Exam 11: Step One: Defining Public Relations Problems

Which one of the following informal research methods may help public relations practitioners detect negative rumors about the organization before they spread too far?

Which one of the following represents a systematic documentation of an organization's communication behavior?

The problem definition process is initiated by which one of the following?

Which one of the following is NOT required in useful problem statements?

Informal research methods are good at which of the following?

Which one of the following represents all that is known about a situation?

Which one of the following research techniques best allows tracking opinion change over time?

Which one of the following is typically an example of an "informal research" technique?

When is the proper time to use research in a public relations campaign?

Which one of the following best describes a "secondary analysis" approach to gathering information?

Which of the following would be included in a "stakeholder analysis"?

If public relations is to be a part of the rational problem-solving process in organizations, then planning will be based upon which one of the following?

Which one of the following informal research methods has the advantage of generating open, spontaneous, and detailed discussions among people about subjects of interest to the organization?

Which one of the following methods dominates public relations research?

Which research method offers the advantages of high response rates, great flexibility in dealing with respondents, and good control of questions?

The objective application of set procedures for determining what is being reported in the media is which one of the following?

Samples of unknown representativeness are typically the major problem with which one of the following research methods?

Studies of public relations practitioners show that participation in management increases when they engage in which one of the following activities?

The "internal factors" portion of the situation analysis often includes which one of the following?

Which one of the following is the biggest disadvantage of mail surveys?