Question 1

The contemporary concept of public relations is based on which of the following key words?

Accepted Answer

A) Inducing, engineering and creating 
B) Asymmetric, one-way and propaganda 
C) International, global and diverse 
D) Reciprocal, mutual and between 
E) Alter, reshape and manufacture 
A) Inducing, engineering and creating 
B) Asymmetric, one-way and propaganda 
C) International, global and diverse 
D) Reciprocal, mutual and between 
E) Alter, reshape and manufacture D

Question 2

Which of the following is practiced more to attract public attention than to build understanding?

Accepted Answer

A) Public relations 
B) Publicity 
C) Public affairs 
D) Propaganda 
E) Press agentry 
A) Public relations 
B) Publicity 
C) Public affairs 
D) Propaganda 
E) Press agentry E

Question 3

When is it appropriate for practitioners to use an advertorial?

Accepted Answer

A) When they are not satisfied with what is being said in the media 
B) When they feel that their publics do not understand an issue 
C) When they want to add their voices to a cause 
D) When they want control over message content, placement and timing 
E) All of the above 
A) When they are not satisfied with what is being said in the media 
B) When they feel that their publics do not understand an issue 
C) When they want to add their voices to a cause 
D) When they want control over message content, placement and timing 
E) All of the above E

Question 4

The Tylenol crisis demonstrated that public relations is:

Accepted Answer

A) Closely linked to sound business practices and corporate social responsibility 
B) A good way to "get media coverage" even during a crisis 
C) An effective strategy for diverting attention from a negative situation 
D) The correct approach for marketing products when public trust is threatened 
E) All of the above 
A) Closely linked to sound business practices and corporate social responsibility 
B) A good way to "get media coverage" even during a crisis 
C) An effective strategy for diverting attention from a negative situation 
D) The correct approach for marketing products when public trust is threatened 
E) All of the above

Question 5

Issues management is NOT part of strategic planning and management when it

Accepted Answer

A) Builds coalitions with other parties interested in an issue 
B) Adjusts the organization to improve relationships with stakeholders 
C) Uses only persuasive communication to influence public policy 
D) Accelerates issues of opportunity 
E) Eliminates or redirects potential threats 
A) Builds coalitions with other parties interested in an issue 
B) Adjusts the organization to improve relationships with stakeholders 
C) Uses only persuasive communication to influence public policy 
D) Accelerates issues of opportunity 
E) Eliminates or redirects potential threats

Question 6

Practitioners in nonprofit organizations attempting to increase contributions and volunteers work in the specialized part of public relations known as:

Accepted Answer

A) Investor relations 
B) Marketing support 
C) Constituent relations 
D) Development 
E) Internal relations 
A) Investor relations 
B) Marketing support 
C) Constituent relations 
D) Development 
E) Internal relations

Question 7

When one author wrote, "Very simply, my job was to get the client's name in the paper," he was describing the role of:

Accepted Answer

A) Journalism 
B) Public relations 
C) Public affairs 
D) Press agentry 
E) Media relations 
A) Journalism 
B) Public relations 
C) Public affairs 
D) Press agentry 
E) Media relations

Question 8

Information from external sources used by news media based on its news value is:

Accepted Answer

A) Public relations 
B) Propaganda 
C) Public affairs 
D) Product advertising 
E) Publicity 
A) Public relations 
B) Propaganda 
C) Public affairs 
D) Product advertising 
E) Publicity

Question 9

Which of the following is devoted to directly influencing government legislation and regulations?

Accepted Answer

A) Advertising 
B) Marketing 
C) Personnel 
D) Lobbying 
E) Development 
A) Advertising 
B) Marketing 
C) Personnel 
D) Lobbying 
E) Development

Question 10

Rather than the image of a cigar-chomping, well-connected insider handing out stacks of cash in the halls of government, which of the following is a more accurate description of what lobbyist do?

Accepted Answer

A) Researching legislators' positions on issues 
B) Creating information to educate and persuade related to these issues 
C) Studying government, legislative process, public policy and public opinion 
D) Mobilizing like-minded folks "back home," referred to as "grassroots lobbying" 
E) All of the above 
A) Researching legislators' positions on issues 
B) Creating information to educate and persuade related to these issues 
C) Studying government, legislative process, public policy and public opinion 
D) Mobilizing like-minded folks "back home," referred to as "grassroots lobbying" 
E) All of the above

Question 11

Introduced in the mid-1970s, ________ is the term used to describe the practice of identifying emerging trends, setting priorities, and implementing strategies to respond to environmental changes.

Accepted Answer

A) Public affairs 
B) Public opinion 
C) Publicity 
D) Issues management 
E) Lobbying 
A) Public affairs 
B) Public opinion 
C) Publicity 
D) Issues management 
E) Lobbying

Question 12

The specialized part of public relations that counsels management on how to respond negative situations is which of the following?

Accepted Answer

A) Marketing 
B) Issues management 
C) Investor relations 
D) Public affairs 
E) Crisis management 
A) Marketing 
B) Issues management 
C) Investor relations 
D) Public affairs 
E) Crisis management

Question 13

Effective Public Relations (text)introduces the management function dealing with:

Accepted Answer

A) Putting a positive "spin" on bad news 
B) Altering perceptions and manufacturing consent 
C) Relationships between organizations and stakeholders 
D) Professional subterfuge and deception 
E) Relationships within families, work teams, and groups 
A) Putting a positive "spin" on bad news 
B) Altering perceptions and manufacturing consent 
C) Relationships between organizations and stakeholders 
D) Professional subterfuge and deception 
E) Relationships within families, work teams, and groups

Question 14

Which of the following casts corporate practitioners in the role of serving as liaisons between their corporations and governmental units?

Accepted Answer

A) Public affairs 
B) Lobbying 
C) Marketing 
D) Issues management 
E) Development 
A) Public affairs 
B) Lobbying 
C) Marketing 
D) Issues management 
E) Development

Question 15

Which specialized part of the practice deals with an organization's "number one public" and its "most important asset"?

Accepted Answer

A) Product publicity 
B) Sales promotion 
C) Internal relations 
D) Product advertising 
E) Issues management 
A) Product publicity 
B) Sales promotion 
C) Internal relations 
D) Product advertising 
E) Issues management

Question 16

Public relations typically does not have responsibility for which one of the following?

Accepted Answer

A) Monitoring awareness inside and outside the organization 
B) Counseling management on policy 
C) Analyzing the impact of policies on publics 
D) Improving product design and packaging 
E) Producing measurable changes in behavior 
A) Monitoring awareness inside and outside the organization 
B) Counseling management on policy 
C) Analyzing the impact of policies on publics 
D) Improving product design and packaging 
E) Producing measurable changes in behavior

Question 17

The specialized part of corporate public relations that interacts with shareholders and the financial community is which of the following?

Accepted Answer

A) Accounting 
B) Issues management 
C) Advertising 
D) Public affairs 
E) Investor relations 
A) Accounting 
B) Issues management 
C) Advertising 
D) Public affairs 
E) Investor relations

Question 18

According to the text, what is the major difference between publicity and advertising?

Accepted Answer

A) Publicity identifies the source, thus the term "good publicity" 
B) The practitioner controls advertising placement but not publicity placement 
C) Publicity targets multiple publics while advertising targets only consumers 
D) Advertising supports marketing while publicity supports public relations 
E) The effects of advertising are easier to determine 
A) Publicity identifies the source, thus the term "good publicity" 
B) The practitioner controls advertising placement but not publicity placement 
C) Publicity targets multiple publics while advertising targets only consumers 
D) Advertising supports marketing while publicity supports public relations 
E) The effects of advertising are easier to determine

Question 19

When a practitioner attempts to make a new product newsworthy in order to get media and public attention, it is called:

Accepted Answer

A) Product publicity 
B) Consumer relations 
C) Issues management 
D) Product advertising 
E)  Institutional advertising or advertorials 
A) Product publicity 
B) Consumer relations 
C) Issues management 
D) Product advertising 
E)  Institutional advertising or advertorials

Question 20

The method that provides the practitioner with the greatest control of content and placement in media is:

Accepted Answer

A) Marketing 
B) Lobbying 
C) Issues management 
D) Advertising 
E) Development 
A) Marketing 
B) Lobbying 
C) Issues management 
D) Advertising 
E) Development

Exam 1: Introduction to Contemporary Public Relations

The contemporary concept of public relations is based on which of the following key words?

Which of the following is practiced more to attract public attention than to build understanding?

When is it appropriate for practitioners to use an advertorial?

The Tylenol crisis demonstrated that public relations is:

Issues management is NOT part of strategic planning and management when it

Practitioners in nonprofit organizations attempting to increase contributions and volunteers work in the specialized part of public relations known as:

When one author wrote, "Very simply, my job was to get the client's name in the paper," he was describing the role of:

Information from external sources used by news media based on its news value is:

Which of the following is devoted to directly influencing government legislation and regulations?

Rather than the image of a cigar-chomping, well-connected insider handing out stacks of cash in the halls of government, which of the following is a more accurate description of what lobbyist do?

Introduced in the mid-1970s, ________ is the term used to describe the practice of identifying emerging trends, setting priorities, and implementing strategies to respond to environmental changes.

The specialized part of public relations that counsels management on how to respond negative situations is which of the following?

Effective Public Relations (text)introduces the management function dealing with:

Which of the following casts corporate practitioners in the role of serving as liaisons between their corporations and governmental units?

Which specialized part of the practice deals with an organization's "number one public" and its "most important asset"?

Public relations typically does not have responsibility for which one of the following?

The specialized part of corporate public relations that interacts with shareholders and the financial community is which of the following?

According to the text, what is the major difference between publicity and advertising?

When a practitioner attempts to make a new product newsworthy in order to get media and public attention, it is called:

The method that provides the practitioner with the greatest control of content and placement in media is:

Practitioners of Public Relations

Organizational Settings

Historical Origins and Evolution

Professionalism and Ethics

Legal Considerations

Theoretical Underpinnings: Adjustment and Adaptation

Communication Theories and Contexts

Internal Relations and Employee Communication

External Media and Media Relations

Step One: Defining Public Relations Problems

Step Two: Planning and Programming

Step Three: Taking Action and Communicating

Step Four: Evaluating the Program

Business and Industry

Government and Politics

Military Public Affairs

Nonprofits and Nongovernmental Organizations

Health Care

Education

Associations and Unions

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