Exam 1: Marketing: Creating Customer Value and Engagement

The difference between human needs and wants is that needs are not created by marketers.

The marketing mix refers to the set of marketing tools the firm uses to implement its marketing strategy.

________ is one of the best ways to increase share of customer.

________ are human needs that are shaped by culture and individual personality.

A company can create customer delight by meeting customer expectations through offering good products that do what is promised.

A seller pursues a full partnership with what kind of customers?

________ refers to socially and environmentally responsible marketing that meets the needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Human needs are shaped by culture and individual personality.

Organizations choose to use only a few of the available online and social media. Using multiple social media results in confused fans.

Marketers set up company and brand Web sites that provide information and promote the company's products. Social media is a significant part of today's marketing strategy. Which of these tools is NOT part of the growth in digital technology?

Government agencies design ________ to encourage energy conservation and discourage smoking, excessive drinking, and drug use.

How do suppliers help companies like Walmart maintain consistently low prices?

Cathy's Clothes is a small yet successful retail chain that sells women's clothing and accessories with a focus on buyers who have relatively modest means. For this specific purpose, the firm has rolled out several marketing initiatives aimed at women of a specific demographic. This is an example of ________.

The ________ concept is aligned with the philosophy of continuous product improvement and the belief that customers will choose products that offer the most in quality, performance, and innovative features.

A marketer wants to increase its "share of customer." It can do this by offering a greater variety to customers, or by ________.

At Gina's retail stores, the posted policy reads, "Without our customers, we don't exist." Gina and her staff aim to delight each customer, and they are quick to offer discounts or extra services whenever a customer is anything less than satisfied. Gina and her staff strive to make every customer a repeat customer. It is most accurate to say that instead of focusing on each individual transaction, Gina and her staff put a priority on ________.

Some fast-food restaurants offer tasty and convenient food at affordable prices, but in doing so they contribute to a national obesity epidemic and environmental problems. These fast-food restaurants overlook the ________ philosophy.

Which of the following uses a customer-centered "sense-and-respond" philosophy rather than a product-centered "make-and-sell" philosophy?

Through ________, companies today are strengthening their connections with all partners, from providers of raw materials and components to those involved in the delivery of final goods and services.

Elisandra, a marketing manager at a regional chain restaurant, has decided to organize a contest calling for customers to create commercials for the restaurant. Winning entries will be posted on the organization's home page. Elisandra's plan is an example of ________.