Question 1

"Lead users" are consistent early adopters of new technologies.

Accepted Answer

A) True 
 B)False

Question 2

Many business marketing strategists believe that firms should focus on product families instead of single products to improve planning.

Accepted Answer

A) True 
 B)False

Question 3

​In today's fast paced product development, it is important for managers to prevent time pacing.

Accepted Answer

A) True 
 B)False

Question 4

Products that share a common platform but have different specific features and enhancements that are required for different sets of consumers constitute:

Accepted Answer

A) a product family. 
B) a product market. 
C) derivative products. 
D) a product consideration set. 
E) heavyweight products. 
A) a product family. 
B) a product market. 
C) derivative products. 
D) a product consideration set. 
E) heavyweight products.

Question 5

Research has shown that the three factors that drive a firm's new product performance are the quality of the firm's new-product-development process, the resource commitments made to new product development, and the new product strategy.

Accepted Answer

A) True 
 B)False

Question 6

New products ideas flow from:

Accepted Answer

A) top management who know the company's strengths and weaknesses. 
B) salespersons who are close to customer needs. 
C) channel members. 
D) all of the answer choices. 
A) top management who know the company's strengths and weaknesses. 
B) salespersons who are close to customer needs. 
C) channel members. 
D) all of the answer choices.

Question 7

A detailed market research study and a preliminary business/financial analysis is an example of predevelopment proficiency.

Accepted Answer

A) True 
 B)False

Question 8

The move toward a product family perspective requires:

Accepted Answer

A) a long-term view of technology strategy. 
B) an isolated R&D function that free to create. 
C) a multiple-year commitment of resources. 
D) both a long-term view of technology strategy and an isolated R&D function that free to create. 
E) both a long-term view of technology strategy and a multiple-year commitment of resources. 
A) a long-term view of technology strategy. 
B) an isolated R&D function that free to create. 
C) a multiple-year commitment of resources. 
D) both a long-term view of technology strategy and an isolated R&D function that free to create. 
E) both a long-term view of technology strategy and a multiple-year commitment of resources.

Question 9

​In order for a firm to unite all of its people to achieve corporate objectives, it is important to eliminate autonomous behavior.

Accepted Answer

A) True 
 B)False

Question 10

A feature-enhanced or cost-reduced Canon fax machine provides an example of which type of development project?

Accepted Answer

A) platform project 
B) breakthrough project 
C) research and development project 
D) derivative project 
E) none of the answer choices 
A) platform project 
B) breakthrough project 
C) research and development project 
D) derivative project 
E) none of the answer choices

Question 11

Research indicates that the most significant and profitable innovations that many leading-edge firms have introduced in the past decade emerged from an informal championing effort rather than from a highly-structured planning system. What implications does this raise for structuring the new product development process, for motivating and rewarding employees, and for nurturing creativity and risk-taking?

Accepted Answer

Answers will vary since the question req

Question 12

Which of the following characteristics is true of induced strategic behavior?

Accepted Answer

A) Communication is consistent with organizational flow. 
B) An informal network assesses technical and market merit. 
C) An individual manager defines a market need that diverges from the organization's concept of strategy. 
D) All of the answer choices. 
A) Communication is consistent with organizational flow. 
B) An informal network assesses technical and market merit. 
C) An individual manager defines a market need that diverges from the organization's concept of strategy. 
D) All of the answer choices.

Question 13

For well-known markets and technologies, a compression strategy speeds development.

Accepted Answer

A) True 
 B)False

Question 14

Successful companies employ a high quality new product development process. Among high performing firms,

Accepted Answer

A) the new product process was flexible-certain stages could be skipped in line with the nature and risk of a particular project. 
B) tough project Go/Kill decision points are included in the process and the Kill option is actually used. 
C) market and technical assessments are conducted before projects move into the development phase. 
D) all of the answer choices. 
A) the new product process was flexible-certain stages could be skipped in line with the nature and risk of a particular project. 
B) tough project Go/Kill decision points are included in the process and the Kill option is actually used. 
C) market and technical assessments are conducted before projects move into the development phase. 
D) all of the answer choices.

Question 15

What are the characteristics of lead user firms? What are the characteristics of lead user projects and how can the lead user method be used to develop new products?

Accepted Answer

Answers will vary since the question req

Question 16

A common motor in all Black & Decker hand tools provides an example of which type of commercial development project?

Accepted Answer

A) platform project 
B) breakthrough project 
C) research and development project 
D) derivative project 
E) none of the answer choices 
A) platform project 
B) breakthrough project 
C) research and development project 
D) derivative project 
E) none of the answer choices

Question 17

Competitors are strongly motivated to react to new product introductions in their market when:

Accepted Answer

A) the market is experiencing a low rate of growth. 
B) the new product represents a major threat to their market. 
C) the new product targets a niche markets. 
D) all of the answer choices. 
A) the market is experiencing a low rate of growth. 
B) the new product represents a major threat to their market. 
C) the new product targets a niche markets. 
D) all of the answer choices.

Question 18

For a low-end disruptive innovation strategy to work, which of the following requirements must be met?

Accepted Answer

A) There needs to be customers at the low end of the market who are eager to purchase a "good enough" product for a lower price. 
B) The company must be able to create a business model to make profits at a discount price. 
C) Both there needs to be customers at the low end of the market who are eager to purchase a "good enough" product for a lower price and the company must be able to create a business model to make profits at a discount price. 
D) None of the answer choices. 
A) There needs to be customers at the low end of the market who are eager to purchase a "good enough" product for a lower price. 
B) The company must be able to create a business model to make profits at a discount price. 
C) Both there needs to be customers at the low end of the market who are eager to purchase a "good enough" product for a lower price and the company must be able to create a business model to make profits at a discount price. 
D) None of the answer choices.

Question 19

Lead user projects are conducted by cross-functional teams that include four to six managers from marketing and technical departments.

Accepted Answer

A) True 
 B)False

Question 20

_____ involve the creation of the know-how and know-why of new materials and technologies that eventually translate into commercial development.

Accepted Answer

A) Platform projects 
B) Breakthrough projects 
C) Research and development projects 
D) Derivative projects 
A) Platform projects 
B) Breakthrough projects 
C) Research and development projects 
D) Derivative projects

"Lead users" are consistent early adopters of new technologies.

Many business marketing strategists believe that firms should focus on product families instead of single products to improve planning.

In today's fast paced product development, it is important for managers to prevent time pacing.

Products that share a common platform but have different specific features and enhancements that are required for different sets of consumers constitute:

Research has shown that the three factors that drive a firm's new product performance are the quality of the firm's new-product-development process, the resource commitments made to new product development, and the new product strategy.

New products ideas flow from:

A detailed market research study and a preliminary business/financial analysis is an example of predevelopment proficiency.

The move toward a product family perspective requires:

In order for a firm to unite all of its people to achieve corporate objectives, it is important to eliminate autonomous behavior.

A feature-enhanced or cost-reduced Canon fax machine provides an example of which type of development project?

Which of the following characteristics is true of induced strategic behavior?

For well-known markets and technologies, a compression strategy speeds development.

Successful companies employ a high quality new product development process. Among high performing firms,

What are the characteristics of lead user firms? What are the characteristics of lead user projects and how can the lead user method be used to develop new products?

A common motor in all Black & Decker hand tools provides an example of which type of commercial development project?

Competitors are strongly motivated to react to new product introductions in their market when:

For a low-end disruptive innovation strategy to work, which of the following requirements must be met?

Lead user projects are conducted by cross-functional teams that include four to six managers from marketing and technical departments.

_____ involve the creation of the know-how and know-why of new materials and technologies that eventually translate into commercial development.

A Business Marketing Perspective

Organizational Buying Behavior

Customer Relationship Management Strategies for Business Markets

Segmenting the Business Market and Estimating Segment Demand

Business Marketing Planning: Strategic Perspectives

Business Marketing Strategies for Global Markets

Managing Products for Business Markets

Managing Services for Business Markets

Managing Business Marketing Channels

Supply Chain Management

Pricing Strategy for Business Markets

Business Marketing Comm: Advertising and Sales Promotion

Bus Marketing Comm Managing the Personal Selling

Marketing Performance Measurement

Filters

Exam 8: Managing Innovation and New Industrial Product Development

"Lead users" are consistent early adopters of new technologies.

Many business marketing strategists believe that firms should focus on product families instead of single products to improve planning.

​In today's fast paced product development, it is important for managers to prevent time pacing.

Products that share a common platform but have different specific features and enhancements that are required for different sets of consumers constitute:

Research has shown that the three factors that drive a firm's new product performance are the quality of the firm's new-product-development process, the resource commitments made to new product development, and the new product strategy.

New products ideas flow from:

A detailed market research study and a preliminary business/financial analysis is an example of predevelopment proficiency.

The move toward a product family perspective requires:

​In order for a firm to unite all of its people to achieve corporate objectives, it is important to eliminate autonomous behavior.

A feature-enhanced or cost-reduced Canon fax machine provides an example of which type of development project?

Which of the following characteristics is true of induced strategic behavior?

For well-known markets and technologies, a compression strategy speeds development.

Successful companies employ a high quality new product development process. Among high performing firms,

What are the characteristics of lead user firms? What are the characteristics of lead user projects and how can the lead user method be used to develop new products?

A common motor in all Black & Decker hand tools provides an example of which type of commercial development project?

Competitors are strongly motivated to react to new product introductions in their market when:

For a low-end disruptive innovation strategy to work, which of the following requirements must be met?

Lead user projects are conducted by cross-functional teams that include four to six managers from marketing and technical departments.

_____ involve the creation of the know-how and know-why of new materials and technologies that eventually translate into commercial development.

A Business Marketing Perspective

Organizational Buying Behavior

Customer Relationship Management Strategies for Business Markets

Segmenting the Business Market and Estimating Segment Demand

Business Marketing Planning: Strategic Perspectives

Business Marketing Strategies for Global Markets

Managing Products for Business Markets

Managing Services for Business Markets

Managing Business Marketing Channels

Supply Chain Management

Pricing Strategy for Business Markets

Business Marketing Comm: Advertising and Sales Promotion

Bus Marketing Comm Managing the Personal Selling

Marketing Performance Measurement

Filters

In today's fast paced product development, it is important for managers to prevent time pacing.

In order for a firm to unite all of its people to achieve corporate objectives, it is important to eliminate autonomous behavior.