Question 1

Important Considerations for Survey Items When taking questionnaires, both yea-sayers and nay-sayers seem to
Focus on each item's

Accepted Answer

A) latent content. 
B) manifest content. 
C) social desirability. 
D) none of these 
A) latent content. 
B) manifest content. 
C) social desirability. 
D) none of these

Question 2

Probability Sampling Random selection of subjects means that

Accepted Answer

A) any member of the population has an equal opportunity to be selected. 
B) results from the sample will be consistent if the survey is re-administered. 
C) sample scores are normally distributed. 
D) the sample will always represent the population from which it was drawn. 
A) any member of the population has an equal opportunity to be selected. 
B) results from the sample will be consistent if the survey is re-administered. 
C) sample scores are normally distributed. 
D) the sample will always represent the population from which it was drawn.

Question 3

Constructing Surveys Open-ended questions like "What is your favorite comfort food?"
Produce data that are ____ than closed questions.

Accepted Answer

A) easier to code 
B) easier to quantify 
C) more accurate 
D) more variable 
A) easier to code 
B) easier to quantify 
C) more accurate 
D) more variable

Question 4

Measuring Responses A panel of beer drinkers participated in a blind taste test in which each participant ranked crafted brews from first to fifth place.Which scale of measure did the contestants use?

Accepted Answer

A) nominal 
B) ordinal 
C) interval 
D) ratio 
A) nominal 
B) ordinal 
C) interval 
D) ratio

Question 5

Sampling What does a sample's representativeness affect?

Accepted Answer

A) the ability to generalize experimental findings 
B) the experimental design 
C) the internal validity of experimental findings 
D) the statistics used to analyze experimental data 
A) the ability to generalize experimental findings 
B) the experimental design 
C) the internal validity of experimental findings 
D) the statistics used to analyze experimental data

Question 6

Probability Sampling To measure opinion about banning smoking in bars and restaurants, voters
Are randomly chosen to receive a questionnaire within selected zip codes.
This illustrates

Accepted Answer

A) cluster sampling. 
B) convenience sampling. 
C) quota sampling. 
D) stratified random sampling. 
A) cluster sampling. 
B) convenience sampling. 
C) quota sampling. 
D) stratified random sampling.

Question 7

Collecting Survey Data Response rates for telephone surveys usually fall between

Accepted Answer

A) 10-15%. 
B) 25-35%. 
C) 45-75%. 
D) 60-90%. 
A) 10-15%. 
B) 25-35%. 
C) 45-75%. 
D) 60-90%.

Question 8

Nonprobability Sampling Which sampling method is likely to yield the lowest external validity?

Accepted Answer

A) cluster sampling 
B) quota sampling 
C) simple random sampling 
D) stratified random sampling 
A) cluster sampling 
B) quota sampling 
C) simple random sampling 
D) stratified random sampling

Question 9

Important Considerations for Survey Items Identify the most serious problem when asked to rate comedian John Stewart
On the following semantic differential items:
Liberal __ __ __ __ __ Conservative
Biased __ __ __ __ __ Unbiased

Accepted Answer

A) ambiguous wording 
B) context effects 
C) position preference 
D) willingness to answer 
A) ambiguous wording 
B) context effects 
C) position preference 
D) willingness to answer

Question 10

Collecting Survey Data Which survey method may result in the least concern with a social
Responsibility response set?

Accepted Answer

A) computer survey 
B) face-to-face interview 
C) mail survey 
D) telephone interview 
A) computer survey 
B) face-to-face interview 
C) mail survey 
D) telephone interview

Question 11

Nonprobability Sampling Marcus gave advising satisfaction surveys to psychology and political science
Majors to compare the success of these two departments.Which nonrandom
Sampling method did he use?

Accepted Answer

A) convenience sampling 
B) purposive sampling 
C) quota sampling 
D) snowball sampling 
A) convenience sampling 
B) purposive sampling 
C) quota sampling 
D) snowball sampling

Question 12

Important Considerations for Survey Items Researchers should build detailed content into questionnaire items to
Encourage subjects to think about each choice.This guards against

Accepted Answer

A) experimenter bias. 
B) reactivity. 
C) response style. 
D) social desirability. 
A) experimenter bias. 
B) reactivity. 
C) response style. 
D) social desirability.

Question 13

Collecting Survey Data Which of the following is an advantage of administering questionnaires in a
Group setting?

Accepted Answer

A) answers will be less affected by social desirability 
B) data collection will be easier 
C) each subject will take less time to complete the questionnaire 
D) subjects will take the questionnaire more seriously 
A) answers will be less affected by social desirability 
B) data collection will be easier 
C) each subject will take less time to complete the questionnaire 
D) subjects will take the questionnaire more seriously

Question 14

Nonprobability Sampling Mercedes administered a survey concerning university sponsorship of
Religious organizations that prohibit gay and lesbian members to her
American National Government class because they were readily available.
Which sampling method did she use?

Accepted Answer

A) cluster sampling 
B) convenience sampling 
C) purposive sampling 
D) snowball sampling 
A) cluster sampling 
B) convenience sampling 
C) purposive sampling 
D) snowball sampling

Question 15

Important Considerations for Survey Items Nay-sayers tend to

Accepted Answer

A) answer "no" or "false" to most questions. 
B) respond to a question's manifest content. 
C) select the most socially desirable answer. 
D) skip questions when they lack specific factual knowledge. 
A) answer "no" or "false" to most questions. 
B) respond to a question's manifest content. 
C) select the most socially desirable answer. 
D) skip questions when they lack specific factual knowledge.

Question 16

Measuring Responses Schachter (1959) measured affiliation using a ____ scale, since subjects selected among three categories: wait alone, wait with others, or no preference.

Accepted Answer

A) nominal 
B) ordinal 
C) interval 
D) ratio 
A) nominal 
B) ordinal 
C) interval 
D) ratio

Question 17

Evaluating Surveys and Survey Data Which of the following statements describe a valid survey?

Accepted Answer

A) Performance on the survey predicts actual behavior. 
B) The survey measures what you want it to measure. 
C) The survey provides the same results as other surveys designed to measure similar topics. 
D) all of these are correct 
A) Performance on the survey predicts actual behavior. 
B) The survey measures what you want it to measure. 
C) The survey provides the same results as other surveys designed to measure similar topics. 
D) all of these are correct

Question 18

Measuring Responses Which measurement scale provides the most complete description of a variable's magnitude or quantitative size?

Accepted Answer

A) nominal 
B) ordinal 
C) interval 
D) ratio 
A) nominal 
B) ordinal 
C) interval 
D) ratio

Question 19

Important Considerations for Survey Items An inventory first asked respondents to their apartment's appearance on the
Semantic differential item:
Immaculate __ __ __ __ __ Toxic waste dump
Then, it asked them to rate their roommates on the item:
Responsible __ __ __ __ __ Irresponsible.
If the apartment item affected the response to the roommate
Item, this would illustrate the problem of

Accepted Answer

A) context effects. 
B) latent content. 
C) manifest content. 
D) social desirability. 
A) context effects. 
B) latent content. 
C) manifest content. 
D) social desirability.

Question 20

Important Considerations for Survey Items When taking the Minnesota Multiphasic Personality Inventory-2, Sara tended
To agree with many of the true/false statements.Her answers were probably
Influenced by

Accepted Answer

A) position preference. 
B) social desirability. 
C) willingness to answer. 
D) yea-saying. 
A) position preference. 
B) social desirability. 
C) willingness to answer. 
D) yea-saying.

Important Considerations for Survey Items When taking questionnaires, both yea-sayers and nay-sayers seem to Focus on each item's

Probability Sampling Random selection of subjects means that

Constructing Surveys Open-ended questions like "What is your favorite comfort food?" Produce data that are ____ than closed questions.

Measuring Responses A panel of beer drinkers participated in a blind taste test in which each participant ranked crafted brews from first to fifth place.Which scale of measure did the contestants use?

Sampling What does a sample's representativeness affect?

Probability Sampling To measure opinion about banning smoking in bars and restaurants, voters Are randomly chosen to receive a questionnaire within selected zip codes. This illustrates

Collecting Survey Data Response rates for telephone surveys usually fall between

Nonprobability Sampling Which sampling method is likely to yield the lowest external validity?

Important Considerations for Survey Items Identify the most serious problem when asked to rate comedian John Stewart On the following semantic differential items: Liberal Conservative Biased Unbiased

Collecting Survey Data Which survey method may result in the least concern with a social Responsibility response set?

Nonprobability Sampling Marcus gave advising satisfaction surveys to psychology and political science Majors to compare the success of these two departments.Which nonrandom Sampling method did he use?

Important Considerations for Survey Items Researchers should build detailed content into questionnaire items to Encourage subjects to think about each choice.This guards against

Collecting Survey Data Which of the following is an advantage of administering questionnaires in a Group setting?

Nonprobability Sampling Mercedes administered a survey concerning university sponsorship of Religious organizations that prohibit gay and lesbian members to her American National Government class because they were readily available. Which sampling method did she use?

Important Considerations for Survey Items Nay-sayers tend to

Measuring Responses Schachter (1959) measured affiliation using a ____ scale, since subjects selected among three categories: wait alone, wait with others, or no preference.

Evaluating Surveys and Survey Data Which of the following statements describe a valid survey?

Measuring Responses Which measurement scale provides the most complete description of a variable's magnitude or quantitative size?

Important Considerations for Survey Items When taking the Minnesota Multiphasic Personality Inventory-2, Sara tended To agree with many of the true/false statements.Her answers were probably Influenced by

Experimental Psychology and the Scientific Method

Research Ethics

Alternatives to Experimentation: Nonexperimental Designs

Alternatives to Experimentation: Correlational and Quasi-Experimental Designs

Formulating the Hypothesis

The Basics of Experimentation

Solving Problems: Controlling Extraneous Variables

Basic Between-Subjects Designs

Between-Subjects Factorial Designs

Within-Subjects Designs

Within-Subjects Designs: Small N

Why We Need Statistics

Analyzing Results

Drawing Conclusions: the Search for the Elusive Bottom Line

Writing the Research Report

Filters

Exam 4: Alternatives to Experimentation: Surveys and Interviews

Important Considerations for Survey Items When taking questionnaires, both yea-sayers and nay-sayers seem to Focus on each item's

Probability Sampling Random selection of subjects means that

Constructing Surveys Open-ended questions like "What is your favorite comfort food?" Produce data that are ____ than closed questions.

Measuring Responses A panel of beer drinkers participated in a blind taste test in which each participant ranked crafted brews from first to fifth place.Which scale of measure did the contestants use?

Sampling What does a sample's representativeness affect?

Probability Sampling To measure opinion about banning smoking in bars and restaurants, voters Are randomly chosen to receive a questionnaire within selected zip codes. This illustrates

Collecting Survey Data Response rates for telephone surveys usually fall between

Nonprobability Sampling Which sampling method is likely to yield the lowest external validity?

Important Considerations for Survey Items Identify the most serious problem when asked to rate comedian John Stewart On the following semantic differential items: Liberal __ __ __ __ __ Conservative Biased __ __ __ __ __ Unbiased

Collecting Survey Data Which survey method may result in the least concern with a social Responsibility response set?

Nonprobability Sampling Marcus gave advising satisfaction surveys to psychology and political science Majors to compare the success of these two departments.Which nonrandom Sampling method did he use?

Important Considerations for Survey Items Researchers should build detailed content into questionnaire items to Encourage subjects to think about each choice.This guards against

Collecting Survey Data Which of the following is an advantage of administering questionnaires in a Group setting?

Nonprobability Sampling Mercedes administered a survey concerning university sponsorship of Religious organizations that prohibit gay and lesbian members to her American National Government class because they were readily available. Which sampling method did she use?

Important Considerations for Survey Items Nay-sayers tend to

Measuring Responses Schachter (1959) measured affiliation using a ____ scale, since subjects selected among three categories: wait alone, wait with others, or no preference.

Evaluating Surveys and Survey Data Which of the following statements describe a valid survey?

Measuring Responses Which measurement scale provides the most complete description of a variable's magnitude or quantitative size?

Important Considerations for Survey Items When taking the Minnesota Multiphasic Personality Inventory-2, Sara tended To agree with many of the true/false statements.Her answers were probably Influenced by

Experimental Psychology and the Scientific Method

Research Ethics

Alternatives to Experimentation: Nonexperimental Designs

Alternatives to Experimentation: Correlational and Quasi-Experimental Designs

Formulating the Hypothesis

The Basics of Experimentation

Solving Problems: Controlling Extraneous Variables

Basic Between-Subjects Designs

Between-Subjects Factorial Designs

Within-Subjects Designs

Within-Subjects Designs: Small N

Why We Need Statistics

Analyzing Results

Drawing Conclusions: the Search for the Elusive Bottom Line

Writing the Research Report

Filters

Important Considerations for Survey Items Identify the most serious problem when asked to rate comedian John Stewart On the following semantic differential items: Liberal Conservative Biased Unbiased