Exam 18: Tapping Into Markets Across the Globe

In developing alliance strategies, a market follower should consider competencies in imitating and improving products, services, delivery processes and customer communications.

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Question 1

Correct Answer:

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A multinational firm generally considers the economic environment, the political- legal environment, and the cultural environment of nations in deciding whether or not to do business with them. Which of these factors would be most significant for marketers of luxury goods? Which factor has the greatest potential for causing problems for all foreign marketers regardless of product?

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Question 2

Correct Answer:

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The marketer of luxury goods would be most concerned with the level and distribution of income.
Indeed, the marketer might actively search for countries where there is a burgeoning middle class. This characteristic would largely determine the size of the potential market for luxury products. Political stability would be a major concern for the firm considering large, fixed capital investments. In volatile nations, a political revolution could mean the loss of that investment. All marketers, regardless of product type, will have to deal with an unfamiliar culture in which lack of socio- cultural knowledge can prove disastrous.

When a manufacturer enters into a legally binding agreement for a local manufacturer to oversse the production but the firm retains control over marketing of the product, this is known as:

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Question 3

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The approach to organising an international division where each operating unit acts as a sales and profit centre is known as a(n):

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Question 4

For many small and medium enterprises, the dominant form of foreign market entry is:

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Question 5

Strategic alliances are partnerships between people.

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Question 6

In international markets, product invention applies only to the creation of innovative, new products.

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Question 7

A company that mounts a frontal or encirclement attack on the leader in all markets in order to increase its market share and market coverage is known as a:

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Question 8

Strategic alliances have become a preferred business strategy because of the opportunities of e- business and globalisation.

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Question 9

Low- cost distributors who buy more than they need and resell to distributors in other countries for less than they would have to pay through their "normal" channels are operating a(n):

(Multiple Choice)

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Question 10

To cover the costs of goods shipped to foreign subsidiaries, many firms set a(n):

(Multiple Choice)

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Question 11

Changing the product to meet local conditions or wants is involved in:

(Multiple Choice)

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Question 12

Discuss the five strategies that allow for adapting product and promotion to a foreign market.

(Essay)

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Question 13

Star Alliance, a partnership involving some 27 airlines including Air New Zealand and Singapore Airlines is an example of a distribution alliance.

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Question 14

Exporting involves the minimal commitment of resources when entering a new foreign market.

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Question 15

A foreign- owned firm is granted the use of a domestic company's manufacturing process, trademark, patent, trade secret, or other item of value for a fee or royalty under an arrangement known as:

(Multiple Choice)

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Question 16

The Pacific Corporation desires to break into the Japanese market. In order to accomplish this goal, the firm sells to its offshore subsidiaries at a lower price than it charges in Australia. This action would be described as:

(Multiple Choice)

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Question 17

One factor encouraging the formation of strategic alliances is the desire to move into new markets.

(True/False)

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Question 18

In managing people in a virtual organisation, elements of trust which are critical success factors include:

(Multiple Choice)

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Question 19

As a rule, global firms are successful in setting a uniform price all around the world.

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Question 20

Showing 1 - 20 of 101

In developing alliance strategies, a market follower should consider competencies in imitating and improving products, services, delivery processes and customer communications.

When a manufacturer enters into a legally binding agreement for a local manufacturer to oversse the production but the firm retains control over marketing of the product, this is known as:

The approach to organising an international division where each operating unit acts as a sales and profit centre is known as a(n):

For many small and medium enterprises, the dominant form of foreign market entry is:

Strategic alliances are partnerships between people.

In international markets, product invention applies only to the creation of innovative, new products.

A company that mounts a frontal or encirclement attack on the leader in all markets in order to increase its market share and market coverage is known as a:

Strategic alliances have become a preferred business strategy because of the opportunities of e- business and globalisation.

Low- cost distributors who buy more than they need and resell to distributors in other countries for less than they would have to pay through their "normal" channels are operating a(n):

To cover the costs of goods shipped to foreign subsidiaries, many firms set a(n):

Changing the product to meet local conditions or wants is involved in:

Discuss the five strategies that allow for adapting product and promotion to a foreign market.

Star Alliance, a partnership involving some 27 airlines including Air New Zealand and Singapore Airlines is an example of a distribution alliance.

Exporting involves the minimal commitment of resources when entering a new foreign market.

A foreign- owned firm is granted the use of a domestic company's manufacturing process, trademark, patent, trade secret, or other item of value for a fee or royalty under an arrangement known as:

The Pacific Corporation desires to break into the Japanese market. In order to accomplish this goal, the firm sells to its offshore subsidiaries at a lower price than it charges in Australia. This action would be described as:

One factor encouraging the formation of strategic alliances is the desire to move into new markets.

In managing people in a virtual organisation, elements of trust which are critical success factors include:

As a rule, global firms are successful in setting a uniform price all around the world.

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