Question 1

Promotion constitutes the first of the four Ps and is associated with value creation.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following conclusions, if made by the external agency, will indicate that the company is facing a threat?

Accepted Answer

A) The company incurs high transportation costs as its manufacturing facility is at a remote place. 
B) One of Arpin Stores' major competitors has recently gone bankrupt. 
C) Many of the company's employees lack interpersonal skills. 
D) A recent regulation has increased the tax rates for packaged food products. 
E) Arpin Stores has a weaker marketing department compared to its competitors. 
A) The company incurs high transportation costs as its manufacturing facility is at a remote place. 
B) One of Arpin Stores' major competitors has recently gone bankrupt. 
C) Many of the company's employees lack interpersonal skills. 
D) A recent regulation has increased the tax rates for packaged food products. 
E) Arpin Stores has a weaker marketing department compared to its competitors.

Question 3

A retail outlet offers summer discounts to its customers to increase sales.This is an example of the strategy.

Accepted Answer

A) market diversification 
B) product development 
C) market development 
D) market penetration 
E) product diversification 
A) market diversification 
B) product development 
C) market development 
D) market penetration 
E) product diversification

Question 4

Which of the following is considered a threat to an organization?

Accepted Answer

A) little brand recognition among customers 
B) lack of technical talent within the organization 
C) lack of financial resources 
D) a narrow customer base 
E) a new technology invented by a competitor 
A) little brand recognition among customers 
B) lack of technical talent within the organization 
C) lack of financial resources 
D) a narrow customer base 
E) a new technology invented by a competitor

Question 5

Which of the following is a strength for a fast-food chain?

Accepted Answer

A) a healthy economy 
B) a favourable regulatory change 
C) wide distribution networks 
D) exit of a major competitor 
E) changes in demographic patterns 
A) a healthy economy 
B) a favourable regulatory change 
C) wide distribution networks 
D) exit of a major competitor 
E) changes in demographic patterns

Question 6

Operational excellence is achieved mostly by producing high-quality products.

Accepted Answer

A) True 
 B)False

Question 7

A company has access to many proprietary technologies.This is an example of the company's strength.

Accepted Answer

A) True 
 B)False

Question 8

Compare and contrast strengths and opportunities that apply to businesses.

Accepted Answer

Strengths are positive attributes that a

Question 9

Choose a company of your choice and conduct a detailed SWOT analysis of the company.

Accepted Answer

A SWOT analysis is designed to help the

Question 10

Tropo Consultants is a firm that gives investment advice to entrepreneurs.BCG portfolio analysis reveals that the firm's offering is a star in the industry.Which of the following is a valid suggestion for the company?

Accepted Answer

A) The company should consider resource investments to fuel rapid growth. 
B) The company should disinvest partly from the business. 
C) The company should stop doing business in the industry. 
D) The company should not allocate excess funds to existing services. 
E) The company should transfer its resources to other strategic business units. 
A) The company should consider resource investments to fuel rapid growth. 
B) The company should disinvest partly from the business. 
C) The company should stop doing business in the industry. 
D) The company should not allocate excess funds to existing services. 
E) The company should transfer its resources to other strategic business units.

Question 11

Market penetration refers to introducing a new product in a new market.

Accepted Answer

A) True 
 B)False

Question 12

The marketing planning process refers to:

Accepted Answer

A) the annual planning process for a particular product, brand, or market. 
B) a set of steps that a marketer has to adopt to survive in an existing market. 
C) the combination of elements that a marketer will use to promote a product. 
D) a planned mix of the controllable elements of a product's marketing plan. 
E) a set of steps that a marketer goes through when developing a marketing plan. 
A) the annual planning process for a particular product, brand, or market. 
B) a set of steps that a marketer has to adopt to survive in an existing market. 
C) the combination of elements that a marketer will use to promote a product. 
D) a planned mix of the controllable elements of a product's marketing plan. 
E) a set of steps that a marketer goes through when developing a marketing plan.

Question 13

Describe the four overarching strategies that focus on aspects of the marketing mix to create and deliver value and to develop sustainable competitive advantages.

Accepted Answer

The four overarching strategies are the

Question 14

Which of the following terms refers to a group of consumers who respond similarly to a firm's marketing efforts?

Accepted Answer

A) market segment 
B) product position 
C) product line 
D) market share 
E) market position 
A) market segment 
B) product position 
C) product line 
D) market share 
E) market position

Question 15

Which of the following is a key difference between market development strategy and diversification strategy?

Accepted Answer

A) Diversification offers products in a new market, whereas market development involves offering a product in the existing market. 
B) Diversification occurs when a new product is offered in an existing market, whereas market development takes place when an existing product is offered in a new market. 
C) Diversification involves development of new product, whereas market development uses an existing product. 
D) Diversification involves low levels of risk, whereas market development is characterized by high levels of risk. 
E) Market development offers products in a new market, whereas diversification involves
Offering a product in the existing market. 
A) Diversification offers products in a new market, whereas market development involves offering a product in the existing market. 
B) Diversification occurs when a new product is offered in an existing market, whereas market development takes place when an existing product is offered in a new market. 
C) Diversification involves development of new product, whereas market development uses an existing product. 
D) Diversification involves low levels of risk, whereas market development is characterized by high levels of risk. 
E) Market development offers products in a new market, whereas diversification involves
Offering a product in the existing market.

Question 16

Which car model is a customer likely to rent from Hertz for commercial purposes?

Accepted Answer

A) Corvette ZHZ 
B) Chevrolet Camaro 
C) Toyota Prius 
D) Ford Fusion 
E) Ford Cargo Van 
A) Corvette ZHZ 
B) Chevrolet Camaro 
C) Toyota Prius 
D) Ford Fusion 
E) Ford Cargo Van

Question 17

Which of the following is a feature of the market penetration strategy?

Accepted Answer

A) introducing the existing products in a new market segment 
B) exploring new geographical markets 
C) introducing a new product in a new target market 
D) obtaining new customers from the existing target market 
E) introducing an innovative product in a new target market 
A) introducing the existing products in a new market segment 
B) exploring new geographical markets 
C) introducing a new product in a new target market 
D) obtaining new customers from the existing target market 
E) introducing an innovative product in a new target market

Question 18

Which of the following refers to a division of the company that can be managed somewhat independently from other divisions of the company since it markets a specific set of products to a clearly defined group of customers?

Accepted Answer

A) business alliance 
B) executive department 
C) executive business segment 
D) subsidiary firm 
E) strategic business unit 
A) business alliance 
B) executive department 
C) executive business segment 
D) subsidiary firm 
E) strategic business unit

Question 19

Which of the following is a measure of a product's strength in a particular market?

Accepted Answer

A) market potential 
B) industry index 
C) market value 
D) relative market share 
E) market growth rate 
A) market potential 
B) industry index 
C) market value 
D) relative market share 
E) market growth rate

Question 20

Explain target marketing and provide an example of it.

Accepted Answer

Target marketing is the process of evalu

Promotion constitutes the first of the four Ps and is associated with value creation.

Which of the following conclusions, if made by the external agency, will indicate that the company is facing a threat?

A retail outlet offers summer discounts to its customers to increase sales.This is an example of the strategy.

Which of the following is considered a threat to an organization?

Which of the following is a strength for a fast-food chain?

Operational excellence is achieved mostly by producing high-quality products.

A company has access to many proprietary technologies.This is an example of the company's strength.

Compare and contrast strengths and opportunities that apply to businesses.

Choose a company of your choice and conduct a detailed SWOT analysis of the company.

Tropo Consultants is a firm that gives investment advice to entrepreneurs.BCG portfolio analysis reveals that the firm's offering is a star in the industry.Which of the following is a valid suggestion for the company?

Market penetration refers to introducing a new product in a new market.

The marketing planning process refers to:

Describe the four overarching strategies that focus on aspects of the marketing mix to create and deliver value and to develop sustainable competitive advantages.

Which of the following terms refers to a group of consumers who respond similarly to a firm's marketing efforts?

Which of the following is a key difference between market development strategy and diversification strategy?

Which car model is a customer likely to rent from Hertz for commercial purposes?

Which of the following is a feature of the market penetration strategy?

Which of the following refers to a division of the company that can be managed somewhat independently from other divisions of the company since it markets a specific set of products to a clearly defined group of customers?

Which of the following is a measure of a product's strength in a particular market?

Explain target marketing and provide an example of it.

Developing a Marketing Strategies and a Marketing Plan

Understanding the Marketplace Consumer Behaviour

Business-To-Business Marketing

Targeting the Marketplace Segmentation, Targeting, and Positioning

Marketing Research

Value Creation Developing New Products

Product, Branding, and Packaging Decisions

Services the Intangible Product

Transacting Value Pricing Concepts and Strategies : Establishing Value

Value Delivery : Designing the Distribution Channel and Supply Chain Marketing Channels

Retailing and Multichanneled Marketing

Value Communication Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Marketing in the Global Environment Global Marketing

Ethics and Socially Responsible Marketing

Filters

Exam 2: Analyzing the Marketing Environment

Promotion constitutes the first of the four Ps and is associated with value creation.

Which of the following conclusions, if made by the external agency, will indicate that the company is facing a threat?

A retail outlet offers summer discounts to its customers to increase sales.This is an example of the strategy.

Which of the following is considered a threat to an organization?

Which of the following is a strength for a fast-food chain?

Operational excellence is achieved mostly by producing high-quality products.

A company has access to many proprietary technologies.This is an example of the company's strength.

Compare and contrast strengths and opportunities that apply to businesses.

Choose a company of your choice and conduct a detailed SWOT analysis of the company.

Tropo Consultants is a firm that gives investment advice to entrepreneurs.BCG portfolio analysis reveals that the firm's offering is a star in the industry.Which of the following is a valid suggestion for the company?

Market penetration refers to introducing a new product in a new market.

The marketing planning process refers to:

Describe the four overarching strategies that focus on aspects of the marketing mix to create and deliver value and to develop sustainable competitive advantages.

Which of the following terms refers to a group of consumers who respond similarly to a firm's marketing efforts?

Which of the following is a key difference between market development strategy and diversification strategy?

Which car model is a customer likely to rent from Hertz for commercial purposes?

Which of the following is a feature of the market penetration strategy?

Which of the following refers to a division of the company that can be managed somewhat independently from other divisions of the company since it markets a specific set of products to a clearly defined group of customers?

Which of the following is a measure of a product's strength in a particular market?

Explain target marketing and provide an example of it.

Developing a Marketing Strategies and a Marketing Plan

Understanding the Marketplace Consumer Behaviour

Business-To-Business Marketing

Targeting the Marketplace Segmentation, Targeting, and Positioning

Marketing Research

Value Creation Developing New Products

Product, Branding, and Packaging Decisions

Services the Intangible Product

Transacting Value Pricing Concepts and Strategies : Establishing Value

Value Delivery : Designing the Distribution Channel and Supply Chain Marketing Channels

Retailing and Multichanneled Marketing

Value Communication Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Marketing in the Global Environment Global Marketing

Ethics and Socially Responsible Marketing

Filters