Question 1

The virtual corporation was renamed the _________ corporation by Goldman, Nagel and Preiss.

Accepted Answer

A)  sizeable 
B)  predictable 
C)  profitable 
D)  continuous 
E)  agile 
A)  sizeable 
B)  predictable 
C)  profitable 
D)  continuous 
E)  agile

Question 2

It would be unusual for a global company to use a standardised advertising theme around the world.

Accepted Answer

A) True 
 B)False

Question 3

Firms which accept the higher costs associated with creating separate marketing mixes for each foreign market in the hopes of earning higher market shares and profits are using a marketing mix that is:

Accepted Answer

A)  adapted. 
B)  uniform. 
C)  premium. 
D)  standardised. 
E)  none of the above 
A)  adapted. 
B)  uniform. 
C)  premium. 
D)  standardised. 
E)  none of the above

Question 4

A global industry is one in which the competitive positions of companies in given local or national markets are affected by their overall global positions.

Accepted Answer

A) True 
 B)False

Question 5

The challenges and obstacles to strategic alliances include autonomy (of alliance members), forward momentum and focus on the external environment.

Accepted Answer

A) True 
 B)False

Question 6

In developing alliance strategies, a market follower should consider the alliance configuration of small units, communication lines and relationships enabling rapid decision- making and implementation, low cost structures.

Accepted Answer

A) True 
 B)False

Question 7

In developing alliance strategies, a global leader should consider:

Accepted Answer

A)  focusing on mainstream markets. 
B)  market positioning to take the high and middle end of the market. 
C)  leveraging resources for rapid penetration entry. 
D)  B and C only 
E)  A, B, and C 
A)  focusing on mainstream markets. 
B)  market positioning to take the high and middle end of the market. 
C)  leveraging resources for rapid penetration entry. 
D)  B and C only 
E)  A, B, and C

Question 8

Which of the following is NOT normally one of the advantages associated with setting up a sales office in a foreign market?

Accepted Answer

A)  It facilitates control over distribution and logistics. 
B)  It facilitates control over promotion and marketing. 
C)  It reduces costs and commitment of resources. 
D)  It serves as a base for horizontal expansion. 
E)  It serves as a base for vertical expansion. 
A)  It facilitates control over distribution and logistics. 
B)  It facilitates control over promotion and marketing. 
C)  It reduces costs and commitment of resources. 
D)  It serves as a base for horizontal expansion. 
E)  It serves as a base for vertical expansion.

Question 9

Which of the following alliance strategies would NOT normally be considered appropriate for a global leader?

Accepted Answer

A)  integration of alliance partners into seamless organisation to deliver the offer 
B)  focussing on mainstream markets 
C)  leveraging resources for rapid penetration entry 
D)  market positioning to take the high and middle end of the market 
E)  alliance configuration of small units 
A)  integration of alliance partners into seamless organisation to deliver the offer 
B)  focussing on mainstream markets 
C)  leveraging resources for rapid penetration entry 
D)  market positioning to take the high and middle end of the market 
E)  alliance configuration of small units

Question 10

Hobart Pty Ltd has just completed an agreement under which a foreign- owned firm will be given the right to use Hobart Pty Ltd's manufacturing process in return for the payment of a stipulated annual fee. Hobart Pty Ltd is engaged in:

Accepted Answer

A)  joint ownership. 
B)  management contracting. 
C)  contract manufacturing. 
D)  licensing. 
E)  joint venturing. 
A)  joint ownership. 
B)  management contracting. 
C)  contract manufacturing. 
D)  licensing. 
E)  joint venturing.

Question 11

What elements are necessary for successful strategic alliances?

Accepted Answer

Studies on the matching of partners have

Question 12

A company that is an innovator in technologies, products and markets and has a high global share and wide country market coverage is BEST described as a:

Accepted Answer

A)  global nicher. 
B)  global follower. 
C)  global challenger. 
D)  global leader. 
E)  none of the above 
A)  global nicher. 
B)  global follower. 
C)  global challenger. 
D)  global leader. 
E)  none of the above

Question 13

When Nelson Nylons utilises international intermediaries to assist in its international marketing efforts, the firm engages in direct exporting.

Accepted Answer

A) True 
 B)False

Question 14

Minny oversees negotiations for the rights of foreign firms to use Hobart IT's manufacturing processes and trademarks. Minny manages which method of entering foreign markets for Hobart IT?

Accepted Answer

A)  licensing 
B)  strategic alliance 
C)  direct exporting 
D)  joint ownership 
E)  contract manufacturing 
A)  licensing 
B)  strategic alliance 
C)  direct exporting 
D)  joint ownership 
E)  contract manufacturing

Question 15

Which of the following is NOT normally seen as a major risk associated with licensing as a means of entering foreign markets?

Accepted Answer

A)  Licences operate for a limited time period. 
B)  Licensing can lead to "cloning a competitor" whereby the licensee takes the learning and know- how and uses it to enter new markets. 
C)  Licencees may not fully develop the product's full potential. 
D)  Licences may produce sub- standard products. 
E)  All of the above are risks associated with licensing. 
A)  Licences operate for a limited time period. 
B)  Licensing can lead to "cloning a competitor" whereby the licensee takes the learning and know- how and uses it to enter new markets. 
C)  Licencees may not fully develop the product's full potential. 
D)  Licences may produce sub- standard products. 
E)  All of the above are risks associated with licensing.

Question 16

Cooperative manufacture is BEST described as:

Accepted Answer

A)  an agreement between two organisations in different countries to share research and development, manufacturing expertise and other skills. 
B)  an agreement that turns over manufacturing to a local organisation in a different country. 
C)  an agreement between two or more organisations to produce different component parts of a product. 
D)  an agreement between two organisations in different countries to work together to achieve joint objectives. 
E)  none of the above 
A)  an agreement between two organisations in different countries to share research and development, manufacturing expertise and other skills. 
B)  an agreement that turns over manufacturing to a local organisation in a different country. 
C)  an agreement between two or more organisations to produce different component parts of a product. 
D)  an agreement between two organisations in different countries to work together to achieve joint objectives. 
E)  none of the above

Question 17

Which of the following are obstacles that get in the way of successful strategic alliance partnerships?

Accepted Answer

A)  autonomy of strategic partners 
B)  desire to learn about each other 
C)  having the best people committed to the partnership 
D)  A and C only 
E)  A, B, and C 
A)  autonomy of strategic partners 
B)  desire to learn about each other 
C)  having the best people committed to the partnership 
D)  A and C only 
E)  A, B, and C

Question 18

In developing alliance strategies, a global follower should consider:

Accepted Answer

A)  the alliance configuration of small units. 
B)  communication lines and relationships enabling rapid decision- making and implementation. 
C)  low cost structures. 
D)  B and C only 
E)  A, B, and C 
A)  the alliance configuration of small units. 
B)  communication lines and relationships enabling rapid decision- making and implementation. 
C)  low cost structures. 
D)  B and C only 
E)  A, B, and C

Question 19

The virtual organisation is BEST defined as:

Accepted Answer

A)  a company that sells products or services exclusively across the internet. 
B)  an opportunistic network of entities joined to exploit fast- changing technologies and to share people, assets and ideas. 
C)  a vertically integrated network of organisations, each located in different countries. 
D)  a three- dimensional social interaction space where users, through an avatar, can mingle socially or play games. 
E)  none of the above 
A)  a company that sells products or services exclusively across the internet. 
B)  an opportunistic network of entities joined to exploit fast- changing technologies and to share people, assets and ideas. 
C)  a vertically integrated network of organisations, each located in different countries. 
D)  a three- dimensional social interaction space where users, through an avatar, can mingle socially or play games. 
E)  none of the above

Question 20

Joint venturing occurs when a firm teams with foreign companies to produce or market a product or service.

Accepted Answer

A) True 
 B)False

The virtual corporation was renamed the _________ corporation by Goldman, Nagel and Preiss.

It would be unusual for a global company to use a standardised advertising theme around the world.

Firms which accept the higher costs associated with creating separate marketing mixes for each foreign market in the hopes of earning higher market shares and profits are using a marketing mix that is:

A global industry is one in which the competitive positions of companies in given local or national markets are affected by their overall global positions.

The challenges and obstacles to strategic alliances include autonomy (of alliance members), forward momentum and focus on the external environment.

In developing alliance strategies, a market follower should consider the alliance configuration of small units, communication lines and relationships enabling rapid decision- making and implementation, low cost structures.

In developing alliance strategies, a global leader should consider:

Which of the following is NOT normally one of the advantages associated with setting up a sales office in a foreign market?

Which of the following alliance strategies would NOT normally be considered appropriate for a global leader?

Hobart Pty Ltd has just completed an agreement under which a foreign- owned firm will be given the right to use Hobart Pty Ltd's manufacturing process in return for the payment of a stipulated annual fee. Hobart Pty Ltd is engaged in:

What elements are necessary for successful strategic alliances?

A company that is an innovator in technologies, products and markets and has a high global share and wide country market coverage is BEST described as a:

When Nelson Nylons utilises international intermediaries to assist in its international marketing efforts, the firm engages in direct exporting.

Minny oversees negotiations for the rights of foreign firms to use Hobart IT's manufacturing processes and trademarks. Minny manages which method of entering foreign markets for Hobart IT?

Which of the following is NOT normally seen as a major risk associated with licensing as a means of entering foreign markets?

Cooperative manufacture is BEST described as:

Which of the following are obstacles that get in the way of successful strategic alliance partnerships?

In developing alliance strategies, a global follower should consider:

The virtual organisation is BEST defined as:

Joint venturing occurs when a firm teams with foreign companies to produce or market a product or service.

Marketing: Creating Superior Customer Value

Marketing: Delivering and Capturing Value

Strategic Planning and Marketing

Marketing Strategies for Competitive Advantage

The Global Marketing Environment

Information Management and Marketing Research

Consumer Behaviour

Business-To-Business Behaviour

Market Segmentation, Targeting and Positioning

Products and Services Marketing

New Products

Pricing for Value

Marketing Channels and Logistics Networks

Retailing and Wholesaling

Advertising and Public Relations

Sales Promotion and Selling

Direct and Online Marketing

Responsible Marketing

Filters

Exam 18: Tapping Into Markets Across the Globe

The virtual corporation was renamed the _________ corporation by Goldman, Nagel and Preiss.

It would be unusual for a global company to use a standardised advertising theme around the world.

Firms which accept the higher costs associated with creating separate marketing mixes for each foreign market in the hopes of earning higher market shares and profits are using a marketing mix that is:

A global industry is one in which the competitive positions of companies in given local or national markets are affected by their overall global positions.

The challenges and obstacles to strategic alliances include autonomy (of alliance members), forward momentum and focus on the external environment.

In developing alliance strategies, a market follower should consider the alliance configuration of small units, communication lines and relationships enabling rapid decision- making and implementation, low cost structures.

In developing alliance strategies, a global leader should consider:

Which of the following is NOT normally one of the advantages associated with setting up a sales office in a foreign market?

Which of the following alliance strategies would NOT normally be considered appropriate for a global leader?

Hobart Pty Ltd has just completed an agreement under which a foreign- owned firm will be given the right to use Hobart Pty Ltd's manufacturing process in return for the payment of a stipulated annual fee. Hobart Pty Ltd is engaged in:

What elements are necessary for successful strategic alliances?

A company that is an innovator in technologies, products and markets and has a high global share and wide country market coverage is BEST described as a:

When Nelson Nylons utilises international intermediaries to assist in its international marketing efforts, the firm engages in direct exporting.

Minny oversees negotiations for the rights of foreign firms to use Hobart IT's manufacturing processes and trademarks. Minny manages which method of entering foreign markets for Hobart IT?

Which of the following is NOT normally seen as a major risk associated with licensing as a means of entering foreign markets?

Cooperative manufacture is BEST described as:

Which of the following are obstacles that get in the way of successful strategic alliance partnerships?

In developing alliance strategies, a global follower should consider:

The virtual organisation is BEST defined as:

Joint venturing occurs when a firm teams with foreign companies to produce or market a product or service.

Marketing: Creating Superior Customer Value

Marketing: Delivering and Capturing Value

Strategic Planning and Marketing

Marketing Strategies for Competitive Advantage

The Global Marketing Environment

Information Management and Marketing Research

Consumer Behaviour

Business-To-Business Behaviour

Market Segmentation, Targeting and Positioning

Products and Services Marketing

New Products

Pricing for Value

Marketing Channels and Logistics Networks

Retailing and Wholesaling

Advertising and Public Relations

Sales Promotion and Selling

Direct and Online Marketing

Responsible Marketing

Filters