Exam 13: Step Three: Taking Action and Communicating

The textbook reports that messages must benefit audiences-meaning that messages address audience interests and concerns.Which criterion would typically be the most important in public relations messages distributed through the mass media?

Which one of the following is "a form of symbolic behavior designed to shape or regulate the behaviors of others"?

What does priming theory tell us?

Which of the following is NOT a true statement about the implementation stage?

What results when specific and significant impressions become generalities?

For which one of the following, should you include only one side of an argument?

Which one of the following seven Cs of communication suggests that messages are most effective when they require the least effort on the part of receivers?

Mass media have their greatest impact and usefulness in creating awareness in which one of the following stages in the diffusion process?

In some situations, practitioners craft messages that explain or reinforce organizational credibility or trustworthiness.Which one of the following obstacles is this effort designed to overcome?

What is the term for the process of spreading ideas and practices to members of a social system?

Which one of the following represents opinion pollster Elmo Roper's hypothesis that ideas in public information campaigns penetrate publics slowly through a process similar to osmosis?

Which of the following is NOT a true statement about communication strategy?

The first principle of framing message content is which one of the following?

Which of the following is NOT a true statement about action strategy?

Which one of the following is designed to get a message in the media?

Which one of the following seven Cs of communication suggests that messages must square with the realities of the audience's environment?

A word may have emotional or evaluative meanings beyond its dictionary definition.This refers to which one of the following?

A helicopter operated by a metropolitan police department crashes, injuring the two policemen aboard and damaging a home.It crashes in a minority neighborhood, prompting speculation that this is yet another example of the oft-repeated charge that the police department does most of its patrolling in that community.Which of the following is the best way of handling this crisis?

Effective encoding and decoding of messages requires which one of the following?

Smokey Bear is an example of which one of the following?