Question 1

Which statement is not true about the merchant model of online channels work?

Accepted Answer

A)  The CRS systems are still more popular with consumers than the online channels 
B)  Is a different system than the agency model 
C)  Hotels sell online distribution channels rooms at a net rate; they mark them up a certain percentage 
D)  Hotel websites became direct competitors to the online distribution channels 
A)  The CRS systems are still more popular with consumers than the online channels 
B)  Is a different system than the agency model 
C)  Hotels sell online distribution channels rooms at a net rate; they mark them up a certain percentage 
D)  Hotel websites became direct competitors to the online distribution channels A

Question 2

In addition to being a representation firm, Leading Hotels of the World is a soft brand, which is:

Accepted Answer

A)  A brand that does its own central reservations system 
B)  A brand that is a rep firm and its own independent brand as well 
C)  A brand that hasn't quite yet met brand standards 
D)  A brand that is small in its sales volume and franchisees 
A)  A brand that does its own central reservations system 
B)  A brand that is a rep firm and its own independent brand as well 
C)  A brand that hasn't quite yet met brand standards 
D)  A brand that is small in its sales volume and franchisees B

Question 3

An intermediary connects a buyer and a seller to make a sale.

Accepted Answer

A) True 
 B)False  True

Question 4

Leading Hotels of the World can be an example of a representation firm, which is:

Accepted Answer

A)  An organization that does marketing and sales for a group of independent hotels 
B)  A corporate travel agency 
C)  A central reservations system for a brand 
D)  A franchisor for a group of small independent hotels 
A)  An organization that does marketing and sales for a group of independent hotels 
B)  A corporate travel agency 
C)  A central reservations system for a brand 
D)  A franchisor for a group of small independent hotels

Question 5

Franchising means that a franchisee has access to a brand's CRS, marketing departments, and revenue stream.

Accepted Answer

A) True 
 B)False

Question 6

A major advantage of branding is that the brand owns both the physical property asset as well as the brand on top of the asset.

Accepted Answer

A) True 
 B)False

Question 7

Most hospitality organizations utilize one channel of distribution.

Accepted Answer

A) True 
 B)False

Question 8

The usual franchise fee for a hospitality company is around 4- 5% of sales, plus marketing and reservation fees.

Accepted Answer

A) True 
 B)False

Question 9

Keywords help with a hotel website's search engine placement.

Accepted Answer

A) True 
 B)False

Question 10

An example of a new challenge with online distribution systems is price transparency.

Accepted Answer

A) True 
 B)False

Question 11

Onward distribution of hotel rooms refers to:

Accepted Answer

A)  The passing on of a room rate from one distributor to other distributors 
B)  The hotel's website selling its inventory directly to customers 
C)  A meta search engine that searches multiple sites for the hotel's best rate 
D)  The hotel selling rooms to an online distribution channel at a negotiated rate 
A)  The passing on of a room rate from one distributor to other distributors 
B)  The hotel's website selling its inventory directly to customers 
C)  A meta search engine that searches multiple sites for the hotel's best rate 
D)  The hotel selling rooms to an online distribution channel at a negotiated rate

Question 12

Which is not a best practice for hospitality website design?

Accepted Answer

A)  The online reservation feature should be prominent 
B)  Security of the transaction is conveyed 
C)  The property is well- photographed 
D)  There is some sort of guarantee of the best price on the internet 
A)  The online reservation feature should be prominent 
B)  Security of the transaction is conveyed 
C)  The property is well- photographed 
D)  There is some sort of guarantee of the best price on the internet

Question 13

The lower the star rating of the hotel the more involved and descriptive the hotel's website should be.

Accepted Answer

A) True 
 B)False

Question 14

The share online distribution marketing in the hospitality marketing budget is staying about the same from year to year.

Accepted Answer

A) True 
 B)False

Question 15

One of the major challenges with the online distribution market in China is:

Accepted Answer

A)  The language barrier is too great 
B)  Most customers have domestic bank debit cards 
C)  The Chinese tend to question the reliability of online information 
D)  Both B and C 
A)  The language barrier is too great 
B)  Most customers have domestic bank debit cards 
C)  The Chinese tend to question the reliability of online information 
D)  Both B and C

Question 16

The following are methods of getting the product to the consumer, except:

Accepted Answer

A)  Global distribution systems 
B)  Corporate travel departments 
C)  Convention meeting planner organizations 
D)  Franchising 
A)  Global distribution systems 
B)  Corporate travel departments 
C)  Convention meeting planner organizations 
D)  Franchising

Question 17

To evaluate a channel of distribution, a hospitality manager should:

Accepted Answer

A)  Evaluate the pay- per- click numbers 
B)  Compare it to their CRS 
C)  Perform a break even analysis 
D)  Rely on the channel to do the evaluation 
A)  Evaluate the pay- per- click numbers 
B)  Compare it to their CRS 
C)  Perform a break even analysis 
D)  Rely on the channel to do the evaluation

Question 18

What are the two audiences that hospitality websites should be designed for?

Accepted Answer

A)  The potential client and search engines 
B)  The potential client and the online distribution system 
C)  Search engines and corporate travel agents 
D)  The potential client and corporate travel agents 
A)  The potential client and search engines 
B)  The potential client and the online distribution system 
C)  Search engines and corporate travel agents 
D)  The potential client and corporate travel agents

Question 19

Who takes responsibility for distribution channel management at the hotel chainwide level?

Accepted Answer

A)  Each individual property's marketing manager 
B)  The general manager of the chain 
C)  Each individual property 
D)  The corporate marketing office 
A)  Each individual property's marketing manager 
B)  The general manager of the chain 
C)  Each individual property 
D)  The corporate marketing office

Question 20

Hotwire.com and Priceline.com are beneficial to hoteliers because:

Accepted Answer

A)  They take a percentage of the royalties from the sale 
B)  They interface directly with the CRS 
C)  They can mark up their prices higher 
D)  They can protect their brands 
A)  They take a percentage of the royalties from the sale 
B)  They interface directly with the CRS 
C)  They can mark up their prices higher 
D)  They can protect their brands

Which statement is not true about the merchant model of online channels work?

In addition to being a representation firm, Leading Hotels of the World is a soft brand, which is:

An intermediary connects a buyer and a seller to make a sale.

Leading Hotels of the World can be an example of a representation firm, which is:

Franchising means that a franchisee has access to a brand's CRS, marketing departments, and revenue stream.

A major advantage of branding is that the brand owns both the physical property asset as well as the brand on top of the asset.

Most hospitality organizations utilize one channel of distribution.

The usual franchise fee for a hospitality company is around 4- 5% of sales, plus marketing and reservation fees.

Keywords help with a hotel website's search engine placement.

An example of a new challenge with online distribution systems is price transparency.

Onward distribution of hotel rooms refers to:

Which is not a best practice for hospitality website design?

The lower the star rating of the hotel the more involved and descriptive the hotel's website should be.

The share online distribution marketing in the hospitality marketing budget is staying about the same from year to year.

One of the major challenges with the online distribution market in China is:

The following are methods of getting the product to the consumer, except:

To evaluate a channel of distribution, a hospitality manager should:

What are the two audiences that hospitality websites should be designed for?

Who takes responsibility for distribution channel management at the hotel chainwide level?

Hotwire.com and Priceline.com are beneficial to hoteliers because:

The Concept of Marketing

Marketing Services

The Marketing Mix and the Productservice Mix

Relationship and Loyalty Marketing

The Marketing Plan

Strategic Marketing

Competition and the Marketing Environment

Understanding Individual Customers

Understanding Organizational Customers

Understanding Tourism Markets

Advertising, Merchandising, and Public Relations

Personal Selling and Sales Promotions

Differentiation, Segmentation, and Target Marketing

Market Positioning and Branding

The Pricing Decision

Filters

Exam 16: Channels of Distribution

Which statement is not true about the merchant model of online channels work?

In addition to being a representation firm, Leading Hotels of the World is a soft brand, which is:

An intermediary connects a buyer and a seller to make a sale.

Leading Hotels of the World can be an example of a representation firm, which is:

Franchising means that a franchisee has access to a brand's CRS, marketing departments, and revenue stream.

A major advantage of branding is that the brand owns both the physical property asset as well as the brand on top of the asset.

Most hospitality organizations utilize one channel of distribution.

The usual franchise fee for a hospitality company is around 4- 5% of sales, plus marketing and reservation fees.

Keywords help with a hotel website's search engine placement.

An example of a new challenge with online distribution systems is price transparency.

Onward distribution of hotel rooms refers to:

Which is not a best practice for hospitality website design?

The lower the star rating of the hotel the more involved and descriptive the hotel's website should be.

The share online distribution marketing in the hospitality marketing budget is staying about the same from year to year.

One of the major challenges with the online distribution market in China is:

The following are methods of getting the product to the consumer, except:

To evaluate a channel of distribution, a hospitality manager should:

What are the two audiences that hospitality websites should be designed for?

Who takes responsibility for distribution channel management at the hotel chainwide level?

Hotwire.com and Priceline.com are beneficial to hoteliers because:

The Concept of Marketing

Marketing Services

The Marketing Mix and the Productservice Mix

Relationship and Loyalty Marketing

The Marketing Plan

Strategic Marketing

Competition and the Marketing Environment

Understanding Individual Customers

Understanding Organizational Customers

Understanding Tourism Markets

Advertising, Merchandising, and Public Relations

Personal Selling and Sales Promotions

Differentiation, Segmentation, and Target Marketing

Market Positioning and Branding

The Pricing Decision

Filters