Question 1

Compare the terms cause-related marketing and not-for-profit marketing alliances.

Accepted Answer

Cause-related marketing is a strategic p

Question 2

Strategic managers at not-for-profit organizations face similar constraints of limited resources, competition for customers and resources, performance measurement, and long-run survival, just as strategic managers at for-profit organizations do.

Accepted Answer

A) True 
 B)False

Question 3

Describe the types of NFP marketing alliances.

Accepted Answer

The transaction-based promotion is an al

Question 4

Public sector organizations are most affected by ________ constraints.

Accepted Answer

A)  internal 
B)  external 
C)  efficiency 
D)  managerial 
E)  None of the answer choices is correct. 
A)  internal 
B)  external 
C)  efficiency 
D)  managerial 
E)  None of the answer choices is correct.

Question 5

The United States Postal Service faces competition from

Accepted Answer

A)  e-mail. 
B)  fax machines. 
C)  Federal Express. 
D)  Airborne Express. 
E)  All of the answer choices are correct. 
A)  e-mail. 
B)  fax machines. 
C)  Federal Express. 
D)  Airborne Express. 
E)  All of the answer choices are correct.

Question 6

Public services provided by public-sector organizations include

Accepted Answer

A)  police protection. 
B)  paved roads. 
C)  recreation facilities. 
D)  assistance for the needy. 
E)  All of the answer choices are correct. 
A)  police protection. 
B)  paved roads. 
C)  recreation facilities. 
D)  assistance for the needy. 
E)  All of the answer choices are correct.

Question 7

A marketing alliance is a strategic practice in which for-profit businesses link up with a social cause that fits well with the company's product or service.

Accepted Answer

A) True 
 B)False

Question 8

A strategic practice in which for-profit businesses link up with a social cause that fits in well with the company's product or service is referred to as

Accepted Answer

A)  licensing. 
B)  franchising. 
C)  cause-related marketing. 
D)  strategic piggybacking. 
E)  marketing alliances. 
A)  licensing. 
B)  franchising. 
C)  cause-related marketing. 
D)  strategic piggybacking. 
E)  marketing alliances.

Question 9

Developing a sustainable competitive advantage is important for all organizations.

Accepted Answer

A) True 
 B)False

Question 10

Which of these is NOT a characteristic of entrepreneurial ventures?

Accepted Answer

A)  Little impact on industry 
B)  Innovative practices 
C)  Pursue opportunities 
D)  Have growth and profitability as main goals 
E)  All of the answer choices are correct. 
A)  Little impact on industry 
B)  Innovative practices 
C)  Pursue opportunities 
D)  Have growth and profitability as main goals 
E)  All of the answer choices are correct.

Question 11

An example of a cause-related NFP is

Accepted Answer

A)  Camp Fire. 
B)  the University of Minnesota. 
C)  Save the Whales. 
D)  Bill and Melinda Gates Foundation. 
E)  Rockefeller Foundation. 
A)  Camp Fire. 
B)  the University of Minnesota. 
C)  Save the Whales. 
D)  Bill and Melinda Gates Foundation. 
E)  Rockefeller Foundation.

Question 12

Small businesses represent more than ________ percent of all employers.

Accepted Answer

A)  40 
B)  50 
C)  99 
D)  60 
E)  None of the above answer choices is correct. 
A)  40 
B)  50 
C)  99 
D)  60 
E)  None of the above answer choices is correct.

Question 13

A not-for-profit organization has as its purpose to provide some service or good with no intention or goal of earning a profit and has met the requirements of the U.S. Internal Revenue Service tax code as a tax-exempt organization.

Accepted Answer

A) True 
 B)False

Question 14

Innovation is the process of creating, changing, experimenting, transforming, and revolutionizing.

Accepted Answer

A) True 
 B)False

Question 15

Small businesses account for over 90 percent of the private sector output.

Accepted Answer

A) True 
 B)False

Question 16

Small businesses represent more than 99 percent of all employers.

Accepted Answer

A) True 
 B)False

Question 17

Examples of measurement of a church's strategic performance include all of the following except

Accepted Answer

A)  member contributions. 
B)  percentage increase or decrease of members. 
C)  number of members. 
D)  All of the answer choices are correct. 
E)  None of the answer choices is correct. 
A)  member contributions. 
B)  percentage increase or decrease of members. 
C)  number of members. 
D)  All of the answer choices are correct. 
E)  None of the answer choices is correct.

Question 18

The process in which existing products, processes, ideas, and businesses are replaced with better ones is creative destruction.

Accepted Answer

A) True 
 B)False

Question 19

Both public sector and not-for-profit organizations must develop a(n)________ to ensure their continued existence.

Accepted Answer

A)  competitive advantage 
B)  strong management pool 
C)  lobbying group 
D)  link with companies 
E)  None of the answer choices is correct. 
A)  competitive advantage 
B)  strong management pool 
C)  lobbying group 
D)  link with companies 
E)  None of the answer choices is correct.

Question 20

All of the following organizations are examples of social service NFPs except

Accepted Answer

A)  Junior League. 
B)  Camp Fire. 
C)  Mothers Against Drunk Drivers. 
D)  Academy of Management. 
E)  American Red Cross. 
A)  Junior League. 
B)  Camp Fire. 
C)  Mothers Against Drunk Drivers. 
D)  Academy of Management. 
E)  American Red Cross.

Compare the terms cause-related marketing and not-for-profit marketing alliances.

Strategic managers at not-for-profit organizations face similar constraints of limited resources, competition for customers and resources, performance measurement, and long-run survival, just as strategic managers at for-profit organizations do.

Describe the types of NFP marketing alliances.

Public sector organizations are most affected by ________ constraints.

The United States Postal Service faces competition from

Public services provided by public-sector organizations include

A marketing alliance is a strategic practice in which for-profit businesses link up with a social cause that fits well with the company's product or service.

A strategic practice in which for-profit businesses link up with a social cause that fits in well with the company's product or service is referred to as

Developing a sustainable competitive advantage is important for all organizations.

Which of these is NOT a characteristic of entrepreneurial ventures?

An example of a cause-related NFP is

Small businesses represent more than ________ percent of all employers.

A not-for-profit organization has as its purpose to provide some service or good with no intention or goal of earning a profit and has met the requirements of the U.S. Internal Revenue Service tax code as a tax-exempt organization.

Innovation is the process of creating, changing, experimenting, transforming, and revolutionizing.

Small businesses account for over 90 percent of the private sector output.

Small businesses represent more than 99 percent of all employers.

Examples of measurement of a church's strategic performance include all of the following except

The process in which existing products, processes, ideas, and businesses are replaced with better ones is creative destruction.

Both public sector and not-for-profit organizations must develop a(n)________ to ensure their continued existence.

All of the following organizations are examples of social service NFPs except

Introducing the Concepts

The Context of Managing Strategically

Assessing Opportunities and Threats: Doing an External Analysis

Assessing Strengths and Weaknesses: Doing an Internal Analysis

Functional and Competitive Strategies

Corporate Strategies

International Strategies

Filters

Exam 8: Module Special Topics in Strategy

Compare the terms cause-related marketing and not-for-profit marketing alliances.

Strategic managers at not-for-profit organizations face similar constraints of limited resources, competition for customers and resources, performance measurement, and long-run survival, just as strategic managers at for-profit organizations do.

Describe the types of NFP marketing alliances.

Public sector organizations are most affected by ________ constraints.

The United States Postal Service faces competition from

Public services provided by public-sector organizations include

A marketing alliance is a strategic practice in which for-profit businesses link up with a social cause that fits well with the company's product or service.

A strategic practice in which for-profit businesses link up with a social cause that fits in well with the company's product or service is referred to as

Developing a sustainable competitive advantage is important for all organizations.

Which of these is NOT a characteristic of entrepreneurial ventures?

An example of a cause-related NFP is

Small businesses represent more than ________ percent of all employers.

A not-for-profit organization has as its purpose to provide some service or good with no intention or goal of earning a profit and has met the requirements of the U.S. Internal Revenue Service tax code as a tax-exempt organization.

Innovation is the process of creating, changing, experimenting, transforming, and revolutionizing.

Small businesses account for over 90 percent of the private sector output.

Small businesses represent more than 99 percent of all employers.

Examples of measurement of a church's strategic performance include all of the following except

The process in which existing products, processes, ideas, and businesses are replaced with better ones is creative destruction.

Both public sector and not-for-profit organizations must develop a(n)________ to ensure their continued existence.

All of the following organizations are examples of social service NFPs except

Introducing the Concepts

The Context of Managing Strategically

Assessing Opportunities and Threats: Doing an External Analysis

Assessing Strengths and Weaknesses: Doing an Internal Analysis

Functional and Competitive Strategies

Corporate Strategies

International Strategies

Filters