Question 1

A key feature of the virtual organisation structure is:

Accepted Answer

A)  size. 
B)  continuity. 
C)  predictability. 
D)  profitability. 
E)  agility. 
A)  size. 
B)  continuity. 
C)  predictability. 
D)  profitability. 
E)  agility.

Question 2

Studies on the matching of partners have led to the observation about the success of strategic alliances that ventures are less successful where neither partner is related to its venture.

Accepted Answer

A) True 
 B)False

Question 3

When considering the distribution of products in global markets, companies are wise to adopt a(n)________ view.

Accepted Answer

A)  innovative 
B)  cost efficient 
C)  whole- channel 
D)  conservative 
E)  customised distribution 
A)  innovative 
B)  cost efficient 
C)  whole- channel 
D)  conservative 
E)  customised distribution

Question 4

When a firm either charges less than its costs or less than it charges in its home market, the situation is called:

Accepted Answer

A)  transferring. 
B)  off- pricing. 
C)  cost- less. 
D)  dumping. 
E)  discounting. 
A)  transferring. 
B)  off- pricing. 
C)  cost- less. 
D)  dumping. 
E)  discounting.

Question 5

Which of the following is NOT one of the principal risks associated with joint ventures?

Accepted Answer

A)  communication and management problems, especially when different cultures are involved 
B)  partial control over manufacturing and marketing 
C)  conflict between venture partners 
D)  lack of technological or production expertise 
E)  all of the above 
A)  communication and management problems, especially when different cultures are involved 
B)  partial control over manufacturing and marketing 
C)  conflict between venture partners 
D)  lack of technological or production expertise 
E)  all of the above

Question 6

An approach to evaluating potential foreign markets as candidates for market entry is known as________ . This method involves considering the country selection procedure by considering all markets in the world and then applying a set of evaluation criteria in succession, progressively eliminating undesirable markets until a small cluster of suitable markets has been identified.

Accepted Answer

A)  screening 
B)  country of origin analysis 
C)  market attractiveness index 
D)  country cluster analysis 
E)  Boston Consulting Group matrix 
A)  screening 
B)  country of origin analysis 
C)  market attractiveness index 
D)  country cluster analysis 
E)  Boston Consulting Group matrix

Question 7

How do multinationals try to prevent grey markets?

Accepted Answer

The grey market consists of branded prod

Question 8

Studies on the matching of partners have led to the observation about the success of strategic alliances that ventures last longer between partners of similar cultures, asset sizes and venturing experience levels.

Accepted Answer

A) True 
 B)False

Question 9

Briefly explain some of the challenges facing alliance partners.

Accepted Answer

The implementation of strategic alliance

Question 10

Strategic alliances are partnerships between countries.

Accepted Answer

A) True 
 B)False

Question 11

One factor encouraging the formation of strategic alliances is the desire to gain operational economies.

Accepted Answer

A) True 
 B)False

Question 12

One factor encouraging the formation of strategic alliances is the desire to fill knowledge gaps.

Accepted Answer

A) True 
 B)False

Question 13

The Shepparton Cannery favours contract manufacturing as a means of entering foreign markets quickly. Shepparton Cannery could buy out the more successful of these foreign operations if it wishes to strengthen its presence in selected markets although this action might also involve the risk of loss.

Accepted Answer

A) True 
 B)False

Question 14

At the Sydney Retail Fruit Market a case of Egyptian oranges is selling for $10. Frank Battistel of the Riverina Citrus Growers cannot see how such a price is possible. Frank points out that if you take approximately 30% off the retail $10 the shop makes, then deduct the percentage the agent makes, then the percentage the importer makes-add shipping freight and other import costs-the only possible conclusion is that the imported cost price must be less than $1 per case. Frank Battistel is concerned about which international trade practice?

Accepted Answer

A)  grey market pricing 
B)  dumping 
C)  second market discounting 
D)  transfer pricing 
E)  resale price maintenance 
A)  grey market pricing 
B)  dumping 
C)  second market discounting 
D)  transfer pricing 
E)  resale price maintenance

Question 15

When a company tailors both its product and promotion to the needs of a foreign market, this is known as:

Accepted Answer

A)  adapted global marketing. 
B)  dual adaptation. 
C)  communication adaptation. 
D)  product adaptation. 
E)  modified global marketing. 
A)  adapted global marketing. 
B)  dual adaptation. 
C)  communication adaptation. 
D)  product adaptation. 
E)  modified global marketing.

Question 16

In international markets, dumping may be deliberately employed to drive local firms out of business, paving the way for much higher future prices by foreign suppliers.

Accepted Answer

A) True 
 B)False

Question 17

International trade involving the direct or indirect exchange of goods for other goods instead of cash is known as:

Accepted Answer

A)  contra- dealing. 
B)  bartering. 
C)  abnormal trade. 
D)  countertrade. 
E)  counterpurchase. 
A)  contra- dealing. 
B)  bartering. 
C)  abnormal trade. 
D)  countertrade. 
E)  counterpurchase.

Question 18

Studies on the matching of partners have led to the observation about the success of strategic alliances that ventures tend to be more successful where partners are homogenous.

Accepted Answer

A) True 
 B)False

Question 19

National Foods is considering several potential foreign markets. How should the firm proceed in deciding which, if any, of those potential markets to enter?

Accepted Answer

Possible foreign markets should be ranke

Question 20

A company that engages in rapid imitation of leading products or services and has moderate country market coverage with an emphasis on price- sensitive markets is known as a:

Accepted Answer

A)  global leader. 
B)  global follower. 
C)  global nicher. 
D)  global challenger. 
E)  none of the above 
A)  global leader. 
B)  global follower. 
C)  global nicher. 
D)  global challenger. 
E)  none of the above

A key feature of the virtual organisation structure is:

Studies on the matching of partners have led to the observation about the success of strategic alliances that ventures are less successful where neither partner is related to its venture.

When considering the distribution of products in global markets, companies are wise to adopt a(n)________ view.

When a firm either charges less than its costs or less than it charges in its home market, the situation is called:

Which of the following is NOT one of the principal risks associated with joint ventures?

How do multinationals try to prevent grey markets?

Studies on the matching of partners have led to the observation about the success of strategic alliances that ventures last longer between partners of similar cultures, asset sizes and venturing experience levels.

Briefly explain some of the challenges facing alliance partners.

Strategic alliances are partnerships between countries.

One factor encouraging the formation of strategic alliances is the desire to gain operational economies.

One factor encouraging the formation of strategic alliances is the desire to fill knowledge gaps.

The Shepparton Cannery favours contract manufacturing as a means of entering foreign markets quickly. Shepparton Cannery could buy out the more successful of these foreign operations if it wishes to strengthen its presence in selected markets although this action might also involve the risk of loss.

When a company tailors both its product and promotion to the needs of a foreign market, this is known as:

In international markets, dumping may be deliberately employed to drive local firms out of business, paving the way for much higher future prices by foreign suppliers.

International trade involving the direct or indirect exchange of goods for other goods instead of cash is known as:

Studies on the matching of partners have led to the observation about the success of strategic alliances that ventures tend to be more successful where partners are homogenous.

National Foods is considering several potential foreign markets. How should the firm proceed in deciding which, if any, of those potential markets to enter?

A company that engages in rapid imitation of leading products or services and has moderate country market coverage with an emphasis on price- sensitive markets is known as a:

Marketing: Creating Superior Customer Value

Marketing: Delivering and Capturing Value

Strategic Planning and Marketing

Marketing Strategies for Competitive Advantage

The Global Marketing Environment

Information Management and Marketing Research

Consumer Behaviour

Business-To-Business Behaviour

Market Segmentation, Targeting and Positioning

Products and Services Marketing

New Products

Pricing for Value

Marketing Channels and Logistics Networks

Retailing and Wholesaling

Advertising and Public Relations

Sales Promotion and Selling

Direct and Online Marketing

Responsible Marketing

Filters

Exam 18: Tapping Into Markets Across the Globe

A key feature of the virtual organisation structure is:

Studies on the matching of partners have led to the observation about the success of strategic alliances that ventures are less successful where neither partner is related to its venture.

When considering the distribution of products in global markets, companies are wise to adopt a(n)________ view.

When a firm either charges less than its costs or less than it charges in its home market, the situation is called:

Which of the following is NOT one of the principal risks associated with joint ventures?

How do multinationals try to prevent grey markets?

Studies on the matching of partners have led to the observation about the success of strategic alliances that ventures last longer between partners of similar cultures, asset sizes and venturing experience levels.

Briefly explain some of the challenges facing alliance partners.

Strategic alliances are partnerships between countries.

One factor encouraging the formation of strategic alliances is the desire to gain operational economies.

One factor encouraging the formation of strategic alliances is the desire to fill knowledge gaps.

When a company tailors both its product and promotion to the needs of a foreign market, this is known as:

In international markets, dumping may be deliberately employed to drive local firms out of business, paving the way for much higher future prices by foreign suppliers.

International trade involving the direct or indirect exchange of goods for other goods instead of cash is known as:

Studies on the matching of partners have led to the observation about the success of strategic alliances that ventures tend to be more successful where partners are homogenous.

National Foods is considering several potential foreign markets. How should the firm proceed in deciding which, if any, of those potential markets to enter?

A company that engages in rapid imitation of leading products or services and has moderate country market coverage with an emphasis on price- sensitive markets is known as a:

Marketing: Creating Superior Customer Value

Marketing: Delivering and Capturing Value

Strategic Planning and Marketing

Marketing Strategies for Competitive Advantage

The Global Marketing Environment

Information Management and Marketing Research

Consumer Behaviour

Business-To-Business Behaviour

Market Segmentation, Targeting and Positioning

Products and Services Marketing

New Products

Pricing for Value

Marketing Channels and Logistics Networks

Retailing and Wholesaling

Advertising and Public Relations

Sales Promotion and Selling

Direct and Online Marketing

Responsible Marketing

Filters