Question 1

We should target customers that match our abilities to deliver.

Accepted Answer

A) True 
 B)False

Question 2

Census.gov is a good place to get data about the size of age cohorts.

Accepted Answer

A) True 
 B)False

Question 3

Marketers ask the most important question: "How likely is it that a segment will be profitable?"

Accepted Answer

A) True 
 B)False

Question 4

Bob is considering starting an RV business and needs to know about local competitors.Where could he start?

Accepted Answer

One quick "analysis" would be for Bob to

Question 5

Explain how marketers estimate growth using a moving average.What are the benefits of using a moving average?

Accepted Answer

It's always a little risky to extrapolat

Question 6

Company ABC is developing a marketing strategy for a new cell phone product and just discovered that ABC's biggest competitor is launching a very similar product at almost exactly the same time.In a SWOT analysis, the competitor's product would be a(n)

Accepted Answer

A)  strength. 
B)  weakness. 
C)  opportunity. 
D)  threat. 
A)  strength. 
B)  weakness. 
C)  opportunity. 
D)  threat.

Question 7

When sizing a market, errors in estimates are

Accepted Answer

A)  ignored. 
B)  calculated. 
C)  compounded. 
D)  reduced. 
A)  ignored. 
B)  calculated. 
C)  compounded. 
D)  reduced.

Question 8

Opportunities are

Accepted Answer

A)  internal and favorable. 
B)  internal and unfavorable. 
C)  external and favorable. 
D)  external and unfavorable. 
A)  internal and favorable. 
B)  internal and unfavorable. 
C)  external and favorable. 
D)  external and unfavorable.

Question 9

Explain what targeting is and why it has to be done.

Accepted Answer

Basically, targeting is selection.When w

Question 10

Company ABC's brands and products have perceived strengths, and its marketing department needs to consider what it can do to assure that these will be sustainable

Accepted Answer

A)  market segments. 
B)  target markets. 
C)  competitive advantages. 
D)  opportunities. 
A)  market segments. 
B)  target markets. 
C)  competitive advantages. 
D)  opportunities.

Question 11

The idea of targeting is merely one of

Accepted Answer

A)  surveying. 
B)  assessing. 
C)  analysis. 
D)  selection. 
A)  surveying. 
B)  assessing. 
C)  analysis. 
D)  selection.

Question 12

Company ABC operates a nail salon that specializes in artificial nails.It has two primary __________, women who get their nails done infrequently (i.e., once or twice per year), and women who continuously wear fake nails.

Accepted Answer

A)  segments 
B)  positionings 
C)  levels of awareness 
D)  market sizes 
A)  segments 
B)  positionings 
C)  levels of awareness 
D)  market sizes

Question 13

Explain what a perceptual map is and what it is used for.

Accepted Answer

A perceptual map is used for comparative

Question 14

Your company is great at producing a certain product, but the market doesn't look so great right now.This scenario is consistent with the lower-left quadrant in a SWOT analysis.

Accepted Answer

A) True 
 B)False

Question 15

E-books are taking off on several different platforms.Your company makes PCs, so you should develop a new e-reader.

Accepted Answer

A) True 
 B)False

Question 16

Poor demographic data exist for consumers and businesses in the U.S.and international markets.

Accepted Answer

A) True 
 B)False

Question 17

We target for the same reason we segment-to try to be all things to all people.

Accepted Answer

A) True 
 B)False

Question 18

Marketers target certain segments because it's __________ to try to be all things to all people.

Accepted Answer

A)  easier 
B)  strategic 
C)  not advisable 
D)  advisable 
A)  easier 
B)  strategic 
C)  not advisable 
D)  advisable

Question 19

When it comes to market sizing, things tend to be a bit __________ for B2B sellers compared to B2C sellers.

Accepted Answer

A)  easier 
B)  more difficult 
C)  more expensive 
D)  riskier 
A)  easier 
B)  more difficult 
C)  more expensive 
D)  riskier

Question 20

Identify and explain the strategic criteria for targeting segments.

Accepted Answer

Strategic questions include the followin

We should target customers that match our abilities to deliver.

Census.gov is a good place to get data about the size of age cohorts.

Marketers ask the most important question: "How likely is it that a segment will be profitable?"

Bob is considering starting an RV business and needs to know about local competitors.Where could he start?

Explain how marketers estimate growth using a moving average.What are the benefits of using a moving average?

Company ABC is developing a marketing strategy for a new cell phone product and just discovered that ABC's biggest competitor is launching a very similar product at almost exactly the same time.In a SWOT analysis, the competitor's product would be a(n)

When sizing a market, errors in estimates are

Opportunities are

Explain what targeting is and why it has to be done.

Company ABC's brands and products have perceived strengths, and its marketing department needs to consider what it can do to assure that these will be sustainable

The idea of targeting is merely one of

Company ABC operates a nail salon that specializes in artificial nails.It has two primary __________, women who get their nails done infrequently (i.e., once or twice per year), and women who continuously wear fake nails.

Explain what a perceptual map is and what it is used for.

Your company is great at producing a certain product, but the market doesn't look so great right now.This scenario is consistent with the lower-left quadrant in a SWOT analysis.

E-books are taking off on several different platforms.Your company makes PCs, so you should develop a new e-reader.

Poor demographic data exist for consumers and businesses in the U.S.and international markets.

We target for the same reason we segment-to try to be all things to all people.

Marketers target certain segments because it's __________ to try to be all things to all people.

When it comes to market sizing, things tend to be a bit __________ for B2B sellers compared to B2C sellers.

Identify and explain the strategic criteria for targeting segments.

Why Is Marketing Management Important

Customer Behavior

Segmentation

Positioning

Products Goods and Services

Brands

New Products and Innovation

Pricing

Channels of Distribution

Advertising Messages and Marketing Communications

Integrated Marketing Communications and Media Choices

Social Media

Customer Satisfaction and Customer Relationships

Marketing Research Tools

Marketing Strategy

Marketing Plans

Filters

Exam 4: Targeting

We should target customers that match our abilities to deliver.

Census.gov is a good place to get data about the size of age cohorts.

Marketers ask the most important question: "How likely is it that a segment will be profitable?"

Bob is considering starting an RV business and needs to know about local competitors.Where could he start?

Explain how marketers estimate growth using a moving average.What are the benefits of using a moving average?

Company ABC is developing a marketing strategy for a new cell phone product and just discovered that ABC's biggest competitor is launching a very similar product at almost exactly the same time.In a SWOT analysis, the competitor's product would be a(n)

When sizing a market, errors in estimates are

Opportunities are

Explain what targeting is and why it has to be done.

Company ABC's brands and products have perceived strengths, and its marketing department needs to consider what it can do to assure that these will be sustainable

The idea of targeting is merely one of

Company ABC operates a nail salon that specializes in artificial nails.It has two primary __________, women who get their nails done infrequently (i.e., once or twice per year), and women who continuously wear fake nails.

Explain what a perceptual map is and what it is used for.

Your company is great at producing a certain product, but the market doesn't look so great right now.This scenario is consistent with the lower-left quadrant in a SWOT analysis.

E-books are taking off on several different platforms.Your company makes PCs, so you should develop a new e-reader.

Poor demographic data exist for consumers and businesses in the U.S.and international markets.

We target for the same reason we segment-to try to be all things to all people.

Marketers target certain segments because it's __________ to try to be all things to all people.

When it comes to market sizing, things tend to be a bit __________ for B2B sellers compared to B2C sellers.

Identify and explain the strategic criteria for targeting segments.

Why Is Marketing Management Important

Customer Behavior

Segmentation

Positioning

Products Goods and Services

Brands

New Products and Innovation

Pricing

Channels of Distribution

Advertising Messages and Marketing Communications

Integrated Marketing Communications and Media Choices

Social Media

Customer Satisfaction and Customer Relationships

Marketing Research Tools

Marketing Strategy

Marketing Plans

Filters