Question 1

Which aspect of supervising field workers requires checking to see if the field procedures are being properly implemented?

Accepted Answer

A)  sampling control 
B)  control of cheating 
C)  central office control 
D)  quality control and editing 
A)  sampling control 
B)  control of cheating 
C)  central office control 
D)  quality control and editing

Question 2

All of the following are commonly used probing techniques except .

Accepted Answer

A)  using objective/neutral questions or comments 
B)  asking each applicable question 
C)  eliciting clarification 
D)  boosting or reassuring the respondent 
A)  using objective/neutral questions or comments 
B)  asking each applicable question 
C)  eliciting clarification 
D)  boosting or reassuring the respondent

Question 3

Which statement is correct about terminating the interview?

Accepted Answer

A)  The respondent should be left with a positive feeling about the interview. 
B)  The interviewer should answer the respondent's questions about the project. 
C)  Any spontaneous comments the respondent offers after the formal questions have been asked should be recorded. 
D)  All of the above statements are correct. 
A)  The respondent should be left with a positive feeling about the interview. 
B)  The interviewer should answer the respondent's questions about the project. 
C)  Any spontaneous comments the respondent offers after the formal questions have been asked should be recorded. 
D)  All of the above statements are correct.

Question 4

The quality of interviewing should be evaluated in terms of .

Accepted Answer

A)  the precision with which the field worker asks questions 
B)  the ability to probe in an unbiased manner 
C)  the ability to ask sensitive questions 
D)  All of the above are correct. 
A)  the precision with which the field worker asks questions 
B)  the ability to probe in an unbiased manner 
C)  the ability to ask sensitive questions 
D)  All of the above are correct.

Question 5

Which of the following activities is not fieldwork?

Accepted Answer

A)  a statistician analyzing the results of a survey 
B)  a telephone interviewer calling from a central location 
C)  a worker mailing questionnaires from an office 
D)  an observer counting customers in a particular section of a store 
A)  a statistician analyzing the results of a survey 
B)  a telephone interviewer calling from a central location 
C)  a worker mailing questionnaires from an office 
D)  an observer counting customers in a particular section of a store

Question 6

A slight change in the wording, sequence, or manner in which a question is asked does not distort its meaning or bias the response.

Accepted Answer

A) True 
 B)False

Question 7

The quality of interviewing should be evaluated in terms of the appropriateness of the introduction.

Accepted Answer

A) True 
 B)False

Question 8

The typical interviewer is a married woman age 25 to 34, with an above- average education and an above- average household income.

Accepted Answer

A) True 
 B)False

Question 9

Which aspect of supervision includes tabulation of quota variables, important demographic characteristics, and answers to key variables?

Accepted Answer

A)  quality control and editing 
B)  control of cheating 
C)  central office control 
D)  sampling control 
A)  quality control and editing 
B)  control of cheating 
C)  central office control 
D)  sampling control

Question 10

In their guidelines on interviewing, the Council of American Survey Research Organizations suggests that interviewers do not reveal the identity of the ultimate client unless instructed to do so.

Accepted Answer

A) True 
 B)False

Question 11

Training of field workers can be conducted by video conferencing or using the Internet.

Accepted Answer

A) True 
 B)False

Question 12

All fieldwork involves the selection, training, and supervision of persons who collect data.

Accepted Answer

A) True 
 B)False

Question 13

If you are receiving field worker training and are told to use an expectant pause or to reassure the respondent with comments like, "There are no right or wrong answers. We are just trying to get your opinions." then you are learning about which aspect of field worker training?

Accepted Answer

A)  probing 
B)  recording the answer 
C)  making initial contact 
D)  asking questions 
A)  probing 
B)  recording the answer 
C)  making initial contact 
D)  asking questions

Question 14

Marketing research is being given a negative image because of the misperception that marketing researchers misuse information they collect.

Accepted Answer

A) True 
 B)False

Which aspect of supervising field workers requires checking to see if the field procedures are being properly implemented?

All of the following are commonly used probing techniques except .

Which statement is correct about terminating the interview?

The quality of interviewing should be evaluated in terms of .

Which of the following activities is not fieldwork?

A slight change in the wording, sequence, or manner in which a question is asked does not distort its meaning or bias the response.

The quality of interviewing should be evaluated in terms of the appropriateness of the introduction.

The typical interviewer is a married woman age 25 to 34, with an above- average education and an above- average household income.

Which aspect of supervision includes tabulation of quota variables, important demographic characteristics, and answers to key variables?

In their guidelines on interviewing, the Council of American Survey Research Organizations suggests that interviewers do not reveal the identity of the ultimate client unless instructed to do so.

Training of field workers can be conducted by video conferencing or using the Internet.

All fieldwork involves the selection, training, and supervision of persons who collect data.

If you are receiving field worker training and are told to use an expectant pause or to reassure the respondent with comments like, "There are no right or wrong answers. We are just trying to get your opinions." then you are learning about which aspect of field worker training?

Marketing research is being given a negative image because of the misperception that marketing researchers misuse information they collect.

Introduction to Marketing

Defining the Marketing Research

Research Design

Exploratory Research Design

Exploratory Research Design

Descriptive Research Design

Causal Research Design

Measurement and Scaling

Measurement and Scaling

Questionnaire and Form

Sampling: Design and

Sampling: Final and Initial

Data Preparation

Frequency Distribution, Crosstabulation, and Hypothesis

Analysis of Variance and

Correlation and Regression

Discriminant and Logit

Factor Analysis

Cluster Analysis

Multidimensional Scaling and

Structural Equation Modeling

Report Preparation and

International Marketing

Filters

Exam 13: Fieldwork

Which aspect of supervising field workers requires checking to see if the field procedures are being properly implemented?

All of the following are commonly used probing techniques except .

Which statement is correct about terminating the interview?

The quality of interviewing should be evaluated in terms of .

Which of the following activities is not fieldwork?

A slight change in the wording, sequence, or manner in which a question is asked does not distort its meaning or bias the response.

The quality of interviewing should be evaluated in terms of the appropriateness of the introduction.

The typical interviewer is a married woman age 25 to 34, with an above- average education and an above- average household income.

Which aspect of supervision includes tabulation of quota variables, important demographic characteristics, and answers to key variables?

In their guidelines on interviewing, the Council of American Survey Research Organizations suggests that interviewers do not reveal the identity of the ultimate client unless instructed to do so.

Training of field workers can be conducted by video conferencing or using the Internet.

All fieldwork involves the selection, training, and supervision of persons who collect data.

If you are receiving field worker training and are told to use an expectant pause or to reassure the respondent with comments like, "There are no right or wrong answers. We are just trying to get your opinions." then you are learning about which aspect of field worker training?

Marketing research is being given a negative image because of the misperception that marketing researchers misuse information they collect.

Introduction to Marketing

Defining the Marketing Research

Research Design

Exploratory Research Design

Exploratory Research Design

Descriptive Research Design

Causal Research Design

Measurement and Scaling

Measurement and Scaling

Questionnaire and Form

Sampling: Design and

Sampling: Final and Initial

Data Preparation

Frequency Distribution, Crosstabulation, and Hypothesis

Analysis of Variance and

Correlation and Regression

Discriminant and Logit

Factor Analysis

Cluster Analysis

Multidimensional Scaling and

Structural Equation Modeling

Report Preparation and

International Marketing

Filters