Exam 5: Research in Social Media: Monitoring, Listening, and Analysis

The main difference between monitoring and listening is ______.

Tools and services that can be used to evaluate Instagram only involve channel metrics.

Research in many ways is one of the most challenging yet demanding functions in social media.

Why is it important to tie in listening and monitoring to objectives?

What are the qualifications a social media professional needs to have to be on a monitoring or listening team?

Why is having a listening and monitoring platform key for social media professionals?

Klear is a tool that measures influence on which platforms EXCEPT ______.

A common metric that is used to evaluate whether to amount of time and financial support given to a campaign is referred to as ______.

Describe two points of how strategy is connected to listening and monitoring