Exam 11: Creating Products and Pricing Strategies to Meet Customers Needs

A marketer that took the city and the climate into consideration as marketing variables would be concerned about _____ segmentation.

(Multiple Choice)

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Question 161

Which of the following is an example of an individual factor that influences the consumer decision-making process?

(Multiple Choice)

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Question 162

What is the key difference between consumer products and business-to-business products?

(Short Answer)

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Question 163

Aldi is a no-frills grocery chain.It sells grocery staples right out of crates and boxes with emphasis on low-priced, private-label brands.Aldi stores are typically about one-third the size of the traditional supermarket.By controlling expenses, Aldi customers can expect to save 30 to 50 percent compared to Kroger customers.The chain targets bargain hunters who are willing to rent a cart and bag their own groceries.Aldi competitive advantage is based on:

(Multiple Choice)

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Question 164

Finding a place to live in Mumbai, India, has been getting harder these days for people who are not vegetarians.Vegetarianism is a centuries-old custom among the Indian population, but the requirement is becoming more obvious as non-vegs are being segregated from vegs.A real estate broker in Mumbai who will only rent or sell a home to a vegetarian as defined that group as its:

(Multiple Choice)

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Question 165

What kind of segmentation is the publisher of Golf Digest magazine using?

(Short Answer)

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Question 166

Business products are classified into two categories.Large, expensive items with long life spans are called _ products, and; smaller, less expensive items with short life spans are called _ products.

(Multiple Choice)

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Question 167

3M Consumer Healthcare has introduced a "Home 'n Go Pack" packaging concept that organizes each of its bandage offerings into a separate plastic pouch within the bandage box.The pouch is visible through a window in the external packaging.The decision to offer this new packaging was made as part of the _____ strategy.

(Multiple Choice)

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Question 168

During the growth stage of the product life cycle,:

(Multiple Choice)

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Question 169

When planning _____ strategy, a manufacturer will deal with wholesalers and retailers.

(Multiple Choice)

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Question 170

Jay Pontiac, an auto dealer, wanted to develop a service reminder program in the form of brochures that could be sent to individual customers.On the cover of each individualized brochure was an image of the customer's vehicle, the customer's name, and vehicle model name.Inside was the vehicle's estimated current mileage at the time of the mailing.Recommended services for that vehicle based on the estimated mileage were also included.Detailed service information was provided in the service history section of the brochure.On the back of the brochure were four coupons directly related to the service recommendations.Jay Pontiac used:

(Multiple Choice)

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Question 171

Market behavior is a term used to describe the actions people take in buying and using goods and services. .

(True/False)

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Question 172

The maker of Centrum multivitamins introduced Centrum Silver, a vitamin designed specifically for older people.Centrum Silver is an example of a _____, a product that uses an existing brand name in an existing category but with a new formula.

(Multiple Choice)

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Question 173

Roger Wu has decided to buy a new Porsche.Since there are no Porsche dealers in his community, he must travel almost 200 miles to a find a Porsche dealer to purchase the car of his dreams.For Wu, a Porsche is a _____ product.

(Multiple Choice)

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Question 174

A good marketing strategy should carry a product through all stages of the product life cycle.

(True/False)

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Question 175

In the product development process, most companies utilize the concepts of brainstorming, screening, and test marketing.

(True/False)

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Question 176

What is another name for a competitive advantage?

(Short Answer)

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Question 177

A company in Maine builds portable drilling platforms used to locate new oil fields underwater.To build a platform, the company had to construct a specially designed dock with a large permanently-placed crane able to lift a twenty ton structure on to its floating base.This expensive dock and crane are examples of:

(Multiple Choice)

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Question 178

A short story describing how reluctant British citizens are to play party games that might result in them looking foolish is an example of how _____ shapes human behavior.

(Multiple Choice)

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Question 179

The goal of Budget Rent A Car System is to attract budget minded consumers with an entertaining and informative game.These budget-minded consumers would be classified as Budget's _____ market.

(Short Answer)

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Question 180

Showing 161 - 180 of 183

A marketer that took the city and the climate into consideration as marketing variables would be concerned about _____ segmentation.

Which of the following is an example of an individual factor that influences the consumer decision-making process?

What is the key difference between consumer products and business-to-business products?

What kind of segmentation is the publisher of Golf Digest magazine using?

Business products are classified into two categories.Large, expensive items with long life spans are called _ products, and; smaller, less expensive items with short life spans are called _ products.

During the growth stage of the product life cycle,:

When planning _____ strategy, a manufacturer will deal with wholesalers and retailers.

Market behavior is a term used to describe the actions people take in buying and using goods and services. .

The maker of Centrum multivitamins introduced Centrum Silver, a vitamin designed specifically for older people.Centrum Silver is an example of a _____, a product that uses an existing brand name in an existing category but with a new formula.

Roger Wu has decided to buy a new Porsche.Since there are no Porsche dealers in his community, he must travel almost 200 miles to a find a Porsche dealer to purchase the car of his dreams.For Wu, a Porsche is a _____ product.

A good marketing strategy should carry a product through all stages of the product life cycle.

In the product development process, most companies utilize the concepts of brainstorming, screening, and test marketing.

What is another name for a competitive advantage?

A short story describing how reluctant British citizens are to play party games that might result in them looking foolish is an example of how _____ shapes human behavior.

The goal of Budget Rent A Car System is to attract budget minded consumers with an entertaining and informative game.These budget-minded consumers would be classified as Budget's _____ market.

Understanding Economic Systems and Business

Making Ethical Decisions and Managing a Socially Responsible Business

Competing in the Global Marketplace

Forms of Business Ownership

Entrepreneurship: Starting and Managing Your Own Business

Management and Leadership in Todays Organizations

Designing Organizational Structures

Managing Human Resources and Labor Relations

Motivating Employees

Achieving World-Class Operations Management

Distributing and Promoting Products and Services

Using Technology to Manage Information

Using Financial Information and Accounting

Understanding Money and Financial Institutions

Understanding Financial Management and Securities Markets

Your Career in Business

Filters

Exam 11: Creating Products and Pricing Strategies to Meet Customers Needs

A marketer that took the city and the climate into consideration as marketing variables would be concerned about _____ segmentation.

Which of the following is an example of an individual factor that influences the consumer decision-making process?

What is the key difference between consumer products and business-to-business products?

What kind of segmentation is the publisher of Golf Digest magazine using?

Business products are classified into two categories.Large, expensive items with long life spans are called _____ products, and; smaller, less expensive items with short life spans are called _____ products.

During the growth stage of the product life cycle,:

When planning _____ strategy, a manufacturer will deal with wholesalers and retailers.

Market behavior is a term used to describe the actions people take in buying and using goods and services. .

The maker of Centrum multivitamins introduced Centrum Silver, a vitamin designed specifically for older people.Centrum Silver is an example of a _____, a product that uses an existing brand name in an existing category but with a new formula.

Roger Wu has decided to buy a new Porsche.Since there are no Porsche dealers in his community, he must travel almost 200 miles to a find a Porsche dealer to purchase the car of his dreams.For Wu, a Porsche is a _____ product.

A good marketing strategy should carry a product through all stages of the product life cycle.

In the product development process, most companies utilize the concepts of brainstorming, screening, and test marketing.

What is another name for a competitive advantage?

A short story describing how reluctant British citizens are to play party games that might result in them looking foolish is an example of how _____ shapes human behavior.

The goal of Budget Rent A Car System is to attract budget minded consumers with an entertaining and informative game.These budget-minded consumers would be classified as Budget's _____ market.

Understanding Economic Systems and Business

Making Ethical Decisions and Managing a Socially Responsible Business

Competing in the Global Marketplace

Forms of Business Ownership

Entrepreneurship: Starting and Managing Your Own Business

Management and Leadership in Todays Organizations

Designing Organizational Structures

Managing Human Resources and Labor Relations

Motivating Employees

Achieving World-Class Operations Management

Distributing and Promoting Products and Services

Using Technology to Manage Information

Using Financial Information and Accounting

Understanding Money and Financial Institutions

Understanding Financial Management and Securities Markets

Your Career in Business

Filters

Business products are classified into two categories.Large, expensive items with long life spans are called _ products, and; smaller, less expensive items with short life spans are called _ products.