Exam 12: Product and Promotion: Creating and Communicating Value

In the context of consumer product categories, both producers and retailers are apt to promote _____ but to a highly targeted audience.

Which of the following is a key marketing strategy of the introduction phase of a product life cycle?

In the context of business product categories, the marketing of accessory equipment focuses on personal selling and includes more customization than installations.

Fit & Flare, an online shopping portal, orders a few pieces of furniture for its head office. A representative from the furniture company comes for the delivery and even oversees its setting up around the office space. In this scenario, Fit & Flare's order for furniture is categorized as a purchase of:

In the context of branding, line extensions are similar products offered under the same brand name.

Which of the following is a traditional promotional tool?

Glinda goes to the supermarket for her monthly grocery shopping. As she waits in the line at the cash register, she sees her favorite kiwi-flavored candies on a stand and puts some into her shopping cart. In the context of product classifications, the candies purchased by Glinda are _____.

An advantage of licensing is:

Which of the following statements is true of a goods and services spectrum?

In the context of new product adoption, the process of a new product spreading throughout a market after it is introduced is called _____.

Saffexo, a company that manufactures sports goods, hikes the prices of its entire range of athletic shoes. However, the company does not experience a fall in the sales of its shoes following the hike as the consumers continue to buy them. The information given in the scenario indicates that Saffexo has a good _____.

One of the benefits of licensing is:

A slight modification of an existing product is called a _____.

Which of the following identifies how reliably a product delivers its promised level of quality?

The CEO of a software company has a meeting with the product design team to discuss a new software that the company is planning to develop. During the meeting, the CEO discards a few suggestions as executing them would be a costly affair for the company. Given the scenario, the company is most likely in the _____ stage of the new product development process.

Store brands are brands that a retailer both produces and distributes.

Perizaad orders a pair of spectacles from an online store. On delivery, she receives a 50 ml bottle of lens cleaning solution along with the spectacles. In this scenario, the bottle of lens cleaning solution is a(n) _____.

Dynamically continuous innovations are characterized by marked changes to existing products.

What is promotion? Name and describe two major types of emerging promotional tools.

In the context of business product categories, accessory equipment is designed for a shorter productive life than _____.