Exam 14: Competing On Marketing and Supply Chain Management

In the context of supply chain management,which of the following is true of adaptability?

John works as a quality analyst at a technological firm.He wanted to buy a mobile phone for his wife.Though he was abreast of the latest mobile phone brands that were introduced in the global market,he bought a phone that was produced and marketed locally.He was skeptical about whether global brands deliver high-quality goods.In the context of market segmentation,it is evident that John falls under the segment of _____.

_____ is the flow of products,services,finances,and information that passes through a set of entities from a source to the customer.

In a supply chain,having a recognized leader exercising power leads to:

Directly imitating and competing with Western multinational enterprises (MNEs)leads to opportunism.

According to the VRIO (value,rarity,imitability,organization)criteria,which of the following marketing or supply chain activities must be avoided by companies?

In the context of promotions,which of the following is a common mistake than many MNEs make overseas?

How demand changes when price changes is known as _____.

In the context of marketing products,which of the following scenarios illustrates a standardization strategy?

Which of the following are the two key factors to achieving alignment?

In order to achieve trust in supply chain relationships,there must be a perception of fairness and justice from all supply chain members.

Thumb Ink Inc.is a publishing company based in the United States.Its marketing and supply chain activities will add value when:

Localization is more cost effective than globalization.

Jane is a middle-aged woman fond of EpidermaNow's skincare products.These products are produced and marketed globally.EpidermaNow recently released a sun-screen lotion.Despite the lotion's high price and unproven effectiveness,Jane bought the lotion on the day of its release in the market.Given this information,Jane belongs to the segment of _____.

As the fourth P in the marketing mix,place includes the online marketplace.

In the context of marketing mix,localization can be adopted by:

Which of the following statements is true of standardized promotions?

The term "supply chain" is almost synonymous with "value chain," encompassing both inbound and outbound logistics.

In the context of market segmentation,which of the following strategies should be adopted by multinational enterprises to target global agnostics?

In the context of marketing,most blunders occur due to a firm's failure to appreciate the formal rules of the game.