Question 1

Only one level of industry marketing expenditure will actually occur.The market demand corresponding to this level is called the ________.

Accepted Answer

A)  market minimum 
B)  market share 
C)  market forecast 
D)  market potential 
E)  company demand 
A)  market minimum 
B)  market share 
C)  market forecast 
D)  market potential 
E)  company demand

Question 2

Each society contains ________,groups with shared values emerging from their special life experiences or circumstances.

Accepted Answer

A)  stakeholders 
B)  cliques 
C)  consumer bundles 
D)  subcultures 
E)  behavioral niches 
A)  stakeholders 
B)  cliques 
C)  consumer bundles 
D)  subcultures 
E)  behavioral niches

Question 3

When the government of any country restricts the sale of a particular commodity to certain groups-for example,restricting sales of alcohol to individuals above the age of 21-the eligible consumers who have income,interest,access and qualification constitute the ________.

Accepted Answer

A)  accessible market 
B)  target market 
C)  potential market 
D)  qualified potential market 
E)  qualified available market 
A)  accessible market 
B)  target market 
C)  potential market 
D)  qualified potential market 
E)  qualified available market

Question 4

How does the marketing environment determine the position of the market demand function?

Accepted Answer

During economic prosperity the market de

Question 5

Which of the following is likely to occur during economic downturns?

Accepted Answer

A)  People tend to spend more on luxury goods 
B)  Consumption of necessary goods decline 
C)  Long term credit is available at concessional rates of interest 
D)  The purchasing power of the people declines 
E)  The level of investment in the economy rises 
A)  People tend to spend more on luxury goods 
B)  Consumption of necessary goods decline 
C)  Long term credit is available at concessional rates of interest 
D)  The purchasing power of the people declines 
E)  The level of investment in the economy rises

Question 6

The heart of the internal records system is the ________.

Accepted Answer

A)  pay-roll system 
B)  purchase order cycle 
C)  order-to-payment cycle 
D)  expense cycle 
E)  human resources system 
A)  pay-roll system 
B)  purchase order cycle 
C)  order-to-payment cycle 
D)  expense cycle 
E)  human resources system

Question 7

A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment.

Accepted Answer

A)  data warehousing system 
B)  viral marketing campaign 
C)  product management system 
D)  marketing intelligence system 
E)  sales information system 
A)  data warehousing system 
B)  viral marketing campaign 
C)  product management system 
D)  marketing intelligence system 
E)  sales information system

Question 8

An important force affecting business is the ________ movement,a movement of citizens and government organized to strengthen the rights and powers of buyers in relation to sellers.

Accepted Answer

A)  human rights 
B)  consumerist 
C)  environmental 
D)  self-determination 
E)  materialistic 
A)  human rights 
B)  consumerist 
C)  environmental 
D)  self-determination 
E)  materialistic

Question 9

A company's sales potential would be equal to market potential if ________.

Accepted Answer

A)  the marketing expenditure of the company is reduced to zero 
B)  industry marketing expenditures approach infinity for a given marketing environment 
C)  the market is non expansible 
D)  market minimum is equal to market potential 
E)  the company gets 100 percent share of the market 
A)  the marketing expenditure of the company is reduced to zero 
B)  industry marketing expenditures approach infinity for a given marketing environment 
C)  the market is non expansible 
D)  market minimum is equal to market potential 
E)  the company gets 100 percent share of the market

Question 10

Business has responded to increased awareness of nature's fragility and finiteness by producing wider varieties of camping,hiking,boating,and fishing gear such as boots,tents,backpacks,and accessories.

Accepted Answer

A) True 
 B)False

Question 11

Mandatory recycling laws have boosted the recycling industry and launched dozens of new companies making new products from recycled materials.Which of the following most closely resembles the situation discussed above?

Accepted Answer

A)  Government makes reforestation mandatory for lumbering firms leading to a rise in timber production. 
B)  Government restricts industries from purchasing farmland thereby increasing agricultural produce. 
C)  Government subsidizes export of beef to promote production of beef cattle. 
D)  Government pollution control norms increase the production of pollution control equipments. 
E)  Government restricts unfair trade practices to promote international trade. 
A)  Government makes reforestation mandatory for lumbering firms leading to a rise in timber production. 
B)  Government restricts industries from purchasing farmland thereby increasing agricultural produce. 
C)  Government subsidizes export of beef to promote production of beef cattle. 
D)  Government pollution control norms increase the production of pollution control equipments. 
E)  Government restricts unfair trade practices to promote international trade.

Question 12

Which of the following is true about trends in worldwide population growth?

Accepted Answer

A)  Birthrates are on the rise in developed countries. 
B)  Overall, the world population growth is declining. 
C)  Birthrates are on the rise in developing countries. 
D)  Death rates are rising in developing countries. 
E)  Population growth is highest in developing countries. 
A)  Birthrates are on the rise in developed countries. 
B)  Overall, the world population growth is declining. 
C)  Birthrates are on the rise in developing countries. 
D)  Death rates are rising in developing countries. 
E)  Population growth is highest in developing countries.

Question 13

The sales goal set for a product line,company division,or sales representative of an organization is called ________.

Accepted Answer

A)  sales budget 
B)  company sales forecast 
C)  sales quota 
D)  company sales potential 
E)  market potential 
A)  sales budget 
B)  company sales forecast 
C)  sales quota 
D)  company sales potential 
E)  market potential

Question 14

With an increase in marketing expenditure,market demand ________.

Accepted Answer

A)  continues to increase at an increasing rate 
B)  initially increases and then declines 
C)  increases first at an increasing rate, then at a decreasing rate 
D)  decreases first and then spikes 
E)  continues to increase at a decreasing rate. 
A)  continues to increase at an increasing rate 
B)  initially increases and then declines 
C)  increases first at an increasing rate, then at a decreasing rate 
D)  decreases first and then spikes 
E)  continues to increase at a decreasing rate.

Question 15

When gathering marketing intelligence,companies often use the 2000 U.S.census,which provides an in-depth look at the population swings,demographic groups,regional migrations,and changing family structure of 281+ million people.Which of the following steps to improve the quality of a company marketing intelligence system would be most closely associated with this illustration?

Accepted Answer

A)  A company can purchase information from outside suppliers. 
B)  A company can take advantage of government data sources. 
C)  A company can use online customer feedback systems to collect data. 
D)  A company can network externally. 
E)  A company can use its sales force to collect and report data. 
A)  A company can purchase information from outside suppliers. 
B)  A company can take advantage of government data sources. 
C)  A company can use online customer feedback systems to collect data. 
D)  A company can network externally. 
E)  A company can use its sales force to collect and report data.

Question 16

The sites which offer positive or negative product or service reviews and are built by the retailers of a particular product or service are called ________.

Accepted Answer

A)  combo sites 
B)  distributor or sales agent feedback sites 
C)  public blogs 
D)  independent service review forums 
E)  customer complaint sites 
A)  combo sites 
B)  distributor or sales agent feedback sites 
C)  public blogs 
D)  independent service review forums 
E)  customer complaint sites

Question 17

As the manager of an organization that is attempting to build a Marketing Information System (MIS),you have been informed that a MIS is built upon three fundamental information sources.The sources are ________,marketing intelligence activities,and marketing research.

Accepted Answer

A)  external records and documents 
B)  databases found on the Internet 
C)  consultant reports 
D)  internal company records 
E)  secondary data from government sources such as the Better Business Bureau 
A)  external records and documents 
B)  databases found on the Internet 
C)  consultant reports 
D)  internal company records 
E)  secondary data from government sources such as the Better Business Bureau

Question 18

________ beliefs and values are passed from parents to children and reinforced by social institutions-schools,churches,businesses,and governments;they are very difficult to change.

Accepted Answer

A)  Transient 
B)  Secondary 
C)  Protected 
D)  Core 
E)  Variable 
A)  Transient 
B)  Secondary 
C)  Protected 
D)  Core 
E)  Variable

Question 19

Secondary beliefs and values are passed on from parents to children and reinforced by major social institutions,making them very difficult to change by marketers.

Accepted Answer

A) True 
 B)False

Question 20

The base sales of an organization that takes place even without any demand-stimulating expenditures is called ________.

Accepted Answer

A)  primary demand 
B)  market potential 
C)  market minimum 
D)  optimum demand 
E)  market demand 
A)  primary demand 
B)  market potential 
C)  market minimum 
D)  optimum demand 
E)  market demand

Only one level of industry marketing expenditure will actually occur.The market demand corresponding to this level is called the ________.

Each society contains ________,groups with shared values emerging from their special life experiences or circumstances.

When the government of any country restricts the sale of a particular commodity to certain groups-for example,restricting sales of alcohol to individuals above the age of 21-the eligible consumers who have income,interest,access and qualification constitute the ________.

How does the marketing environment determine the position of the market demand function?

Which of the following is likely to occur during economic downturns?

The heart of the internal records system is the ________.

A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment.

An important force affecting business is the ________ movement,a movement of citizens and government organized to strengthen the rights and powers of buyers in relation to sellers.

A company's sales potential would be equal to market potential if ________.

Business has responded to increased awareness of nature's fragility and finiteness by producing wider varieties of camping,hiking,boating,and fishing gear such as boots,tents,backpacks,and accessories.

Mandatory recycling laws have boosted the recycling industry and launched dozens of new companies making new products from recycled materials.Which of the following most closely resembles the situation discussed above?

Which of the following is true about trends in worldwide population growth?

The sales goal set for a product line,company division,or sales representative of an organization is called ________.

With an increase in marketing expenditure,market demand ________.

The sites which offer positive or negative product or service reviews and are built by the retailers of a particular product or service are called ________.

As the manager of an organization that is attempting to build a Marketing Information System (MIS),you have been informed that a MIS is built upon three fundamental information sources.The sources are ________,marketing intelligence activities,and marketing research.

________ beliefs and values are passed from parents to children and reinforced by social institutions-schools,churches,businesses,and governments;they are very difficult to change.

Secondary beliefs and values are passed on from parents to children and reinforced by major social institutions,making them very difficult to change by marketers.

The base sales of an organization that takes place even without any demand-stimulating expenditures is called ________.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Creating Long-term Loyalty Relationships

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning and Competing Effectively

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing Channels

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling

Managing Marketing in the Global Economy

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Exam 3: Collecting Information and Forecasting Demand

Only one level of industry marketing expenditure will actually occur.The market demand corresponding to this level is called the ________.

Each society contains ________,groups with shared values emerging from their special life experiences or circumstances.

When the government of any country restricts the sale of a particular commodity to certain groups-for example,restricting sales of alcohol to individuals above the age of 21-the eligible consumers who have income,interest,access and qualification constitute the ________.

How does the marketing environment determine the position of the market demand function?

Which of the following is likely to occur during economic downturns?

The heart of the internal records system is the ________.

A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment.

An important force affecting business is the ________ movement,a movement of citizens and government organized to strengthen the rights and powers of buyers in relation to sellers.

A company's sales potential would be equal to market potential if ________.

Business has responded to increased awareness of nature's fragility and finiteness by producing wider varieties of camping,hiking,boating,and fishing gear such as boots,tents,backpacks,and accessories.

Mandatory recycling laws have boosted the recycling industry and launched dozens of new companies making new products from recycled materials.Which of the following most closely resembles the situation discussed above?

Which of the following is true about trends in worldwide population growth?

The sales goal set for a product line,company division,or sales representative of an organization is called ________.

With an increase in marketing expenditure,market demand ________.

The sites which offer positive or negative product or service reviews and are built by the retailers of a particular product or service are called ________.

As the manager of an organization that is attempting to build a Marketing Information System (MIS),you have been informed that a MIS is built upon three fundamental information sources.The sources are ________,marketing intelligence activities,and marketing research.

________ beliefs and values are passed from parents to children and reinforced by social institutions-schools,churches,businesses,and governments;they are very difficult to change.

Secondary beliefs and values are passed on from parents to children and reinforced by major social institutions,making them very difficult to change by marketers.

The base sales of an organization that takes place even without any demand-stimulating expenditures is called ________.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Creating Long-term Loyalty Relationships

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning and Competing Effectively

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing Channels

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling

Managing Marketing in the Global Economy

Filters