Exam 7: Consumer Behaviour

Identify and briefly explain the four types of consumer buying behaviour and the degree of differences between brands. Give examples of each buying behaviour to illustrate your understanding.

A need that is sufficiently pressing to direct a person to seek satisfaction is known as a:

Consumers, engaged in low- involvement purchase decisions where they perceive significant differences between brands in the category, are highly likely to engage in brand switching. This purchase situation is known as:

The tendency for people to screen out most of the information to which they are exposed is known as:

The first step of the buyer decision process is which of the following?

A group of people with shared value systems based on common life experiences and situations is known as a(n):

Needs can be triggered by internal stimuli, but they are seldom triggered by external stimuli.

A system of classifying purchase decisions according to the degree of importance to the consumer is known as:

A strong internal stimulus that calls for action is called a:

Product Review Australia is a consumer generated website where consumers can write reviews about recent purchases, ask questions and generally exchange information about products and services. This site is BEST described as an example of:

The belief that "we are what we have" and how people develop a complex picture of themselves are known as:

In terms of psychographics or value segments, the group which accounts for about 17 per cent of the population and is characterised by people who feel they have made it and can reflect this achievement in their homes, cars and choice of holiday location. This is a description of which values segment?

Ben is a tech- head. He studied computer science at university and is into the latest trends in consumer electronics and communications technologies, reading all the latest magazines and following the most informative websites. Ben is very knowledgeable about electronic products and his friends often seek out his advice when approaching a purchase decision in this category. Which of the following descriptions BEST describes Ben's role among his friends?

Product and brand images are generally composed of the consumer's beliefs about the product.

The stage of the buyer decision process that deals with how consumers process information to arrive at brand choices is known as:

In terms of psychographics or value segments, the group which accounts for about 3 per cent of the population and is characterised by people who have reduced their needs in line with their reduced income. This is a description of which values segment?

When shopping for cake- mixes, Milly knows that her family will be just as satisfied whether she buys Betty Crocker brand, Cadbury, or General Foods. Milly is probably engaging in _ ____ behaviour.

Mambo is a market leader in its field. The company is constantly seeking to maintain the uniqueness of its packaging, and point out the differences between its product and those of its competitors. Mambo is attempting to encourage customers to:

According to Freud, an individual is unlikely to ever understand his or her own motivations completely.

A role is BEST defined by which of the following statements?