Exam 8: Communication Theories and Contexts

Lippmann's model of the "triangular relationship" depicted the role of mass media in shaping public opinion.Which best describes the effect of mass communication in Lippmann's model?

Which one of the following represents the correct order of the tasks of public relations communication efforts?

In the co-orientational model, if Person A holds a positive evaluation of Object "X" and thinks that Person B feels the same about "X," this is an example of which one of the following?

Individuals assign value to objects in their environment based on their previous history with the objects and their assessment of the objects in the current context.Which of the following describes these two sources of value?

Agenda-building theory examines who is building the agenda of the media.So far, research shows media agenda-builders tend to be which of the following?

In the communication model, characteristics of which one of the following affect people's initial acceptance of the message, but not necessarily the message's long-term impact?

What is the most likely outcome of public communication?

The text discusses five dimensions of public opinion.Which one of the following does NOT belong on the list?

Which one of the following is a "cross-situational predisposition or preference"?

If someone told you that public opinion on an issue could be described as "dissensus," which one of the following (in co-orientational terms)best fits that situation?

In the communication model, message effects are mediated by which one of the following?

In the co-orientational model, if Person A holds a positive evaluation of Object "X" and Person B feels the same about "X," this is an example of which one of the following?

Walter Lippmann described the "triangular relationship" to depict the role of mass media in forming the "pictures in our heads." Which one of the following best summarizes his view of mass media impact?

Evidence showing the extent to which people think others share their opinions indicates which one of the following dimensions of public opinion?

Which of the following phenomenon can be explained by George Gerbner's "cultivation theory"?

Which one of the following is NOT true about the challenge for public relations communication?

When does communication actually happen in the four-step strategic planning process of public relations?

Which of the following theories suggests that mass media affect what we think about-raising the salience of issues and the positions taken by people in the news?

Which one of the following represents the state of public opinion in which a majority perceives little agreement, but in fact there is widespread agreement?

The "myth of communication" suggests that which one of the following is confused with the real meaning of communication?