Question 1

Which of the following is the BEST example of a consumer product?

Accepted Answer

A) a case of toothbrushes sold to a dentist 
B) peanuts to be sold by a vendor at a football game 
C) a car bought by a real estate agency for its salespeople to use 
D) magazines sold to a college bookstore 
E) a textbook purchased by a student taking this class 
A) a case of toothbrushes sold to a dentist 
B) peanuts to be sold by a vendor at a football game 
C) a car bought by a real estate agency for its salespeople to use 
D) magazines sold to a college bookstore 
E) a textbook purchased by a student taking this class

Question 2

The craft store marked skeins of embroidery thread down to a quarter apiece to attract more customers into the store.This was below the store's cost.The skeins of thread was intended to be a _____ to increase store traffic:

Accepted Answer

A) markdown 
B) loss leader 
C) differentiated product 
D) bargain leader 
E) customer-targeted product 
A) markdown 
B) loss leader 
C) differentiated product 
D) bargain leader 
E) customer-targeted product

Question 3

List the three basic marketing research techniques.

Accepted Answer

survey, ob

Which of the following is the BEST example of a consumer product?

The craft store marked skeins of embroidery thread down to a quarter apiece to attract more customers into the store.This was below the store's cost.The skeins of thread was intended to be a _____ to increase store traffic:

List the three basic marketing research techniques.

Understanding Economic Systems and Business

Making Ethical Decisions and Managing a Socially Responsible Business

Competing in the Global Marketplace

Forms of Business Ownership

Entrepreneurship: Starting and Managing Your Own Business

Management and Leadership in Todays Organizations

Designing Organizational Structures

Managing Human Resources and Labor Relations

Motivating Employees

Achieving World-Class Operations Management

Distributing and Promoting Products and Services

Using Technology to Manage Information

Using Financial Information and Accounting

Understanding Money and Financial Institutions

Understanding Financial Management and Securities Markets

Your Career in Business

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Exam 11: Creating Products and Pricing Strategies to Meet Customers Needs

Which of the following is the BEST example of a consumer product?

The craft store marked skeins of embroidery thread down to a quarter apiece to attract more customers into the store.This was below the store's cost.The skeins of thread was intended to be a _____ to increase store traffic:

List the three basic marketing research techniques.

Understanding Economic Systems and Business

Making Ethical Decisions and Managing a Socially Responsible Business

Competing in the Global Marketplace

Forms of Business Ownership

Entrepreneurship: Starting and Managing Your Own Business

Management and Leadership in Todays Organizations

Designing Organizational Structures

Managing Human Resources and Labor Relations

Motivating Employees

Achieving World-Class Operations Management

Distributing and Promoting Products and Services

Using Technology to Manage Information

Using Financial Information and Accounting

Understanding Money and Financial Institutions

Understanding Financial Management and Securities Markets

Your Career in Business

Filters