Exam 8: Audience Segmentation and Analysis

Elaine has an interest for esports, and wants to create a place where her friends can join on and have conversations about this similar interest. She sets up a Facebook Group and invites others to join her. What did Elaine create?

What are two ways to identify a fake influencer?

Outline the four areas that we need to be aware of when it comes to our audience.

You are helping your boss review potential influencers who want to be part of the new Oreo campaign. You noticed one influencer has been known for buying followers. Your boss likes this particular influencer, but wants your opinion. Based on your understanding of influencer marketing, what would be your recommendation?

You have been asked to create an influencer campaign for La Croix, and have to identify three influencers. Outline the steps you will be taking to identify the influencers based on the audience segment strategies discussed, and your rationale for why you will be choosing certain influencers.

What is NOT an example of a type of segmentation?

What is the difference between an influencer and an ambassador?

Why is it important to be effective in understanding your audiences?

What are three characteristics of a troll?

______ is the process of categorizing people into certain groups based on certain criteria.