Exam 23: Report Preparation and

are used to set off data items in the written report.

If you are asking questions such as "Could this project have been conducted more effectively or efficiently?" or "Was the best research design used?" or "Were the conclusions and recommendations appropriate and useful to the client?" you are at the _ stage of _.

Each report will have a unique character based on the personalities, responsibilities, etc. of the researcher and the decision maker to whom the report is addressed.

A logical organization leads to a coherent marketing research report.

Which of the following is not a special concern for international research during report preparation and presentation?

The research design section contains a description of the theoretical foundations that guided the research, any analytical models formulated, research questions, hypotheses, and the factors that influenced the research design.

Effective oral presentation techniques include all of the following except .

All of the following should be considered when writing the marketing research report except .

The is often the only portion of the marketing research report that executives read.

Variation in type size and skillful use of white space can take away from the appearance and readability of the marketing research report.

A can be used to present absolute and relative magnitudes, differences, and change.

A useful form of schematic figures and flow charts is classification diagrams.

What are the steps in the report preparation process (Figure 22.1 in the text)?