Question 1

The door- in- the- face attempt at motivating potential respondents is more effective than foot- in- the- door.

Accepted Answer

A) True 
 B)False

Question 2

Which method of improving response rate involves sending potential respondents a letter notifying them of the imminent mail, telephone, personal, or Internet survey?

Accepted Answer

A)  motivating the respondents 
B)  follow- up 
C)  incentives 
D)  prior notification 
A)  motivating the respondents 
B)  follow- up 
C)  incentives 
D)  prior notification

Question 3

Which method of adjusting for nonresponse has the researcher contacting a sub- sample of the nonrespondents; projecting the values obtained from the sub- sample to all respondents; then adjusting the survey results to account for nonresponse?

Accepted Answer

A)  substitution 
B)  sub- sampling of nonrespondents 
C)  replacement 
D)  subjective estimates 
A)  substitution 
B)  sub- sampling of nonrespondents 
C)  replacement 
D)  subjective estimates

Question 4

If statistical estimation of sample size is at all attempted, it should be realized that the estimates of the population variance don't vary from country to country.

Accepted Answer

A) True 
 B)False

Question 5

The sampling distribution of the mean is a binomial distribution.

Accepted Answer

A) True 
 B)False

Question 6

The mathematical symbols "n" and "p" represent a _ for the population and the sampling distribution respectively.

Accepted Answer

A)  proportion 
B)  standard deviation 
C)  variance 
D)  standard error of the mean 
A)  proportion 
B)  standard deviation 
C)  variance 
D)  standard error of the mean

The door- in- the- face attempt at motivating potential respondents is more effective than foot- in- the- door.

Which method of improving response rate involves sending potential respondents a letter notifying them of the imminent mail, telephone, personal, or Internet survey?

Which method of adjusting for nonresponse has the researcher contacting a sub- sample of the nonrespondents; projecting the values obtained from the sub- sample to all respondents; then adjusting the survey results to account for nonresponse?

If statistical estimation of sample size is at all attempted, it should be realized that the estimates of the population variance don't vary from country to country.

The sampling distribution of the mean is a binomial distribution.

The mathematical symbols "n" and "p" represent a _ for the population and the sampling distribution respectively.

Introduction to Marketing

Defining the Marketing Research

Research Design

Exploratory Research Design

Exploratory Research Design

Descriptive Research Design

Causal Research Design

Measurement and Scaling

Measurement and Scaling

Questionnaire and Form

Sampling: Design and

Fieldwork

Data Preparation

Frequency Distribution, Crosstabulation, and Hypothesis

Analysis of Variance and

Correlation and Regression

Discriminant and Logit

Factor Analysis

Cluster Analysis

Multidimensional Scaling and

Structural Equation Modeling

Report Preparation and

International Marketing

Filters

Exam 12: Sampling: Final and Initial

The door- in- the- face attempt at motivating potential respondents is more effective than foot- in- the- door.

Which method of improving response rate involves sending potential respondents a letter notifying them of the imminent mail, telephone, personal, or Internet survey?

Which method of adjusting for nonresponse has the researcher contacting a sub- sample of the nonrespondents; projecting the values obtained from the sub- sample to all respondents; then adjusting the survey results to account for nonresponse?

If statistical estimation of sample size is at all attempted, it should be realized that the estimates of the population variance don't vary from country to country.

The sampling distribution of the mean is a binomial distribution.

The mathematical symbols "n" and "p" represent a _ for the population and the sampling distribution respectively.

Introduction to Marketing

Defining the Marketing Research

Research Design

Exploratory Research Design

Exploratory Research Design

Descriptive Research Design

Causal Research Design

Measurement and Scaling

Measurement and Scaling

Questionnaire and Form

Sampling: Design and

Fieldwork

Data Preparation

Frequency Distribution, Crosstabulation, and Hypothesis

Analysis of Variance and

Correlation and Regression

Discriminant and Logit

Factor Analysis

Cluster Analysis

Multidimensional Scaling and

Structural Equation Modeling

Report Preparation and

International Marketing

Filters