Question 1

In , the target population is first divided into mutually exclusive and collectively exhaustive subpopulations, or clusters.

Accepted Answer

A)  simple random sampling 
B)  cluster sampling 
C)  systematic sampling 
D)  stratified sampling 
A)  simple random sampling 
B)  cluster sampling 
C)  systematic sampling 
D)  stratified sampling

Question 2

Only the nonprobability sampling techniques can be implemented using both types of Internet panels.

Accepted Answer

A) True 
 B)False

Question 3

The efficiency of a probability sampling technique may be assessed by comparing it to that of .

Accepted Answer

A)  nonprobability sampling 
B)  stratified sampling 
C)  simple random sampling 
D)  systematic sampling 
A)  nonprobability sampling 
B)  stratified sampling 
C)  simple random sampling 
D)  systematic sampling

Question 4

Which situation poses ethical concerns for the researcher in terms of preserving the anonymity of the respondents?

Accepted Answer

A)  when the population size is large 
B)  sampling details that are too revealing 
C)  verbatim quotations in reports to the client 
D)  both B and C 
A)  when the population size is large 
B)  sampling details that are too revealing 
C)  verbatim quotations in reports to the client 
D)  both B and C

Question 5

Quota sampling permits assessment of sampling error.

Accepted Answer

A) True 
 B)False

Question 6

A major objective of is to increase precision without increasing cost.

Accepted Answer

A)  cluster sampling 
B)  sequential sampling 
C)  stratified sampling 
D)  quota sampling 
A)  cluster sampling 
B)  sequential sampling 
C)  stratified sampling 
D)  quota sampling

Question 7

The researcher has an ethical responsibility to the client to develop a sampling design that is appropriate for controlling the sampling and nonsampling errors.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is not a stage of cluster sampling?

Accepted Answer

A)  two- stage sampling 
B)  multi- stage sampling 
C)  one- stage sampling 
D)  zero- stage sampling 
A)  two- stage sampling 
B)  multi- stage sampling 
C)  one- stage sampling 
D)  zero- stage sampling

Question 9

Which of the following statements is true about snowball sampling?

Accepted Answer

A)  In snowball sampling, a decision rule is used to indicate whether sampling should be continued or whether enough information has been obtained. 
B)  Snowball sampling is used in industrial buyer- seller research to identify buyer- seller pairs. 
C)  In snowball sampling, an initial group of respondents is selected, usually at random. 
D)  Both B and C are true. 
A)  In snowball sampling, a decision rule is used to indicate whether sampling should be continued or whether enough information has been obtained. 
B)  Snowball sampling is used in industrial buyer- seller research to identify buyer- seller pairs. 
C)  In snowball sampling, an initial group of respondents is selected, usually at random. 
D)  Both B and C are true.

Question 10

The larger the sample, the greater the gain in precision by increasing the sample size by one unit.

Accepted Answer

A) True 
 B)False

Question 11

Examples of a sampling frame include the telephone book, an association directory, a city directory, or a map.

Accepted Answer

A) True 
 B)False

Question 12

All of the following are examples of nonpanel recruited sampling methods used in Internet research except .

Accepted Answer

A)  a store may hand its customers a flier directing them to a specific- password protected site 
B)  use of e- mail lists that have been rented from suppliers 
C)  offline techniques such as short telephone screening interviews to recruit Internet samples 
D)  All of the above are nonpanel recruited sampling methods. 
A)  a store may hand its customers a flier directing them to a specific- password protected site 
B)  use of e- mail lists that have been rented from suppliers 
C)  offline techniques such as short telephone screening interviews to recruit Internet samples 
D)  All of the above are nonpanel recruited sampling methods.

Question 13

The basic unit containing the elements of the population to be sampled is the .

Accepted Answer

A)  sample 
B)  judgmental sample 
C)  sampling unit 
D)  sampling frame 
A)  sample 
B)  judgmental sample 
C)  sampling unit 
D)  sampling frame

Question 14

Which sampling technique can increase representativeness, is easier to implement than simple random sampling and does not require a sampling frame (Table 11.4 in the text)?

Accepted Answer

A)  cluster sampling 
B)  stratified sampling 
C)  systematic sampling 
D)  area sampling 
A)  cluster sampling 
B)  stratified sampling 
C)  systematic sampling 
D)  area sampling

In , the target population is first divided into mutually exclusive and collectively exhaustive subpopulations, or clusters.

Only the nonprobability sampling techniques can be implemented using both types of Internet panels.

The efficiency of a probability sampling technique may be assessed by comparing it to that of .

Which situation poses ethical concerns for the researcher in terms of preserving the anonymity of the respondents?

Quota sampling permits assessment of sampling error.

A major objective of is to increase precision without increasing cost.

The researcher has an ethical responsibility to the client to develop a sampling design that is appropriate for controlling the sampling and nonsampling errors.

Which of the following is not a stage of cluster sampling?

Which of the following statements is true about snowball sampling?

The larger the sample, the greater the gain in precision by increasing the sample size by one unit.

Examples of a sampling frame include the telephone book, an association directory, a city directory, or a map.

All of the following are examples of nonpanel recruited sampling methods used in Internet research except .

The basic unit containing the elements of the population to be sampled is the .

Which sampling technique can increase representativeness, is easier to implement than simple random sampling and does not require a sampling frame (Table 11.4 in the text)?

Introduction to Marketing

Defining the Marketing Research

Research Design

Exploratory Research Design

Exploratory Research Design

Descriptive Research Design

Causal Research Design

Measurement and Scaling

Measurement and Scaling

Questionnaire and Form

Sampling: Final and Initial

Fieldwork

Data Preparation

Frequency Distribution, Crosstabulation, and Hypothesis

Analysis of Variance and

Correlation and Regression

Discriminant and Logit

Factor Analysis

Cluster Analysis

Multidimensional Scaling and

Structural Equation Modeling

Report Preparation and

International Marketing

Filters

Exam 11: Sampling: Design and

In , the target population is first divided into mutually exclusive and collectively exhaustive subpopulations, or clusters.

Only the nonprobability sampling techniques can be implemented using both types of Internet panels.

The efficiency of a probability sampling technique may be assessed by comparing it to that of .

Which situation poses ethical concerns for the researcher in terms of preserving the anonymity of the respondents?

Quota sampling permits assessment of sampling error.

A major objective of is to increase precision without increasing cost.

The researcher has an ethical responsibility to the client to develop a sampling design that is appropriate for controlling the sampling and nonsampling errors.

Which of the following is not a stage of cluster sampling?

Which of the following statements is true about snowball sampling?

The larger the sample, the greater the gain in precision by increasing the sample size by one unit.

Examples of a sampling frame include the telephone book, an association directory, a city directory, or a map.

All of the following are examples of nonpanel recruited sampling methods used in Internet research except .

The basic unit containing the elements of the population to be sampled is the .

Which sampling technique can increase representativeness, is easier to implement than simple random sampling and does not require a sampling frame (Table 11.4 in the text)?

Introduction to Marketing

Defining the Marketing Research

Research Design

Exploratory Research Design

Exploratory Research Design

Descriptive Research Design

Causal Research Design

Measurement and Scaling

Measurement and Scaling

Questionnaire and Form

Sampling: Final and Initial

Fieldwork

Data Preparation

Frequency Distribution, Crosstabulation, and Hypothesis

Analysis of Variance and

Correlation and Regression

Discriminant and Logit

Factor Analysis

Cluster Analysis

Multidimensional Scaling and

Structural Equation Modeling

Report Preparation and

International Marketing

Filters