Exam 12: Product and Promotion: Creating and Communicating Value

_____ refers to how well a product performs its core function.

For successful product differentiation, _____.

Store brands are also called manufacturers' brands.

The product design team of a cosmetics manufacturing company presents its ideas for a new product. The team provides the management with detailed descriptions of each concept with specific product features. The team also makes a few samples that consumers can actually test. Given the information, the company is most likely in the _____ stage of the new product development process.

Most car dealers allow test-driving of the cars they sell to increase the _____ of their product.

Bolve, a company that essentially made leather bags and jackets, introduces men's cologne under its new category of skincare products. In this case, Bolve is engaged in _____.

In the context of major advertising media categories, which of the following is an advantage of broadcast TV?

_____ refers to promoting goodwill for a company by providing information and assistance to customers.

_____ is paid, nonpersonal communication, designed to influence a target audience with regard to a product, service, organization, or idea.

In the context of consumer promotion tools, _____ entice consumers with cash-back offers and act as purchase motivators for higher-priced items.

National brands are also called private-label brands.

Which of the following business product categories refer to large capital purchases made by a company that are designed for a long productive life?

Unibronx is a company that manufactures inverters. It does extremely well in the market in its first year of business-its sales cross the expected mark and the profits soar. However, in the next two years, the company's sales and profits go down substantially because of tough competition from its rivals. This scenario exemplifies a change in Unibronx's _____.

Product augmentation:

An advantage of cobranding is that:

The prices of unsought products vary wildly.

The purpose of a positioning statement of a company is to:

In the context of consumer product categories, most people perceive _____ as being so important that they are unwilling to accept substitutes.

Donton Inc., a public relations firm, buys doughnuts for an office party. In this case, Donton has purchased a _____.

Which of the following is a feature of the introduction stage of a product life cycle?