Exam 18: Tapping Into Markets Across the Globe

Many marketing theorists have declared that expanding technology, and its efficient communication, has ushered in the age of truly global marketing. As nations become more aware of each other, and copy the most desirable features of each other's culture, the nations of the world will become increasingly alike. This phenomenon would encourage increasing use of the straight extension approach to international marketing. Do you believe that this is true for all products? For what types of products might straight extension work best? What alternatives to straight extension exist?

The Zespri Corporation has just built a new steel plant for Peru. Under the terms of its agreement with Peru, the firm will take payment with products produced by that plant. Alpha's repayment plan would be best described as:

In managing people in a virtual organisation, elements of trust which are critical success factors include: trust requires toughness, especially when wrong matches are made.

As international operations become more important and competition increases, firms are highly likely to use a(n):

Straight extension of the product means:

When a company uses agencies in the home country to get products into foreign markets, this is known as:

The main advantage of a strategic alliance is that it allows a firm to operate beyond its capabilities.

Country managers are the backbone of an international division that is organised on the basis of:

Which of the following alliance strategies would NOT normally be considered appropriate for a global follower?

Product adaptation involves:

A company that engages in rapid penetration of narrow market segments by selective targeting of country markets by offering specialised products or services and has only a small share of the overall global market is known as a:

The most common form of manufacturing entry into a foreign market is:

As a means of entering a foreign market, a company may engage agents or distributors to act for it in that foreign market. This entry mode is known as:

International marketers that are seeking to minimise the costs of selling abroad are likely to favour a marketing mix that is:

Using a corporate acquisition as a method of entering a foreign market is NOT recommended under which of the following conditions?

Most firms organise an international division as soon as they decide to enter international marketing.

The challenges and obstacles to strategic alliances include:

The factors driving the increased prevalence of strategic alliances are:

Which of the following is NOT one of the characteristics of a virtual organisation?

When a firm decides to build its own manufacturing plant in a new country, this is known as: