Exam 8: Managing Innovation and New Industrial Product Development

Consider this position taken by Tom Peters in Thriving on Chaos: "You must become what I call an executive champion-a nurturer, protector, facilitator, and interference runner for as many energetic champions as you can induce to sally forth." Compare and contrast induced versus autonomous strategic behavior and describe the role that the product champion assumes in new product development.

​There is a danger of undershooting but never of overshooting the needs of mainstream customers.

"Lead users" are characterized as important sources of new product ideas because they:

Important dimensions of the new product development process include:

Commercial development projects that create the design and components that are shared by a set of products are referred to as:

A disruptive innovation targets demanding, high-end customers with better performance than was previously available.

Induced strategic behavior relates primarily to major types of innovations.

Competitors are less motivated to react to a new production introduction when the market is experiencing a high rate of growth.

This strategy for the new product development process views product development as a predictable series of steps and speed comes from carefully planning these steps and shortening the time it takes to complete each step. This describes the _____ strategy.

Breakthrough projects center on incremental product enhancements, incremental process improvements, or incremental changes on both dimensions.

What are the differences between a sustaining and disruptive innovation? Explain the differences in creating new-growth businesses represented by sustaining innovations, low-end disruptions, and new market disruptions.

Identify the correct statement(s) concerning differences between induced strategic behavior and autonomous strategic behavior:

​A disruptive strategy can benefit a firm.

This strategy for the new product development process views product development as a highly uncertain path and speed comes from multiple design iterations, extensive testing, and a powerful leader who can keep the product teams focused. This describes the _____ strategy.

In contrasting induced strategic behavior with autonomous strategic behavior, which of the following statements is incorrect?

Platform projects create the design and components that are shared by a set of products.

New product ventures require systematic thought.

New products developed and designed to meet foreign requirements and targeted at world or nearest-neighbor export markets is enhanced by firms holding an____________________orientation.

An organization member who creates, defines, or adopts an idea for an innovation and is willing to assume significant risk to successfully implement the innovation is known as a____________________.

A benchmarking study sought to uncover the critical success factors that drive a firm's new product performance. The results indicate that successful firms: