Question 1

A ________ is "unpredictable,short-lived,and without social,economic,and political significance."

Accepted Answer

A)  fad 
B)  fashion 
C)  trend 
D)  megatrend 
E)  style 
A)  fad 
B)  fashion 
C)  trend 
D)  megatrend 
E)  style

Question 2

Which of the following organizations is likely to use the multiple-factor index method to estimate the market potential?

Accepted Answer

A)  a firm that manufactures auto parts 
B)  a firm that provides facility management services to large offices 
C)  a company that provides Web site development services for small businesses 
D)  a company that manufactures diagnostic machines for hospitals 
E)  a firm that manufactures fashionable clothes for teenagers 
A)  a firm that manufactures auto parts 
B)  a firm that provides facility management services to large offices 
C)  a company that provides Web site development services for small businesses 
D)  a company that manufactures diagnostic machines for hospitals 
E)  a firm that manufactures fashionable clothes for teenagers

Question 3

An unintended effect of business legislation is ________.

Accepted Answer

A)  restricting fair competition in the market 
B)  encouraging unbridled business behavior 
C)  reducing the social cost of producing a particular commodity 
D)  exposing consumers to unfair trade practices 
E)  slowing economic growth 
A)  restricting fair competition in the market 
B)  encouraging unbridled business behavior 
C)  reducing the social cost of producing a particular commodity 
D)  exposing consumers to unfair trade practices 
E)  slowing economic growth

Question 4

One of the ways to find relevant online information on competitors' strengths and weaknesses might be to frequent distributor or sales agent feedback sites.

Accepted Answer

A) True 
 B)False

Question 5

A fad is more predictable and durable than a trend.

Accepted Answer

A) True 
 B)False

Question 6

The ________ method of determining area market potential calls for identifying all the potential buyers in each market and estimating their potential purchases.

Accepted Answer

A)  group-discussion 
B)  market-test 
C)  market-buildup 
D)  brand development index 
E)  multiple-factor index 
A)  group-discussion 
B)  market-test 
C)  market-buildup 
D)  brand development index 
E)  multiple-factor index

Question 7

A growing portion of U.S.R&D expenditures goes to the development as opposed to the research side.

Accepted Answer

A) True 
 B)False

Question 8

A ________ is a conservative estimate of the expected volume of sales,primarily for making current purchasing,production,and cash flow decisions.

Accepted Answer

A)  sales budget 
B)  company sales forecast 
C)  sales quota 
D)  company sales potential 
E)  market potential 
A)  sales budget 
B)  company sales forecast 
C)  sales quota 
D)  company sales potential 
E)  market potential

Question 9

There is a global trend toward an aging population.

Accepted Answer

A) True 
 B)False

Question 10

The three largest subgroups of the Hispanics in the U.S.are ________,________,and ________.

Accepted Answer

A)  Puerto Rican; Mexican; Chilean 
B)  Salvadoran; Cuban; Dominican 
C)  Mexican; Puerto Rican; Cuban 
D)  Brazilian; Mexican; Cuban 
E)  Salvadoran; Dominican; Columbian 
A)  Puerto Rican; Mexican; Chilean 
B)  Salvadoran; Cuban; Dominican 
C)  Mexican; Puerto Rican; Cuban 
D)  Brazilian; Mexican; Cuban 
E)  Salvadoran; Dominican; Columbian

Question 11

Prestige LLC,a small company that manufactures specialty cereals and energy bars,wants to launch a "green marketing" program in response to heightened consumer awareness about environmental issues.What should the company do to maximize the program's chances of being successful?

Accepted Answer

A)  demonstrate that the products will benefit both customers and the society in the long-term 
B)  emphasize benefits to the consumer rather than environmental benefits 
C)  focus on the efforts and costs incurred by the company to bring these "green" products to consumers 
D)  engage in "greenwashing" to highlight the environmental benefits of the product 
E)  explain the rules and regulations laid out by governmental agencies to protect the environment 
A)  demonstrate that the products will benefit both customers and the society in the long-term 
B)  emphasize benefits to the consumer rather than environmental benefits 
C)  focus on the efforts and costs incurred by the company to bring these "green" products to consumers 
D)  engage in "greenwashing" to highlight the environmental benefits of the product 
E)  explain the rules and regulations laid out by governmental agencies to protect the environment

Question 12

In the U.S.,consumer expenditures on homes and big ticket items tend to slacken during recessions because ________.

Accepted Answer

A)  the consumers generally have a low debt-to-income ratio 
B)  of steady supply of loanable funds in the economy during recession 
C)  the consumers have a high debt-to-income ratio 
D)  consumer borrowing increases during recession 
E)  of stringent credit policies adopted by the Fed before the onset of recession 
A)  the consumers generally have a low debt-to-income ratio 
B)  of steady supply of loanable funds in the economy during recession 
C)  the consumers have a high debt-to-income ratio 
D)  consumer borrowing increases during recession 
E)  of stringent credit policies adopted by the Fed before the onset of recession

Question 13

Marketing strategies of firms should not consider the ethnic and racial diversity existing in their markets.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is true of the various elements of the multi-factor index method of estimating area market potentials?

Accepted Answer

A)  Zip+4 code centers generally have stable boundaries and a population of about 4000. 
B)  The weights in the buying-power index are somewhat arbitrary. 
C)  Normally, the lower the BDI, the less room there is to grow the brand. 
D)  Census tracts are a little larger than neighborhoods. 
E)  This method is primarily used by business marketers. 
A)  Zip+4 code centers generally have stable boundaries and a population of about 4000. 
B)  The weights in the buying-power index are somewhat arbitrary. 
C)  Normally, the lower the BDI, the less room there is to grow the brand. 
D)  Census tracts are a little larger than neighborhoods. 
E)  This method is primarily used by business marketers.

Question 15

Today,corporations need to make sure that they are good corporate citizens and that their consumer messages are honest in order to positively align themselves with consumers' ________.

Accepted Answer

A)  views of others 
B)  views of organizations 
C)  views of themselves 
D)  views of the universe 
E)  views of society 
A)  views of others 
B)  views of organizations 
C)  views of themselves 
D)  views of the universe 
E)  views of society

Question 16

The ________ market is the set of consumers who are buying the company's product.

Accepted Answer

A)  potential 
B)  available 
C)  target 
D)  penetrated 
E)  reserve 
A)  potential 
B)  available 
C)  target 
D)  penetrated 
E)  reserve

Question 17

Which of the following is true about the technology trends that marketers should monitor?

Accepted Answer

A)  A growing portion of U.S. R&D expenditures are going toward the research side as opposed to the development side. 
B)  Today, the time between idea and implementation is expanding. 
C)  More single companies rather than consortiums are directing research efforts toward major breakthroughs. 
D)  The pace of change is accelerating today. 
E)  The government has decreased regulation of technological change. 
A)  A growing portion of U.S. R&D expenditures are going toward the research side as opposed to the development side. 
B)  Today, the time between idea and implementation is expanding. 
C)  More single companies rather than consortiums are directing research efforts toward major breakthroughs. 
D)  The pace of change is accelerating today. 
E)  The government has decreased regulation of technological change.

Question 18

Demographic developments are often unpredictable.

Accepted Answer

A) True 
 B)False

Question 19

Industrial economies provide limited marketing opportunities for luxurious goods.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following would be the best illustration of a secondary belief or value?

Accepted Answer

A)  belief in work 
B)  belief in giving to charity 
C)  belief in getting married 
D)  belief in getting married early 
E)  belief in being honest 
A)  belief in work 
B)  belief in giving to charity 
C)  belief in getting married 
D)  belief in getting married early 
E)  belief in being honest

A ________ is "unpredictable,short-lived,and without social,economic,and political significance."

Which of the following organizations is likely to use the multiple-factor index method to estimate the market potential?

An unintended effect of business legislation is ________.

One of the ways to find relevant online information on competitors' strengths and weaknesses might be to frequent distributor or sales agent feedback sites.

A fad is more predictable and durable than a trend.

The ________ method of determining area market potential calls for identifying all the potential buyers in each market and estimating their potential purchases.

A growing portion of U.S.R&D expenditures goes to the development as opposed to the research side.

A ________ is a conservative estimate of the expected volume of sales,primarily for making current purchasing,production,and cash flow decisions.

There is a global trend toward an aging population.

The three largest subgroups of the Hispanics in the U.S.are ,,and .

Prestige LLC,a small company that manufactures specialty cereals and energy bars,wants to launch a "green marketing" program in response to heightened consumer awareness about environmental issues.What should the company do to maximize the program's chances of being successful?

In the U.S.,consumer expenditures on homes and big ticket items tend to slacken during recessions because ________.

Marketing strategies of firms should not consider the ethnic and racial diversity existing in their markets.

Which of the following is true of the various elements of the multi-factor index method of estimating area market potentials?

Today,corporations need to make sure that they are good corporate citizens and that their consumer messages are honest in order to positively align themselves with consumers' ________.

The ________ market is the set of consumers who are buying the company's product.

Which of the following is true about the technology trends that marketers should monitor?

Demographic developments are often unpredictable.

Industrial economies provide limited marketing opportunities for luxurious goods.

Which of the following would be the best illustration of a secondary belief or value?

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Creating Long-term Loyalty Relationships

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning and Competing Effectively

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing Channels

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling

Managing Marketing in the Global Economy

Filters

Exam 3: Collecting Information and Forecasting Demand

A ________ is "unpredictable,short-lived,and without social,economic,and political significance."

Which of the following organizations is likely to use the multiple-factor index method to estimate the market potential?

An unintended effect of business legislation is ________.

One of the ways to find relevant online information on competitors' strengths and weaknesses might be to frequent distributor or sales agent feedback sites.

A fad is more predictable and durable than a trend.

The ________ method of determining area market potential calls for identifying all the potential buyers in each market and estimating their potential purchases.

A growing portion of U.S.R&D expenditures goes to the development as opposed to the research side.

A ________ is a conservative estimate of the expected volume of sales,primarily for making current purchasing,production,and cash flow decisions.

There is a global trend toward an aging population.

The three largest subgroups of the Hispanics in the U.S.are ________,________,and ________.

Prestige LLC,a small company that manufactures specialty cereals and energy bars,wants to launch a "green marketing" program in response to heightened consumer awareness about environmental issues.What should the company do to maximize the program's chances of being successful?

In the U.S.,consumer expenditures on homes and big ticket items tend to slacken during recessions because ________.

Marketing strategies of firms should not consider the ethnic and racial diversity existing in their markets.

Which of the following is true of the various elements of the multi-factor index method of estimating area market potentials?

Today,corporations need to make sure that they are good corporate citizens and that their consumer messages are honest in order to positively align themselves with consumers' ________.

The ________ market is the set of consumers who are buying the company's product.

Which of the following is true about the technology trends that marketers should monitor?

Demographic developments are often unpredictable.

Industrial economies provide limited marketing opportunities for luxurious goods.

Which of the following would be the best illustration of a secondary belief or value?

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Creating Long-term Loyalty Relationships

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning and Competing Effectively

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing Channels

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling

Managing Marketing in the Global Economy

Filters

The three largest subgroups of the Hispanics in the U.S.are ,,and .