Question 1

________ is the sales limit approached by company demand as company marketing effort increases relative to that of competitors.

Accepted Answer

A)  Sales budget 
B)  Market demand 
C)  Company demand 
D)  Company sales potential 
E)  Market potential 
A)  Sales budget 
B)  Market demand 
C)  Company demand 
D)  Company sales potential 
E)  Market potential

Question 2

Firms find "reverse innovation" advantage by ________.

Accepted Answer

A)  introducing a commodity in a developed country and then distributing it globally 
B)  introducing a commodity in a developing country and then distributing it in other developing countries 
C)  introducing a commodity in a developing country and then distributing it globally 
D)  introducing a commodity in a developed country and then distributing it in developing countries 
E)  introducing a commodity in a developed country and then distributing it in other developed countries 
A)  introducing a commodity in a developed country and then distributing it globally 
B)  introducing a commodity in a developing country and then distributing it in other developing countries 
C)  introducing a commodity in a developing country and then distributing it globally 
D)  introducing a commodity in a developed country and then distributing it in developing countries 
E)  introducing a commodity in a developed country and then distributing it in other developed countries

Question 3

________ is the limit approached by market demand as industry marketing expenditures approach infinity for a given marketing environment.

Accepted Answer

A)  Sales budget 
B)  Company sales forecast 
C)  Sales quota 
D)  Company sales potential 
E)  Market potential 
A)  Sales budget 
B)  Company sales forecast 
C)  Sales quota 
D)  Company sales potential 
E)  Market potential

Question 4

________ is the maximum sales available to all firms in an industry during a given period,under a given level of industry marketing effort and environmental conditions.

Accepted Answer

A)  Company demand 
B)  Market demand 
C)  Company sales potential 
D)  Sales quota 
E)  Total market potential 
A)  Company demand 
B)  Market demand 
C)  Company sales potential 
D)  Sales quota 
E)  Total market potential

Question 5

Suppose Concrete Express,a cement manufacturing firm,finds that its sales have increased by 3 percent this year,while industry sales have increased by 5 percent.This implies that ________.

Accepted Answer

A)  Concrete Express has acquired additional market share in relation to the cement industry 
B)  Concrete Express is losing its relative standing in the cement industry 
C)  other players in the industry are losing market share 
D)  the absolute market share of Concrete Express has declined 
E)  Concrete Express's position in relation to the industry has remain unchanged 
A)  Concrete Express has acquired additional market share in relation to the cement industry 
B)  Concrete Express is losing its relative standing in the cement industry 
C)  other players in the industry are losing market share 
D)  the absolute market share of Concrete Express has declined 
E)  Concrete Express's position in relation to the industry has remain unchanged

Question 6

A ________ is a direction or sequence of events that has some momentum and durability;it reveals the shape of the future and can provide strategic direction.

Accepted Answer

A)  fad 
B)  fashion 
C)  trend 
D)  megatrend 
E)  style 
A)  fad 
B)  fashion 
C)  trend 
D)  megatrend 
E)  style

Question 7

An efficient method of estimating area market potentials makes use of the ________,developed by the U.S.Bureau of the Census in conjunction with the Canadian and Mexican governments.It classifies all manufacturing into 20 major industry sectors and further breaks each sector into a six-digit,hierarchical structure.

Accepted Answer

A)  Thomson Reuters Business Classification 
B)  Global Industrial Classification Standard 
C)  North American Product Classification System 
D)  Industry Classification Benchmark 
E)  North American Industry Classification System 
A)  Thomson Reuters Business Classification 
B)  Global Industrial Classification Standard 
C)  North American Product Classification System 
D)  Industry Classification Benchmark 
E)  North American Industry Classification System

Question 8

The ________ market is the set of consumers with an adequate interest,income,and access to a particular offer.

Accepted Answer

A)  potential 
B)  available 
C)  target 
D)  penetrated 
E)  reserve 
A)  potential 
B)  available 
C)  target 
D)  penetrated 
E)  reserve

Question 9

Discuss the impact of tougher environmental regulations on businesses,citing examples whenever possible.Also,point out opportunities,if any,presented by these regulations.

Accepted Answer

Environmental regulations adversely affe

Question 10

The internal records system supplies results data,but the marketing intelligence system supplies ________ data.

Accepted Answer

A)  internal 
B)  revenue 
C)  thematic 
D)  happenings 
E)  process 
A)  internal 
B)  revenue 
C)  thematic 
D)  happenings 
E)  process

Question 11

For which of the following categories of products will demand forecasting be easiest?

Accepted Answer

A)  commodities which are in the initial stage of their product life cycles 
B)  products which have many close substitutes in the market 
C)  goods which are produced in an oligopoly market 
D)  products whose sales fluctuate widely 
E)  products whose consumers are highly sensitive to change in price 
A)  commodities which are in the initial stage of their product life cycles 
B)  products which have many close substitutes in the market 
C)  goods which are produced in an oligopoly market 
D)  products whose sales fluctuate widely 
E)  products whose consumers are highly sensitive to change in price

Question 12

Which of the following elements of sociocultural environment can be associated with the growing demand for "social surrogates" like social networking sites,television,etc.?

Accepted Answer

A)  views of ourselves 
B)  views of organizations 
C)  views of others 
D)  views of nature 
E)  views of the universe 
A)  views of ourselves 
B)  views of organizations 
C)  views of others 
D)  views of nature 
E)  views of the universe

Question 13

A company can take several steps to improve the quality of its marketing intelligence.Which of the following best describes the practice used by McDonald's when it sent pseudo customers to assess stores' internal speed standards?

Accepted Answer

A)  training and motivating the sales force to spot and report new developments 
B)  motivating intermediaries to pass along important intelligence 
C)  networking externally 
D)  purchasing information from outside research firms and vendors 
E)  using the sales information system to get accurate sales reports 
A)  training and motivating the sales force to spot and report new developments 
B)  motivating intermediaries to pass along important intelligence 
C)  networking externally 
D)  purchasing information from outside research firms and vendors 
E)  using the sales information system to get accurate sales reports

Question 14

Why do the companies need to search for practical means to harness renewable sources of energy like wind and water?

Accepted Answer

Prolonged exploitation of the convention

Question 15

A growing population does not mean growing markets unless ________.

Accepted Answer

A)  the people are under a democratic system of government 
B)  there is common ownership of all resources 
C)  people have sufficient purchasing power 
D)  there is adequate governmental intervention in the market 
E)  the government has a budget surplus 
A)  the people are under a democratic system of government 
B)  there is common ownership of all resources 
C)  people have sufficient purchasing power 
D)  there is adequate governmental intervention in the market 
E)  the government has a budget surplus

Question 16

By equipping its sales force with handheld devices with bar-code readers and Internet connections to speed inventory assessment,TaylorMade allows sales executives to have significantly more time to interact with their consumers.This is an example of the use of technology in improving ________.

Accepted Answer

A)  sales information systems 
B)  payroll systems 
C)  cookies 
D)  cohort segmentation 
E)  competitive intelligence gathering 
A)  sales information systems 
B)  payroll systems 
C)  cookies 
D)  cohort segmentation 
E)  competitive intelligence gathering

Question 17

During recession,the market demand curve which is a function of marketing expenditure ________.

Accepted Answer

A)  shifts upward 
B)  becomes vertical 
C)  remains unaffected 
D)  shifts downward 
E)  slopes downward 
A)  shifts upward 
B)  becomes vertical 
C)  remains unaffected 
D)  shifts downward 
E)  slopes downward

Question 18

The ________ begins with sales representatives and dealers sending orders to the firms and is followed by the sales department preparing invoices,and finally generating shipping and billing documents which are then sent to various departments.

Accepted Answer

A)  payroll system 
B)  market research process 
C)  human resources system 
D)  expense cycle 
E)  order-to-payment cycle 
A)  payroll system 
B)  market research process 
C)  human resources system 
D)  expense cycle 
E)  order-to-payment cycle

Question 19

________ refer to groups of individuals who are born during the same time period and travel through life together.

Accepted Answer

A)  Cohorts 
B)  Populations 
C)  Clans 
D)  Societies 
E)  Ethnic groups 
A)  Cohorts 
B)  Populations 
C)  Clans 
D)  Societies 
E)  Ethnic groups

Question 20

Jeanine would like to own a Mercedes but is unable to afford one at this time.Jeanine is part of the ________ for this product.

Accepted Answer

A)  potential market 
B)  available market 
C)  target market 
D)  projected market 
E)  penetrated market 
A)  potential market 
B)  available market 
C)  target market 
D)  projected market 
E)  penetrated market

________ is the sales limit approached by company demand as company marketing effort increases relative to that of competitors.

Firms find "reverse innovation" advantage by ________.

________ is the limit approached by market demand as industry marketing expenditures approach infinity for a given marketing environment.

________ is the maximum sales available to all firms in an industry during a given period,under a given level of industry marketing effort and environmental conditions.

Suppose Concrete Express,a cement manufacturing firm,finds that its sales have increased by 3 percent this year,while industry sales have increased by 5 percent.This implies that ________.

A ________ is a direction or sequence of events that has some momentum and durability;it reveals the shape of the future and can provide strategic direction.

The ________ market is the set of consumers with an adequate interest,income,and access to a particular offer.

Discuss the impact of tougher environmental regulations on businesses,citing examples whenever possible.Also,point out opportunities,if any,presented by these regulations.

The internal records system supplies results data,but the marketing intelligence system supplies ________ data.

For which of the following categories of products will demand forecasting be easiest?

Which of the following elements of sociocultural environment can be associated with the growing demand for "social surrogates" like social networking sites,television,etc.?

A company can take several steps to improve the quality of its marketing intelligence.Which of the following best describes the practice used by McDonald's when it sent pseudo customers to assess stores' internal speed standards?

Why do the companies need to search for practical means to harness renewable sources of energy like wind and water?

A growing population does not mean growing markets unless ________.

By equipping its sales force with handheld devices with bar-code readers and Internet connections to speed inventory assessment,TaylorMade allows sales executives to have significantly more time to interact with their consumers.This is an example of the use of technology in improving ________.

During recession,the market demand curve which is a function of marketing expenditure ________.

The ________ begins with sales representatives and dealers sending orders to the firms and is followed by the sales department preparing invoices,and finally generating shipping and billing documents which are then sent to various departments.

________ refer to groups of individuals who are born during the same time period and travel through life together.

Jeanine would like to own a Mercedes but is unable to afford one at this time.Jeanine is part of the ________ for this product.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Creating Long-term Loyalty Relationships

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning and Competing Effectively

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing Channels

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling

Managing Marketing in the Global Economy

Filters

Exam 3: Collecting Information and Forecasting Demand

________ is the sales limit approached by company demand as company marketing effort increases relative to that of competitors.

Firms find "reverse innovation" advantage by ________.

________ is the limit approached by market demand as industry marketing expenditures approach infinity for a given marketing environment.

________ is the maximum sales available to all firms in an industry during a given period,under a given level of industry marketing effort and environmental conditions.

Suppose Concrete Express,a cement manufacturing firm,finds that its sales have increased by 3 percent this year,while industry sales have increased by 5 percent.This implies that ________.

A ________ is a direction or sequence of events that has some momentum and durability;it reveals the shape of the future and can provide strategic direction.

The ________ market is the set of consumers with an adequate interest,income,and access to a particular offer.

Discuss the impact of tougher environmental regulations on businesses,citing examples whenever possible.Also,point out opportunities,if any,presented by these regulations.

The internal records system supplies results data,but the marketing intelligence system supplies ________ data.

For which of the following categories of products will demand forecasting be easiest?

Which of the following elements of sociocultural environment can be associated with the growing demand for "social surrogates" like social networking sites,television,etc.?

A company can take several steps to improve the quality of its marketing intelligence.Which of the following best describes the practice used by McDonald's when it sent pseudo customers to assess stores' internal speed standards?

Why do the companies need to search for practical means to harness renewable sources of energy like wind and water?

A growing population does not mean growing markets unless ________.

By equipping its sales force with handheld devices with bar-code readers and Internet connections to speed inventory assessment,TaylorMade allows sales executives to have significantly more time to interact with their consumers.This is an example of the use of technology in improving ________.

During recession,the market demand curve which is a function of marketing expenditure ________.

The ________ begins with sales representatives and dealers sending orders to the firms and is followed by the sales department preparing invoices,and finally generating shipping and billing documents which are then sent to various departments.

________ refer to groups of individuals who are born during the same time period and travel through life together.

Jeanine would like to own a Mercedes but is unable to afford one at this time.Jeanine is part of the ________ for this product.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Creating Long-term Loyalty Relationships

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning and Competing Effectively

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing Channels

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling

Managing Marketing in the Global Economy

Filters