Exam 11: Creating Products and Pricing Strategies to Meet Customers Needs

______ are inputs to the final product, like cotton, wheat, iron ore, and soybeans that have undergone little or no processing.

What do the United Way, the Sierra Club, the Girl Scouts of America, and the American Red Cross have in common?

In 2006, The Home Depot launched its first consumer and business rewards credit cards.The Home Depot Rewards MasterCard and The Home Depot Business Rewards MasterCard allows consumers and business owners earn rewards for everyday purchases.The Home Depot is engaged in:

Which of the following is a capital product for a multinational organization?

To stay a market leader in the confectionary industry, Jelly Belly, the jelly bean manufacturer, must keep coming up with new flavors.In 2006, it released its Soda Pop Shoppe collection, which was developed after company employees were asked to suggest as many potential new jelly beans tastes as they could without being criticized for any of their ideas, no matter how outlandish.What method did Jelly Belly use to come up with this new product line?

What kind of segmentation is the publisher of Seventeen magazine using?

Aldi is a no-frills grocery chain.It sells grocery staples right out of crates and boxes.By controlling expenses, Aldi customers can expect to save 30 to 50 percent compared to Kroger customers.The supermarket chain's emphasis on maintaining its cost competitive advantage means the company's top management is often concentrating on its _____ strategy.

______ is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges.

The _____ is the belief that the firm should dedicate all of its planning, policies, operations, and efforts to the satisfaction of the customer.

_____ has a group think of as many ways as possible to generate new-product ideas, vary a product, or solve a problem.

Topik is a product that is sprayed on thinning hair and makes the hair appear thicker.The manufacturer has identified its potential market as blue-collar workers who earn less than $30,000 per year, are divorced, and who like to think of themselves as weekend athletes.Which segmentation variables are being used to identify the Topik target market?

Robert and Maxine Thomason are planning to purchase a new refrigerator-freezer for their new home.They have compared the quality, style, and price of four models.For the Thomasons, a refrigerator-freezer is a(n) _____ product.

Rap star Xzibit has signed an endorsement deal with athletic footwear manufacturer Dada to produce shoes.The line named "Pimp Your Kicks," alluding to Xzibit's role as host of the MTV show Pimp My Ride, became available in late 2005.Dada hopes Xzibit will act as a(n) _____ and influence consumers to buy the shoes.

Katherine Cozzine is a talented violinist.She is also pragmatic.When she graduated from high school, she chose a college that would provide her a strong business foundation even though she would have preferred to major in music.Cozzine did not know that there are over 200 music-business programs in the U.S., which would have allowed her to continue her music and prepare for a career in the industry.To Cozzine the music-business programs were ______ products.

Marketing is the process of combining the conception, pricing, promotion, and distribution of goods or services to create exchanges that satisfy individual and organizational objectives.

Buying Canon brand cameras because quarterback Archie Manning promotes that brand is an example of the use of benefit segmentation.

The manufacturer Mike and Ike, the fruit-flavored chewy candies, has changed its packaging and developed contests all geared to 12- to 17-year-olds.What type of market segmentation identifies its market?

An example of a convenience product is a:

The dispensing of controlled substances has divided patients, doctors, pharmacists and law enforcement agencies as they strive to create a balance between treating legitimate chronic pain and keeping powerful pain meds out of the hands of abusers.A recent convention discussed the development of a viable ______ strategy for pain medications.

_____ is a strategy that focuses on forging long-term partnerships with customers.