Exam 16: Diversification Strategy
Bringing different businesses under a single ownership in theory:
B
What does diversification over time show us?
Over time, the "diversification pendulum" has swung away from intensive diversification to a trend toward concentration, and greatly reduced levels of diversification.
The diversification era took place approximately between 1950 and 1980, when it was an important source of corporate growth. A new corporate form, the conglomerate, emerged in the 1970s, through multiple and unrelated acquisitions. A common idea among managers was to not consider industry specific knowledge as critical for the success of a diversified firm, because techniques of financial and strategic management would compensate for the absence of such knowledge and experience.
After 1980, the trend reversed and diversification decreased, due mainly to three factors:
a) a shift in corporate goals from growth to profitability
b) inefficiencies of corporate management, within a conglomerate, during turbulent economic times
c) the emergence of new strategic thinking about the conditions under which unrelated diversification may be profitable and desirable, and the development of new approaches based on the construction of competitive advantages derived from a firm's resources and capabilities
This evolution demonstrates the power of the "general thinking" in the managerial field, the variations of positions firms take in regard to diversification across geographies and time, and the fact that most firms in fact "test" managerial practices, and then use the result as a lesson to change them. No one really knows in advance which managerial practice is going to be successful.
Which firms in low-growth and cash-flow rich industries could have been tempted by diversification?
One reason for the refocusing after 1980 was the slowdown in growth highlighting the inadequate profitability of firms whose CEOs had hitherto pursued growth as a primary objective
Under the Porter model, it really only matters that the combined firm is better-off than had acquirer and acquiree remained separate.
The distinction between the respective definitions of related and unrelated businesses:
The primary reasons for diversification during the period prior to 1980 were growth and risk reduction
Research shows that firms with exceptional performance are characterized by:
On the whole, diversified firms can be profitable up to a certain level of diversification, beyond which the management of highly diversified firms becomes unwieldy
The text claims that economies of scope must be supported by potential transaction cost savings:
Several decades of empirical evidence indicates that the relationship between diversification and performance:
Filters
- Essay(0)
- Multiple Choice(0)
- Short Answer(0)
- True False(0)
- Matching(0)