Exam 13: Differentiation, Segmentation, and Target Marketing

An important factor to consider when selecting target markets is:

Differentiation forms the basis of_______ strategy.

A market segment is a group of people that are alike in some way.

Differentiation is most effective when other competitors copy your product, but your organization has the best overall product.

Differentiation helps create customer awareness.

A customer likes playing golf. This is a basis for_______ segmentation.

Benefit segmentation helps to predict:

Segmenting the market based on age is a good example of psychographic segmentation.

An email merge, or a personalized, computer generated email to past guests of a resort property is an example of:

The most basic assumption of market segmentation is that:

Product differentiation can be defined as:

Differentiation is mainly about perceptions of your product.

Market segmentation refers to the_______ of an organization.

Differentiation comes before segmentation.

A segmentation category that is not included under "usage segmentation" is:

The purpose of demand analysis is to:

One of the three strategies for selecting a target market is to determine potential profitability from that segment.

Target marketing is a direct derivative from a firm performing _______.

The foundation of any segmentation strategy is behavioral differences in customers.

A customer with an RFM score of 111 is a much more valuable customer than one with a score of 555.