Exam 8: Managing Innovation and New Industrial Product Development

New-product-development efforts for existing businesses or market-development projects for the firm's present products are the outgrowth of____________________strategic initiatives.

Disruptive strategies can take two forms: ____________________ disruptions and ____________________.

Compared with induced strategic behavior, autonomous or____________________initiatives are more likely to involve a communication process that departs from the regular work flow and the hierarchical decision-making channels.

Which of the following is NOT a type of development project?

Research has isolated certain determinants of new product success in the business market. What factors are most important in determining the success of a new industrial product?

A firm that lead customers where they want to go before the customers actually know it themselves is employing:

Research has shown that creators of successful product portfolios do not invest in one version of the future but use several low-cost probes to create options.

Which is NOT a determinant of new product success?

Concerning the management of product innovation, which of the following statements is incorrect? The successful management of product innovation:

Speed is becoming an important strategic weapon, particularly in high-technology markets. Research indicates that the _____ strategy increased the speed of product development for markets characterized by rapidly evolving technology and unpredictable patterns of competition.

The use of a product-family focus in planning should include which of the following?

Cross-functional teams appear to work best when the products are familiar, such as product modifications.

Computer disks and fiber-optics cable each created a new product category. The type of commercial project that created these products would be classified as a:

Successful new product creation is a collective achievement that requires the energy and commitment of multiple functions in the organization. Often, however, managers who represent different functional areas hold sharply different views concerning the course that product development should take. Discuss the source of this conflict.

Please identify the incorrect statement concerning autonomous strategic behavior. Autonomous strategic behavior:

A small number of highly influential and high-volume buying organizations that are consistent early adopters of new technologies that deserve special attention are known as ____________________.

Marketing____________________ is the fit between the needs of the project and the firm's resources and skills in marketing.

Kathleen Eisenhardt argues that in fast-paced high-technology markets, "strategy is a video game." Strategic decision making is often described as a rational and deliberate process but, in turbulent markets, new technology and rapidly-changing customer expectations can upset the established order. Given the unstable state, describe the characteristics that separate winners and losers in high-tech markets.

According to research, major drivers of a firm's new product performance include: