Exam 2: Analyzing the Marketing Environment

Samson Associates manufactures office furniture.The company mainly focuses on effective branding and positioning.Management believes that a good brand name alone is sufficient to attract more and more orders.This company is trying to achieve competitive advantage through excellence.

Explain situation analysis.

Which of the following is considered an opportunity to businesses?

Albo Drinks is a firm that produces different types of beverages.In the soft-drinks section, the company has products in a variety of flavours.These soft-drink products, which come in many flavours, are called:

Customer excellence focuses on:

A product with low market share that competes in a high-growth market is called a dog.

A focus on maintaining a substantial Internet presence is called excellence.

Market positioning is the process of:

The growth rate of the soft-drink industry in the Canada has been low for a few years now.Which of the following terms, according to the BCG portfolio analysis, can be used to refer to the brand that has the highest market share in this industry?

The top managers of a firm prepare a marketing plan.They define the mission and objectives of the business and evaluate the present situation of the firm.Which of the following phases of the marketing plan includes these activities performed by the top managers?

According to the BCG matrix, Product B is called a:

Which of the following is a weakness for an organization?

Which of the following overarching strategies are evident from the available description of Sabort Manufacturing?

Market development strategy employs the existing marketing mix and focuses the firm's efforts on existing customers.

The process of evaluating the attractiveness of various segments and then deciding which to pursue as a market is called:

Organizations achieve sustainable competitive advantage through operational excellence.

Which of the following is the marketing strategy that employs the existing marketing mix and focuses a firm's efforts on existing customers?

Explain the various steps involved in developing a marketing plan.

Dorbo Inc.manufactures microprocessors.The company is known for innovation and holds more than 300 patents.The company invents a microprocessor based on nanotechnology and introduces it to its current customers.Which strategy is Dorbo using?

Explain the three types of strategic planning that occurs in corporations.