Exam 7: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Different soft drinks target different personalities. This is an example of ________ segmentation.

Rex Steelworks makes steel sheets which the firm markets and sells to companies all over the world. Which of the following marketing strategies is most suitable for Rex Steelworks?

________ segmentation refers to dividing the market into segments according to occasions when buyers get the idea to buy, actually make their purchase, or use the purchased item.

Briefly describe competitive advantage.

Stores such as Walmart, Best Buy, PetSmart, David's Bridal, and DSW Shoes use ________ positioning.

________ segmentation divides buyers into different segments based on lifestyle or personality characteristics.

A company selling child-care products ran a television ad depicting women as being primarily responsible for childcare. Many women viewers considered this regressive, alleging that the ad failed to recognize the much more diversified role of women in today's world. This is an example of ________.

Which of the following variables are the most popular for marketers to use in segmenting customer groups?

________ calls for dividing the market into regions, states, counties, cities, or even neighborhoods.

Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here?

Firms that practice product differentiation gain competitive advantage through the way they design their channel's coverage, expertise, and performance.

Briefly describe occasion segmentation.

List three variables that are used in segmenting business markets.

Business information services such as Experian Marketing Services and Nielsen help marketers to ________.

The Jay Group hires better employees than its competition by conducting effective searches and multi-tiered interviews. The company also provides high quality training to its employees, an aspect often neglected by competitors. The Jay Group is most likely to gain a strong competitive advantage through which type of differentiation?

The customer-driven marketing strategy involves four steps: market segmentation, market targeting, positioning, and differentiation.

Intermarket segmentation refers to forming segments of consumers who have different needs and buying behaviors in a given geographical region.

A catalog retailer in the United States has identified African American professionals between the ages of 35 and 45 as a group of potential customers for its products. The retailer plans to direct its marketing efforts toward this group of consumers. Which of the following market segmentation variables did the catalog retailer most likely use?

Tropicana promotes drinking orange juice at any time of day as a cool, refreshing drink. The market segmentation approach Tropicana is using is ________.

Which of the following is the reason a company may choose not to focus on the largest, fastest-growing segments?