Question 1

Minor stimuli that determine when, where and how the person responds are known as:

Accepted Answer

A)  prompts. 
B)  attitudes. 
C)  motives. 
D)  drives. 
E)  cues. 
A)  prompts. 
B)  attitudes. 
C)  motives. 
D)  drives. 
E)  cues.

Question 2

A person's distinguishing psychological characteristics that lead to relatively consistent and lasting responses to one's own environment is termed their:

Accepted Answer

A)  ego. 
B)  psychometry. 
C)  personality. 
D)  individuality. 
E)  self- construct. 
A)  ego. 
B)  psychometry. 
C)  personality. 
D)  individuality. 
E)  self- construct.

Question 3

According to your text, some degree of cognitive dissonance may be expected to accompany every major purchase transaction.

Accepted Answer

A) True 
 B)False

Question 4

The information search in the buying decision process involves gathering information from a number of sources. Name the four different sources that an individual would use when buying a microwave oven and give examples of each.

Accepted Answer

Personal sources would include family, f

Question 5

A brand personality is the specific mix of human traits that can be attributed to a particular brand.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is NOT one of the steps in the traditional buyer decision process, as outlined in your text?

Accepted Answer

A)  limited scale trial 
B)  purchase decision 
C)  information search 
D)  evaluation of alternatives 
E)  post- purchase behaviour 
A)  limited scale trial 
B)  purchase decision 
C)  information search 
D)  evaluation of alternatives 
E)  post- purchase behaviour

Question 7

Anastasia looked at the February issue of Women's Health magazine but saw little of interest. However, after her mother was diagnosed with Parkinson's disease, she found the issue extremely interesting and informative because it offered advice on how to help people who are suffering from this problem. The September issue of the magazine became quite interesting to Anastasia due to:

Accepted Answer

A)  unconscious motivations. 
B)  selective attention. 
C)  social factors. 
D)  subliminal messaging. 
E)  cognitive dissonance. 
A)  unconscious motivations. 
B)  selective attention. 
C)  social factors. 
D)  subliminal messaging. 
E)  cognitive dissonance.

Question 8

Generally, people will remember information that supports their attitudes and beliefs more easily and for more time than information that conflicts with those predispositions.

Accepted Answer

A) True 
 B)False

Question 9

Perception could be described as the process by which people select, organise and interpret information.

Accepted Answer

A) True 
 B)False

Question 10

The most basic influence on consumer behaviour is:

Accepted Answer

A)  demographic. 
B)  cultural. 
C)  psychological. 
D)  social class. 
E)  pyschographic. 
A)  demographic. 
B)  cultural. 
C)  psychological. 
D)  social class. 
E)  pyschographic.

Question 11

Aaron's hunting and fishing activities, his interest in military history and opinions about an all- volunteer army reflect his:

Accepted Answer

A)  personality. 
B)  self- concept. 
C)  demographics. 
D)  social class. 
E)  lifestyle. 
A)  personality. 
B)  self- concept. 
C)  demographics. 
D)  social class. 
E)  lifestyle.

Question 12

When buying snacks for her friends to eat while watching football, Tania may buy Smiths chips, Copper Pot dips, Arnott's cookies, and sometimes Home Brand cakes. Tania is MOST LIKELY to be engaged in ____ behaviour.

Accepted Answer

A)  dissonance- reducing buyer 
B)  complex buying 
C)  variety seeking buyer 
D)  habitual buyer 
E)  luxury- seeking 
A)  dissonance- reducing buyer 
B)  complex buying 
C)  variety seeking buyer 
D)  habitual buyer 
E)  luxury- seeking

Question 13

Reflecting the general esteem afforded by society, a role carries:

Accepted Answer

A)  status. 
B)  prestige. 
C)  stigma. 
D)  image. 
E)  expectation. 
A)  status. 
B)  prestige. 
C)  stigma. 
D)  image. 
E)  expectation.

Question 14

Social class is defined as:

Accepted Answer

A)  relatively homogenous, permanent and ordered divisions of society. 
B)  a group whose members share a set of basic values, perceptions, wants and behaviours that were learned from family and social institutions. 
C)  a group whose members have similar incomes. 
D)  a group that serves as a point of comparison in forming a person's attitudes or behaviour. 
E)  a group of people with shared value systems based on common life experiences and situations. 
A)  relatively homogenous, permanent and ordered divisions of society. 
B)  a group whose members share a set of basic values, perceptions, wants and behaviours that were learned from family and social institutions. 
C)  a group whose members have similar incomes. 
D)  a group that serves as a point of comparison in forming a person's attitudes or behaviour. 
E)  a group of people with shared value systems based on common life experiences and situations.

Question 15

Which of the following statements about subliminal messages is true?

Accepted Answer

A)  Subliminal messages can coerce consumers into purchasing products they don't want or need. 
B)  When consumers think of a product category, brands that they have learned about from subliminal messages come to mind. 
C)  Consumer researchers have found no link between subliminal messages and consumer behaviour. 
D)  The use of subliminal messages is a form of neuromarketing. 
E)  Research shows that subliminal messages work in very subtle ways. 
A)  Subliminal messages can coerce consumers into purchasing products they don't want or need. 
B)  When consumers think of a product category, brands that they have learned about from subliminal messages come to mind. 
C)  Consumer researchers have found no link between subliminal messages and consumer behaviour. 
D)  The use of subliminal messages is a form of neuromarketing. 
E)  Research shows that subliminal messages work in very subtle ways.

Question 16

According to the traditional buyer process, outlined in your text, problem recognition is followed by which step of the consumer's decision process?

Accepted Answer

A)  purchase decision 
B)  information search 
C)  post- purchase behaviour 
D)  comparison of brands 
E)  evaluation of alternatives 
A)  purchase decision 
B)  information search 
C)  post- purchase behaviour 
D)  comparison of brands 
E)  evaluation of alternatives

Question 17

Opinion leaders are BEST defined as which of the following?

Accepted Answer

A)  a group that serves as a direct or indirect point of comparison in forming a person's attitudes or behaviour 
B)  a group who, because of their special skills, knowledge, personality or other characteristics, exert influence on others 
C)  a group of people with shared value systems based on common life experiences and situations 
D)  a group to which an individual wishes to belong 
E)  any group that has a direct influence on a person's behaviour 
A)  a group that serves as a direct or indirect point of comparison in forming a person's attitudes or behaviour 
B)  a group who, because of their special skills, knowledge, personality or other characteristics, exert influence on others 
C)  a group of people with shared value systems based on common life experiences and situations 
D)  a group to which an individual wishes to belong 
E)  any group that has a direct influence on a person's behaviour

Question 18

Matt's car is constantly breaking down but he is reluctant to spend the money on a new vehicle. Matt's wife is fed up with having to rescue Matt whenever he experiences car trouble and says, "Honey, I think it's time for you to buy a new car." Matt's wife is which of the following?

Accepted Answer

A)  an opinion leader 
B)  an influencer 
C)  an initiator 
D)  a reference person 
E)  none of the above 
A)  an opinion leader 
B)  an influencer 
C)  an initiator 
D)  a reference person 
E)  none of the above

Question 19

Matt believes that the best way to truly escape from his humdrum life is on the back of a motorcycle. He has almost saved enough money to buy himself one. After studying all the literature he can find on motorcycles, he realises that there are significant differences among the Yamaha, Harley- Davidson, Honda, Suzuki and Kawasaki brands. He makes a list of the features of each, and then compares this list to his ideal list of features. After careful thought, Matt buys a Harley- Davidson. Matt has engaged in _____ behaviour.

Accepted Answer

A)  dissonance- reducing buyer 
B)  complex buying 
C)  variety seeking buyer 
D)  habitual buyer 
E)  luxury- seeking 
A)  dissonance- reducing buyer 
B)  complex buying 
C)  variety seeking buyer 
D)  habitual buyer 
E)  luxury- seeking

Question 20

Research designed to probe consumers' hidden, subconscious desires and/or drives is BEST described by which of the following?

Accepted Answer

A)  quantitative research 
B)  ethnographics 
C)  neuromarketing 
D)  motivation research 
E)  qualitative research 
A)  quantitative research 
B)  ethnographics 
C)  neuromarketing 
D)  motivation research 
E)  qualitative research

Minor stimuli that determine when, where and how the person responds are known as:

A person's distinguishing psychological characteristics that lead to relatively consistent and lasting responses to one's own environment is termed their:

According to your text, some degree of cognitive dissonance may be expected to accompany every major purchase transaction.

The information search in the buying decision process involves gathering information from a number of sources. Name the four different sources that an individual would use when buying a microwave oven and give examples of each.

A brand personality is the specific mix of human traits that can be attributed to a particular brand.

Which of the following is NOT one of the steps in the traditional buyer decision process, as outlined in your text?

Generally, people will remember information that supports their attitudes and beliefs more easily and for more time than information that conflicts with those predispositions.

Perception could be described as the process by which people select, organise and interpret information.

The most basic influence on consumer behaviour is:

Aaron's hunting and fishing activities, his interest in military history and opinions about an all- volunteer army reflect his:

When buying snacks for her friends to eat while watching football, Tania may buy Smiths chips, Copper Pot dips, Arnott's cookies, and sometimes Home Brand cakes. Tania is MOST LIKELY to be engaged in ____ behaviour.

Reflecting the general esteem afforded by society, a role carries:

Social class is defined as:

Which of the following statements about subliminal messages is true?

According to the traditional buyer process, outlined in your text, problem recognition is followed by which step of the consumer's decision process?

Opinion leaders are BEST defined as which of the following?

Matt's car is constantly breaking down but he is reluctant to spend the money on a new vehicle. Matt's wife is fed up with having to rescue Matt whenever he experiences car trouble and says, "Honey, I think it's time for you to buy a new car." Matt's wife is which of the following?

Research designed to probe consumers' hidden, subconscious desires and/or drives is BEST described by which of the following?

Marketing: Creating Superior Customer Value

Marketing: Delivering and Capturing Value

Strategic Planning and Marketing

Marketing Strategies for Competitive Advantage

The Global Marketing Environment

Information Management and Marketing Research

Business-To-Business Behaviour

Market Segmentation, Targeting and Positioning

Products and Services Marketing

New Products

Pricing for Value

Marketing Channels and Logistics Networks

Retailing and Wholesaling

Advertising and Public Relations

Sales Promotion and Selling

Direct and Online Marketing

Tapping Into Markets Across the Globe

Responsible Marketing

Filters

Exam 7: Consumer Behaviour

Minor stimuli that determine when, where and how the person responds are known as:

A person's distinguishing psychological characteristics that lead to relatively consistent and lasting responses to one's own environment is termed their:

According to your text, some degree of cognitive dissonance may be expected to accompany every major purchase transaction.

The information search in the buying decision process involves gathering information from a number of sources. Name the four different sources that an individual would use when buying a microwave oven and give examples of each.

A brand personality is the specific mix of human traits that can be attributed to a particular brand.

Which of the following is NOT one of the steps in the traditional buyer decision process, as outlined in your text?

Generally, people will remember information that supports their attitudes and beliefs more easily and for more time than information that conflicts with those predispositions.

Perception could be described as the process by which people select, organise and interpret information.

The most basic influence on consumer behaviour is:

Aaron's hunting and fishing activities, his interest in military history and opinions about an all- volunteer army reflect his:

When buying snacks for her friends to eat while watching football, Tania may buy Smiths chips, Copper Pot dips, Arnott's cookies, and sometimes Home Brand cakes. Tania is MOST LIKELY to be engaged in ____ behaviour.

Reflecting the general esteem afforded by society, a role carries:

Social class is defined as:

Which of the following statements about subliminal messages is true?

According to the traditional buyer process, outlined in your text, problem recognition is followed by which step of the consumer's decision process?

Opinion leaders are BEST defined as which of the following?

Matt's car is constantly breaking down but he is reluctant to spend the money on a new vehicle. Matt's wife is fed up with having to rescue Matt whenever he experiences car trouble and says, "Honey, I think it's time for you to buy a new car." Matt's wife is which of the following?

Research designed to probe consumers' hidden, subconscious desires and/or drives is BEST described by which of the following?

Marketing: Creating Superior Customer Value

Marketing: Delivering and Capturing Value

Strategic Planning and Marketing

Marketing Strategies for Competitive Advantage

The Global Marketing Environment

Information Management and Marketing Research

Business-To-Business Behaviour

Market Segmentation, Targeting and Positioning

Products and Services Marketing

New Products

Pricing for Value

Marketing Channels and Logistics Networks

Retailing and Wholesaling

Advertising and Public Relations

Sales Promotion and Selling

Direct and Online Marketing

Tapping Into Markets Across the Globe

Responsible Marketing

Filters