Question 1

With the full- profile approach to constructing conjoint analysis stimuli, respondents rank all the stimulus profiles.

Accepted Answer

A) True 
 B)False

Question 2

is a class of procedures for representing perceptions and preferences of respondents spatially by means of a visual display.

Accepted Answer

A)  Multidimensional scaling (MDS) 
B)  Hybrid conjoint analysis 
C)  Regression analysis 
D)  Conjoint analysis 
A)  Multidimensional scaling (MDS) 
B)  Hybrid conjoint analysis 
C)  Regression analysis 
D)  Conjoint analysis

Question 3

Which guideline for deciding on the number of MDS dimensions relies on theory or past research to suggest the number of dimensions?

Accepted Answer

A)  a priori knowledge 
B)  interpretability of the spatial map 
C)  ease of use 
D)  elbow criterion 
A)  a priori knowledge 
B)  interpretability of the spatial map 
C)  ease of use 
D)  elbow criterion

Question 4

The basic conjoint analysis model expressing the fundamental relationship between attributes and utility in conjoint analysis is shown below: What does ki represent?
U(X) =
M
Σ
I=1
Ki
Σ αijXij j=1

Accepted Answer

A)  1 if the jth level of the ith attribute is present, or 0 otherwise 
B)  the part- worth contribution or utility associated with jth level (j, j=1, 2, ...ki) of the ith attribute (i, i=1, 2, ...m) 
C)  number of attributes 
D)  number of levels of attribute i 
A)  1 if the jth level of the ith attribute is present, or 0 otherwise 
B)  the part- worth contribution or utility associated with jth level (j, j=1, 2, ...ki) of the ith attribute (i, i=1, 2, ...m) 
C)  number of attributes 
D)  number of levels of attribute i

Question 5

When conducting conjoint analysis, the attributes selected should be salient in influencing consumer preference and choice.

Accepted Answer

A) True 
 B)False

Question 6

The pair- wise approach to conducting conjoint analysis stimuli is more commonly used than the full- profile approach.

Accepted Answer

A) True 
 B)False

Question 7

What are the disadvantages of internal analysis of preferences?

Accepted Answer

In internal analysis, the differences in

Question 8

is an MDS technique for scaling qualitative data that scales the rows and columns of the input contingency table in corresponding units so that each can be displayed in the same low- dimensional space.

Accepted Answer

A)  Metric analysis of preferences 
B)  Correspondence analysis 
C)  Internal analysis of preferences 
D)  External analysis of preferences 
A)  Metric analysis of preferences 
B)  Correspondence analysis 
C)  Internal analysis of preferences 
D)  External analysis of preferences

Question 9

Quantitative data can be mapped using correspondence analysis.

Accepted Answer

A) True 
 B)False

Question 10

is (are) a squared correlation index that indicates the proportion of variance of the optimally scaled data that can be accounted for by the MDS procedure. This is a goodness- of- fit measure.

Accepted Answer

A)  Stress 
B)  Attribute levels 
C)  R- square 
D)  Relative importance weights 
A)  Stress 
B)  Attribute levels 
C)  R- square 
D)  Relative importance weights

Question 11

The objective in MDS is to obtain a spatial map that best fits the input data in the smallest number of dimensions.

Accepted Answer

A) True 
 B)False

With the full- profile approach to constructing conjoint analysis stimuli, respondents rank all the stimulus profiles.

is a class of procedures for representing perceptions and preferences of respondents spatially by means of a visual display.

Which guideline for deciding on the number of MDS dimensions relies on theory or past research to suggest the number of dimensions?

The basic conjoint analysis model expressing the fundamental relationship between attributes and utility in conjoint analysis is shown below: What does ki represent? U(X) = M Σ I=1 Ki _Σ^αij^Xij j=1

When conducting conjoint analysis, the attributes selected should be salient in influencing consumer preference and choice.

The pair- wise approach to conducting conjoint analysis stimuli is more commonly used than the full- profile approach.

What are the disadvantages of internal analysis of preferences?

is an MDS technique for scaling qualitative data that scales the rows and columns of the input contingency table in corresponding units so that each can be displayed in the same low- dimensional space.

Quantitative data can be mapped using correspondence analysis.

is (are) a squared correlation index that indicates the proportion of variance of the optimally scaled data that can be accounted for by the MDS procedure. This is a goodness- of- fit measure.

The objective in MDS is to obtain a spatial map that best fits the input data in the smallest number of dimensions.

Introduction to Marketing

Defining the Marketing Research

Research Design

Exploratory Research Design

Exploratory Research Design

Descriptive Research Design

Causal Research Design

Measurement and Scaling

Measurement and Scaling

Questionnaire and Form

Sampling: Design and

Sampling: Final and Initial

Fieldwork

Data Preparation

Frequency Distribution, Crosstabulation, and Hypothesis

Analysis of Variance and

Correlation and Regression

Discriminant and Logit

Factor Analysis

Cluster Analysis

Structural Equation Modeling

Report Preparation and

International Marketing

Filters

Exam 21: Multidimensional Scaling and

With the full- profile approach to constructing conjoint analysis stimuli, respondents rank all the stimulus profiles.

is a class of procedures for representing perceptions and preferences of respondents spatially by means of a visual display.

Which guideline for deciding on the number of MDS dimensions relies on theory or past research to suggest the number of dimensions?

The basic conjoint analysis model expressing the fundamental relationship between attributes and utility in conjoint analysis is shown below: What does ki represent? U(X) = M Σ I=1 Ki Σ αijXij j=1

When conducting conjoint analysis, the attributes selected should be salient in influencing consumer preference and choice.

The pair- wise approach to conducting conjoint analysis stimuli is more commonly used than the full- profile approach.

What are the disadvantages of internal analysis of preferences?

is an MDS technique for scaling qualitative data that scales the rows and columns of the input contingency table in corresponding units so that each can be displayed in the same low- dimensional space.

Quantitative data can be mapped using correspondence analysis.

is (are) a squared correlation index that indicates the proportion of variance of the optimally scaled data that can be accounted for by the MDS procedure. This is a goodness- of- fit measure.

The objective in MDS is to obtain a spatial map that best fits the input data in the smallest number of dimensions.

Introduction to Marketing

Defining the Marketing Research

Research Design

Exploratory Research Design

Exploratory Research Design

Descriptive Research Design

Causal Research Design

Measurement and Scaling

Measurement and Scaling

Questionnaire and Form

Sampling: Design and

Sampling: Final and Initial

Fieldwork

Data Preparation

Frequency Distribution, Crosstabulation, and Hypothesis

Analysis of Variance and

Correlation and Regression

Discriminant and Logit

Factor Analysis

Cluster Analysis

Structural Equation Modeling

Report Preparation and

International Marketing

Filters

The basic conjoint analysis model expressing the fundamental relationship between attributes and utility in conjoint analysis is shown below: What does ki represent? U(X) = M Σ I=1 Ki _Σ^αij^Xij j=1