)  it helps create a strong brand awareness for the brand 
B)  it helps gain a reputation in the field as a great resource 
C)  it provides assets for the social media campaign to use 
D)  it is a trendy area to get into because it helps generate immediate sales

Question 7

HubSpot has hired you on to be a community manager and content strategist for them over the summer. They are interested in promoting their Teacher's Lounge series, interviews with professionals in education. They have podcasts, but are looking for other pieces of content to create and repurpose for this series. Outline the suggestions you would propose to them in using owned and shared media specifically.

Accepted Answer

As the community manager and content str

Question 8

What is the difference between content creation and content curation?

Accepted Answer

Content curation is sharing ot

Question 9

Utilizing tools like Buzzsumo and Hootsuite can help the social media professional with their ______ efforts so they can target the right influencers and media outlets with their content

Accepted Answer

A)  content marketing 
B)  content promotion 
C)  content creation 
D)  content ideation 
A)  content marketing 
B)  content promotion 
C)  content creation 
D)  content ideation

Question 10

What does a content calendar do?

Accepted Answer

A)  helps plan out content around key dates 
B)  keeps everything organized in a single place 
C)  sets out expectations for when certain content will be launched 
D)  all of these 
A)  helps plan out content around key dates 
B)  keeps everything organized in a single place 
C)  sets out expectations for when certain content will be launched 
D)  all of these

What are two benefits of content marketing for social media professionals?

Thought leadership is one of the goals for professionals and brands to achieve in their respective industries. What are some examples of content that would fall under this category?

Working with influencers like Shonduras and the Utah Jazz would be examples of influencer relations, which is a component of ______ media.

The process of sorting through large amounts of content to present the best posts in an organized and professional manner is called ______.

Humana has an employee advocacy program that showcases the work their employees are doing. They have control over what content is distributed out and are able to host the content on their designated sites and platforms. This is an example of ______.

There are many reasons why it is important to have a content marketing strategy for a social media campaign. All of these are valid reasons EXCEPT ______.

What is the difference between content creation and content curation?

Utilizing tools like Buzzsumo and Hootsuite can help the social media professional with their ______ efforts so they can target the right influencers and media outlets with their content

What does a content calendar do?

Introduction to Social Media: an Art and Science

Ethical and Legal Fundamentals in Social Media

Personal and Professional Branding

Industry Qualifications and Roles

Research in Social Media: Monitoring, Listening, and Analysis

Strategic Planning for Social Media

Strategic Writing for Social Media

Audience Segmentation and Analysis

Measurement, Evaluation, Budget and Calendar

How Social Media Is Applied: Exploring Different Specializations, Part I

How Social Media Is Applied: Exploring Different Specializations, Part II

What Does the Social Media World Have That Is New

Filters

Exam 9: Creating, Managing, and Curating Content

What are two benefits of content marketing for social media professionals?

Thought leadership is one of the goals for professionals and brands to achieve in their respective industries. What are some examples of content that would fall under this category?

Working with influencers like Shonduras and the Utah Jazz would be examples of influencer relations, which is a component of ______ media.

The process of sorting through large amounts of content to present the best posts in an organized and professional manner is called ______.

Humana has an employee advocacy program that showcases the work their employees are doing. They have control over what content is distributed out and are able to host the content on their designated sites and platforms. This is an example of ______.

There are many reasons why it is important to have a content marketing strategy for a social media campaign. All of these are valid reasons EXCEPT ______.

What is the difference between content creation and content curation?

Utilizing tools like Buzzsumo and Hootsuite can help the social media professional with their ______ efforts so they can target the right influencers and media outlets with their content

What does a content calendar do?

Introduction to Social Media: an Art and Science

Ethical and Legal Fundamentals in Social Media

Personal and Professional Branding

Industry Qualifications and Roles

Research in Social Media: Monitoring, Listening, and Analysis

Strategic Planning for Social Media

Strategic Writing for Social Media

Audience Segmentation and Analysis

Measurement, Evaluation, Budget and Calendar

How Social Media Is Applied: Exploring Different Specializations, Part I

How Social Media Is Applied: Exploring Different Specializations, Part II

What Does the Social Media World Have That Is New

Filters