Exam 18: Tapping Into Markets Across the Globe

A domestic firm enters into a legal agreement under which qualified foreign firms produce their products in their markets for sale by the domestic marketer under an arrangement called:

A domestic firm enters into a formal agreement with foreign companies to produce or market a product abroad under an arrangement called:

Strategic alliances are partnerships between firms designed to achieve joint objectives.

The challenges and obstacles to strategic alliances include focus on the internal environment, politicking, change and innovation.

Studies of strategic alliance partnerships suggest that they are more likely to be successful when the venture partners exhibit certain characteristics. Which of the following is NOT one of these characteristics?

In its international marketing efforts, Darwin Diversified is willing to incur higher costs in return for the possibility of greater profits and market share. The firm is likely to employ an adapted marketing mix.

Countertrade allows nations which have little hard currency to engage in international trade.

The main advantage to a firm forming a strategic alliance is that:

Global organisations evolve as firms stop thinking of themselves as national marketers who sell abroad and start perceiving themselves as global marketers.

Briefly explain the key alliance strategies for global leaders, global challengers, global followers and niche specialists, and provide an example for each.

In order to introduce hamburgers in several countries whose religion prohibits the eating of beef, Burger Co. developed a special soybean hamburger. The firm's action was an example of:

The international marketer must take a whole- channel view of the problem of distributing products to final consumers.

The virtual organisation is capable of reducing design to concept time.

In international markets, product adaptation involves changing the product to meet local conditions or wants.

The virtual organisation is armed with totally integrated information systems.

Which of the following questions would NOT normally be included in screening system for evaluating the potential of foreign markets?

The main advantage to a firm forming a strategic alliance is that it is inexpensive.

The product strategy that is usually the most costly is:

Brisbane Construction sells the exact same product in all of its markets, domestic and foreign. The firm is following a strategy of:

Strategic alliances are BEST described as: